At a Glance
- Tasks: Own and innovate social media strategies across multiple platforms, including LinkedIn and Slack.
- Company: Join a dynamic team at Chapter 2, where your voice matters.
- Benefits: Enjoy flexible work, competitive salary, health programmes, and birthday leave.
- Other info: Diverse and inclusive workplace that celebrates unique perspectives.
- Why this job: Be a builder, not a maintainer, and make a real impact in the digital space.
- Qualifications: Five years of social media experience with strong writing and editing skills.
The predicted salary is between 40000 - 50000 £ per year.
The role involves treating social media as a platform for showcasing our point of view in the market. You'll own the Chapter 2 LinkedIn page, the new C2 Network Slack community, and the marketing of every C2 event. You'll set the channel strategy for two sister businesses (FTL and SGNL) and decide which new channels to open (Instagram, TikTok, etc.). You'll write, film, edit, ship, measure, and adjust while working closely with the founders.
This is a builder role, not a maintainer one. If you want a content calendar handed to you, this isn't it. If you want to install the channel strategy from scratch and run it, keep reading.
What you'll own:
- C2 events marketing
- Pre-event promotion: Build the audience for every C2 event through landing pages, email sequences, paid social, and LinkedIn campaigns.
- Live capture: Be present or coordinate who is. Capture photos, video, soundbites, and quotes.
- Post-event repurposing: Turn one event into multiple assets such as LinkedIn posts, carousels, video cuts, case studies, and testimonial graphics.
- Pipeline integration: Work with sales to convert attendance into pipeline through follow-up sequences, segmented nurture, and named-account targeting.
- C2 Network community
- Moderation and contribution: Daily ownership of community channels, welcoming members, enforcing guidelines, and posting regularly.
- Programming: Run a calendar of themed discussions and SLT appearances, coordinating leaders into the right channels at the right moments.
- Growth and onboarding: Work with business leaders and sales representatives to manage the invite funnel and onboard new members properly.
- Content contribution: Pull insights, quotes, and themes to create talking points.
- Measurement: Track active members, posts per week, and retention. Report monthly and optimise channels accordingly.
- The Book, FTL and SGNL marketing support
- Social strategy and execution for both businesses, ensuring separate brands, audiences, and tones.
- Cross-promotion where appropriate, with the judgement to know when it doesn't make sense.
- Chapter 2 LinkedIn page
- Strategy and plan: Define the purpose of the page, target audience, and content guidelines.
- Execution: Daily posting, campaign moments, case study amplification, and event content capture and repurposing.
- Paid layer: Brief and manage paid social spend including promoted posts and lead-gen campaigns.
- New channels
- Recommend: Make the case for new platforms like Instagram, TikTok, YouTube, etc., using data to support your recommendations.
- Set up: Establish accounts, templates, workflows, and measurement strategies.
- Run: Prove success in the first 90 days of any new channel.
Who we're looking for:
- Five or more years running social for a B2B brand, an agency, or a high-profile founder.
- Experience managing owned channels at scale with demonstrable results.
- Strong writing skills are essential; half of this job involves creating captions, hooks, post copy, and video scripts.
- Ability to film and edit content effectively, using tools like CapCut, Descript, or Premiere.
- Commercially literate, understanding that social media serves as a means to achieve goals like pipeline growth and brand recall.
- Ability to work quickly and adaptively in a fast-paced environment.
Benefits and Rewards Designed Around You:
- A competitive salary depending on experience.
- Flexible work arrangements, including hybrid possibilities.
- Pension fund to help you invest in a secure future.
- Comprehensive health and wellness programmes.
- Birthday leave to relax and celebrate.
- Recognition awards for outstanding contributions.
Diversity, Equity & Inclusion at Chapter 2:
We are committed to building a diverse, inclusive, and welcoming workplace where everyone belongs. We encourage applications from all backgrounds and are happy to accommodate any recruitment or interview adjustments needed.
Social Media Manager employer: Chapter 2
At Chapter 2, we pride ourselves on fostering a dynamic and inclusive work environment where creativity thrives and every voice is valued. As a Social Media Manager, you'll have the unique opportunity to shape our social strategy from the ground up, working closely with founders and enjoying flexible arrangements that support your personal growth. With competitive salaries, comprehensive health benefits, and a commitment to diversity, we celebrate your achievements and empower you to make a meaningful impact in the B2B landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chapter 2 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chapter 2 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chapter 2 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chapter 2. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chapter 2. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chapter 2:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chapter 2’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chapter 2
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chapter 2 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chapter 2, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
