Car Sales Manager in Warrington

Warrington Full-Time On-site

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Location: Warrington Salary: Up to £50,000k OTE plus company car Closing date: Monday 30 November 2026

Salary:Up to £50,000 OTE per annum dependent upon experience.

We're looking for an enthusiastic and driven individual to lead the sales team and represent the prestigious OMODA & JAECOO brand at our Chapelhouse Warrington dealership. The ideal candidate should have a background for delivering results and inspiring a team in a fast-paced working environment.

The role consists of a 5.5-day working week with alternate weekends. The successful candidate will also have access to a company vehicle. Do you have what it takes to take our business forward? We'd love to hear from you!

Chapelhouse is a leading motor retailer, serving the North West for over 35 years! We have ten dealerships across the region, working with brand partners MG, Suzuki, OMODA & JAECOO.

In 2025, our business was shortlisted for three major Motor Trader Industry Awards, including 'Employer of the Year', the 'Diversity, Equality & Inclusion Award' and the 'Customer Care Award'.

At Chapelhouse, we truly believe our people are our greatest asset, which is why we offer a wide range of industry leading benefits for our staff to ensure they have the best work-life balance. We also partner with automotive industry charity Ben, which offers free and confidential mental health and wellbeing support.

Role Requirements

Achieve monthly sales targets by effectively utilising all brand consumer offers and maximising profitability through available financial and add-on products.
Ensure exceptional customer satisfaction by maintaining clear, transparent, and regular communication throughout the sales process.
Uphold fairness and compliance in every sales opportunity by using the provided compliance tools and treating all customers with integrity and respect.
Promote brand awareness with your team via video technology across all customer interactions.

Main Duties

Establish the staffing levels required to achieve departmental objectives.
Select, hire, train and develop sales department staff.
Identify departmental training needs in conjunction with training staff ensuring resultant training programmes are completed and adequate records maintained.
Establish and administer 'in-dealership' training as required to cater for new model launches.
Establish and review sales basic pay and incentive schemes in line with dealership policy.
Ensure all administration functions, returns, record keeping and clerical operations are carried out at the appropriate time and kept up to date.
Review with Group General Sales Manager all activities and reporting systems within department.
Ensure that adequate safety and security procedures exist and are operated.
Monitor cleanliness of showroom, forecourt sales area and other sales-related areas.
Maintain good liaison with other managers.
Advise Group General Sales Manager and all other managers on sales matters.
Advise subordinates on appropriate sales related matters.
Maintain direct liaison with manufacturers representatives and all other contacts.
Propose special sales promotions as appropriate.Ensure adequate stock of product display material is available.
Take a proactive role in merchandising/marketing the company, new and used product and your department.
Take a proactive role in conducting new car launches and other promotions.
Analyse local customer car preference statistics and compare with new and used car forecasts, acting on any anomalies detected.
Experience overseeing financial operations specific to the motor trade sector.
To travel to and work at any Chapelhouse branch as required, in order to overview and relieve other Sales Managers.

Key Tasks And Responsibilities

Ensure budgetary sales/profit forecasts are achieved.
Maintain the agreed annual rate of stock turnover.
Annual increase of local market penetration.
Ensure used car stock value does not exceed agreed annual figures.
Cost effective utilisation of showroom and forecourt sales space.
Maximize sale of extras and accessories.
Monitor advertising and ensure budget is not exceeded.
All contacts and leads to ensure a high conversion rate is achieved.
Formulate sales targets for each salesperson and ensure that these are achieved.
Ensure that sales staff receive new model launch training.
Ensure that all car stock, new and used, is sold at a profit which achieves an acceptable return on stock investment.
Improve the conversion ratio of showroom callers to sales.
Ensure that customer complaints attributable to sales staff are minimal and resolved.
Register of incidents is to be maintained by advising our Customer Care Manager.
Ensure that all sales staff in 'face to face' contact receive customer relations training.
Examine monthly/quarterly management accounts to ensure total expenditure does not exceed agreed percentage of gross sales.
Monitor new and used car stock to ensure launch of new models does not cause discounted sales exceeding agreed percentage of their total value.
Examine monthly/quarterly management accounts.
Up to 35 days of paid leave a year
Employee of the Month scheme with prizes including holidays to the company apartment
Confidential Wellness Support and Medicash Benefit
Full training and support for all employees

Experience & Qualifications Required

Must hold a full driving license, free from endorsements and be able to travel between branches as required.
Sales management and marketing skills, knowledge and experience of the retail motor industry.
Up-to-date knowledge of vehicle legislation, consumer legislation and of trade practices.
All applicants must have the Right to Work in the UK. The Company does not currently have a sponsorship licence and therefore unable to offer sponsorship.
Ability to manage and administer a department, to provide organisation, systems and leadership.
Able to motivate a sales team to achieve objectives.

We reserve the right to close this vacancy earlier should we find suitable candidates.