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- Tasks: Lead marketing strategies and develop brand positioning for a top US law firm.
- Company: Dynamic US law firm seeking innovative marketing talent.
- Benefits: Competitive salary, professional development, and a vibrant work culture.
- Why this job: Join a leading firm and shape its marketing impact in the legal sector.
- Qualifications: 3-5 years in legal marketing, strong writing skills, and strategic thinking.
- Other info: Opportunity to work with industry leaders and enhance your career in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
My Client, a US Law firm based in the city, is looking for a Business Development and Marketing Manager. Core duties will include:
- Develop and implement a marketing plan aligned to firm-wide and practice group objectives in conjunction with the individual partners.
- Assess and pursue flagship conferences, sponsorship opportunities, and speaking engagements that position the firm as thought leaders with desired target audiences.
- Identify opportunities for brand positioning and differentiation in the legal market.
- Monitor marketing ROI, using data and analytics to refine strategy and demonstrate impact.
- Public Relations & Communications: Have pre-existing relationships with key legal and business press; manage media enquiries and press releases. Build strong relationships with the firm's existing agencies.
- Draft and place thought leadership content in relevant publications and platforms.
- Draft directory entries (e.g., Chambers) and liaise with publishers.
- Maintain consistency of tone, style, and messaging across all external communications.
- Oversee the firm's website, ensuring content is accurate, engaging, and up to date.
- Manage social media channels with regular, relevant posts that reflect firm culture and expertise.
- Work with fee earners to generate quality written content, including blogs, insights, and newsletters.
- Explore SEO and analytics tools to drive digital visibility.
- Client Development & BD Support: Support partners in the creation of pitches, credentials, and capability statements.
- Create targeted marketing campaigns to support sector or practice-specific growth.
- Brand & Visual Identity: Coordinate design of marketing collateral, including brochures, presentations, and templates.
- Internal Communications & Culture: Champion internal engagement by producing internal newsletters and firm-wide announcements.
- Support internal stakeholders (Partners & HR) on initiatives such as ESG, charity partnerships, and enhancing the firm's EVP.
- Track PR/media coverage and produce regular reports for management.
- Ensure marketing and communications activities comply with SRA guidance and GDPR.
Ideal candidate must have the following:
- Minimum of 3-5 years experience in a legal or professional services marketing/communications role.
- Experience in PR/media relations in the legal sector.
- Demonstrated ability to work independently and strategically, with hands-on delivery.
- Strong writing, editing, and content creation skills.
- Confidently managing projects and engaging with stakeholders and partners.
- Experience of managing external agencies and suppliers.
- Comfortable using CMS, email marketing tools, and social media platforms.
- Commercial mindset with attention to brand and reputation management.
Business Development and Marketing Manager in City of London employer: Charalle Group
Contact Detail:
Charalle Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development and Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the legal and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in business development and marketing. Include case studies, successful campaigns, and any thought leadership pieces you've written. This will give potential employers a taste of what you can bring to their firm.
✨Tip Number 3
Prepare for interviews by researching the firm thoroughly. Understand their brand positioning, recent news, and their marketing strategies. This will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that dream job. Plus, it’s a great way to stay updated on new opportunities that match your skills and experience in the legal marketing space.
We think you need these skills to ace Business Development and Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you align with our firm's values and objectives, so don’t hold back on showcasing your relevant achievements!
Showcase Your Writing Skills: Since strong writing is key for this role, include examples of your best work in your application. Whether it’s a blog post, a press release, or marketing content, we’d love to see how you can communicate effectively and engagingly.
Highlight Your Experience: Don’t forget to emphasise your experience in legal or professional services marketing. We’re looking for someone who understands the nuances of our industry, so share any relevant projects or campaigns you've worked on that demonstrate your expertise.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Charalle Group
✨Know Your Marketing Strategies
Before the interview, brush up on the latest marketing trends, especially in the legal sector. Be ready to discuss how you would develop and implement a marketing plan that aligns with the firm's objectives. Show them you understand their needs and can think strategically.
✨Showcase Your PR Skills
Since the role involves managing media enquiries and press releases, prepare examples of your past PR successes. Highlight any pre-existing relationships you have with legal and business press, and be ready to discuss how you would leverage these connections for the firm.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with marketing ROI metrics and analytics tools. Be prepared to explain how you’ve used data to refine strategies in previous roles. This will show that you can monitor effectiveness and make informed decisions to enhance the firm's visibility.
✨Engage with Their Culture
Research the firm's culture and values. During the interview, reflect this understanding in your responses. Discuss how you would maintain consistency in tone and messaging across communications while also engaging with the firm's internal stakeholders. This shows you’re not just a fit for the role, but for the team as well.
