Employer Branding Lead

At Chapter 2 , we’re not just scaling businesses—we’re reshaping the future of talent acquisition with passion, loyalty, and an unwavering commitment to results . By blending people, processes, and cutting-edge technology, we’ve redefined the traditional RPO model, delivering faster, smarter, and more cost-effective solutions that exceed expectations.

As a global powerhouse, our team spans the UK, South Africa, the US, and Germany, with India as the next frontier in our ambitious expansion. Having grown 1300% in just two years, we are unstoppable fuelling our momentum with honesty, collaboration, and a shared vision.

We are relentless in our pursuit of excellence, embedding world-class talent, pioneering technology, and compelling employer branding into organisations across industries. Our approach isn’t just about recruitment—it’s about building long-term success for our clients.

We are loyal to our clients, to our vision, and most importantly, to each other—because we know that true success is built together.

Chapter 2 – A scalable talent solution.

We’re looking for an experienced, dynamic, and creative Employer Branding Lead to champion and deliver compelling branding strategies for our global clients. In this client-facing role, you’ll lead innovative employer brand initiatives across diverse industries, combining storytelling, marketing know-how, and event expertise to build authentic and impactful experiences.

Whilst employer branding remains the central focus of this role , you will also take ownership of key marketing and event functions—managing social media (especially LinkedIn), overseeing our website, CRM, personal branding initiatives, press activity, and executing high-profile events and product launches.

Key Responsibilities:

Employer Branding (Client-Facing)

• Lead end-to-end employer branding projects for global clients, from discovery and strategy through to activation and measurement.
• Partner with People & Culture, TA, marketing, internal comms and other stakeholders to craft authentic employer value propositions and bring them to life via Employer Brand campaigns.
• Deliver creative multi-channel campaigns that resonate across cultures and industries.
• Act as a trusted advisor to clients, presenting ideas, workshops, and strategic solutions with confidence and clarity.
• Collaborate with designers, copywriters, and videographers to produce engaging content.

Marketing & Digital Presence

• Own and evolve our company website, ensuring messaging and user experience are aligned with brand goals.
• Manage and grow our social media presence (especially LinkedIn), ensuring content is consistent, valuable, and engaging.
• Develop and support personal branding strategies for leadership and key internal stakeholders.
• Work with sales and business development teams to keep our CRM (e.g., HubSpot, Campaign Monitor) aligned with marketing goals.
• Select and enter industry awards for Chapter 2 and our clients.

Events & Launches

• Plan and execute high-impact events—including industry conferences, employer branding showcases, and client workshops.
• Lead or support global product and service launches from a marketing and brand perspective.
• Work closely with our PR agency to coordinate press outreach, media relations, and coverage around key announcements and events.

Skills & Experience

• 3+ years of experience in employer branding, marketing, or brand communications—agency or client-side.
• Proven ability to lead and deliver complex, multi-stakeholder projects for international clients.
• Strong understanding of employer branding strategy and EVP development.
• Exceptional communication and presentation skills—both written and verbal.
• Experience with social media strategy (especially LinkedIn), content creation, and digital marketing.
• Proficient in managing websites, CRM systems, and event planning tools.
• Creative mindset with a strong eye for design, content, and storytelling.

Benefits and Rewards designed around you:

Because your hard work deserves more than just recognition—it deserves celebration.

At Chapter 2 we’re passionate about helping you shape a career that aligns with your aspirations, passions, and personal growth.

• A competitive salary depending on experience
• Flexible work arrangements , including hybrid work possibilities .
• Future-Proof Your Finances – Our pension fund helps you invest in a secure and comfortable future.
• Your Health Matters – From medical aid to comprehensive health and wellness programs.
• Celebrate YOU – Enjoy birthday leave to relax, celebrate, and recharge.
• Shining a Spotlight on Success – Our Town Hall Recognition Awards celebrate those who go the extra mile.

Diversity, Equity & Inclusion at Chapter 2

At Chapter 2 , we are committed to building a diverse, inclusive, and welcoming workplace where everyone belongs. Regardless of race, ethnicity, religion, age, gender identity or expression, sexual orientation, disability, or neurodiversity , we celebrate the unique perspectives that make us stronger. We encourage applications from all backgrounds and are happy to accommodate any recruitment or interview adjustments needed to create a smooth and comfortable experience. Your individuality matters, and we believe that diverse philosophies, cultures, and experiences drive innovation and success.

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