At a Glance
- Tasks: Own and elevate our social media presence across multiple platforms.
- Company: Join a dynamic team at Chapter 2, where innovation meets collaboration.
- Benefits: Enjoy flexible work, competitive salary, health programmes, and birthday leave.
- Other info: Diverse and inclusive workplace with opportunities for personal growth.
- Why this job: Shape the future of social media strategy and make a real impact.
- Qualifications: 5+ years in B2B social media, strong writing skills, and video editing experience.
The predicted salary is between 40000 - 50000 £ per year.
The role involves treating social media as a platform for showcasing our point of view in the market. You'll own the Chapter 2 LinkedIn page, the new C2 Network Slack community, and the marketing of every C2 event. You'll set the channel strategy for two sister businesses (FTL and SGNL) and decide which new channels to open (Instagram, TikTok, etc.). You'll write, film, edit, ship, measure, and adjust while working closely with the founders.
This is a builder role, not a maintainer one. If you want to install the channel strategy from scratch and run it, keep reading.
What you'll own:
- C2 events marketing
- Pre-event promotion: Build the audience for every C2 event through landing pages, email sequences, paid social, and LinkedIn campaigns.
- Live capture: Be present or coordinate who is. Capture photos, video, soundbites, and quotes.
- Post-event repurposing: Turn one event into multiple assets such as LinkedIn posts, carousels, video cuts, case studies, and testimonial graphics.
- Pipeline integration: Work with sales to convert attendance into pipeline through follow-up sequences and targeted nurturing.
- C2 Network community
- Moderation and contribution: Daily ownership of community channels, welcoming members, enforcing guidelines, and posting regularly.
- Programming: Run a calendar of themed discussions and coordinate leaders into the right channels.
- Growth and onboarding: Work with business leaders to manage the invite funnel and onboard new members properly.
- Content contribution: Pull insights and themes to create talking points.
- Measurement: Track active members, posts per week, and retention, reporting monthly and optimising channels accordingly.
- The Book, FTL and SGNL marketing support
- Social strategy and execution for both businesses, ensuring separate brands and audiences.
- Cross-promotion where appropriate, using sound judgement.
- Chapter 2 LinkedIn page
- Strategy and plan: Define the purpose of the page and its target audience.
- Execution: Daily posting, campaign moments, and content capture.
- Paid layer: Manage paid social spend including promoted posts and lead-gen campaigns.
- New channels
- Recommend and make the case for new platforms like Instagram, TikTok, and YouTube.
- Set up accounts, templates, workflows, and measurement.
- Run the first 90 days of any new channel to prove success.
Who we're looking for:
- Five or more years running social for a B2B brand, agency, or high-profile founder.
- Experience managing owned channels at scale with proven results.
- Strong writing skills are essential for creating captions, hooks, post copy, and video scripts.
- Ability to film and edit content effectively.
- Commercially literate, understanding that social media is a means to achieve goals like pipeline and brand recall.
- Ability to work quickly and adaptively.
Benefits and Rewards Designed Around You:
- A competitive salary depending on experience.
- Flexible work arrangements, including hybrid possibilities.
- Pension fund to help secure your financial future.
- Comprehensive health and wellness programmes.
- Birthday leave to relax and celebrate.
- Recognition awards for outstanding contributions.
Diversity, Equity & Inclusion at Chapter 2:
We are committed to building a diverse, inclusive, and welcoming workplace where everyone belongs. We encourage applications from all backgrounds and are happy to accommodate any recruitment or interview adjustments needed.
Social Media Manager in London employer: Chapter 2
At Chapter 2, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to take ownership of their roles and drive meaningful impact. As a Social Media Manager, you'll enjoy flexible work arrangements, competitive salaries, and comprehensive health benefits, all while collaborating closely with founders and shaping innovative strategies across multiple channels. Our commitment to diversity and personal growth ensures that every team member can thrive and celebrate their unique contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, attend events, and join relevant groups. The more you engage, the more likely you'll hear about opportunities before they even hit the job boards.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns, content you've created, and any metrics that demonstrate your impact. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire and express your interest in working with them. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're serious about joining our team and helps us get to know you better right from the start.
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Your Personality:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject some of your unique style into your writing. Remember, this role is all about creativity and voice!
Tailor Your Application:Make sure to tailor your application specifically for the Social Media Manager role. Highlight your experience with B2B brands and any relevant projects you've worked on. We love seeing how your past experiences align with what we’re looking for!
Be Clear and Concise:While we appreciate creativity, clarity is key! Make sure your application is easy to read and gets straight to the point. Use bullet points if necessary to break down your skills and achievements—this helps us see your qualifications at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Chapter 2
✨Know Your Channels
Before the interview, dive deep into the social media channels relevant to the role. Understand their nuances, especially LinkedIn, and be ready to discuss how you would approach each platform differently. Bring examples of successful campaigns you've run on these channels.
✨Showcase Your Content Skills
Prepare a portfolio that highlights your writing, filming, and editing skills. Include samples of captions, video scripts, and any content you've created that showcases your ability to engage an audience. Be ready to discuss your creative process and how you measure success.
✨Understand the Business Impact
Be prepared to talk about how social media contributes to business goals. Discuss metrics like pipeline conversion and brand recall, and come armed with examples of how your previous work has driven results. This shows you understand that social is a means to an end.
✨Engage with Their Community
Research Chapter 2's community and events. Think about how you would contribute to and grow their Slack community or promote their events. Bring ideas to the table that demonstrate your proactive approach and understanding of community engagement.
