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- Tasks: Lead Customer Marketing plans to boost brand visibility and sales growth.
- Company: Join Chapel Down, England's top wine producer with award-winning sparkling wines.
- Benefits: Enjoy a competitive salary, bonus, 25 days holiday, wine allowance, and employee discounts.
- Why this job: Be part of a dynamic team passionate about wine and brand excellence.
- Qualifications: Proven Customer Marketing experience, budget management skills, and a passion for wine required.
- Other info: Hybrid role based in London with occasional travel; recognized as a top workplace.
The predicted salary is between 43200 - 72000 £ per year.
Customer Marketing Manager
Are you a Customer Marketing pro with a love for English Sparkling Wine? We are recruiting an enthusiastic and experienced individual to take our brand to the next level.
You will be responsible for developing and leading all Customer Marketing plans and activity which align with Chapel Down company goals, enhance brand visibility and drive sales growth.
ABOUT YOU
We are looking for a hands-on, proactive individual with a proven track record in Customer Marketing. If you excel in building relationships and driving results and would like to bring your expertise and passion for wine to our dynamic team, we want to hear from you.
KEY RESPONSIBILITIES
1. Develop our annual Customer Marketing strategy
- Working closely with CMO, Sales Director and senior sales team to develop annual Customer Marketing strategy
- Recommend the right activity in each trade channel to deliver our brand and commercial objectives
- Work closely with the CMO to align on brand messaging
2. Deliver annual Customer Marketing plan
- Create and execute channel activation across all trade channels (Off Trade, On Trade, DTC, Duty Free/Export) to drive visibility, trial and rate of sale
- Create and execute shopper marketing activities across multiple Off Trade retailers
- Create and execute branded merchandise/collateral for our brand home in Tenterden
3. Deliver highly impactful brand assets
- Work with creative partners to deliver brand activation assets, ensuring they are rooted in our brand positioning and visual identity, and leverage our distinctive brand assets
- Work closely with Social Media Manager to amplify Customer Marketing initiatives
- Work with Sales team to ensure all activity is evaluated and delivers strong return on investment
4. Build strong relationships and efficient ways of working
- Build strong relationships with Sales team and spend time in trade, joining customer meetings as appropriate
- Maintain and communicate monthly marketing activity calendar of all Customer Marketing activity
- Represent the brand at relevant consumer/customer events
5. Premiumise brand experience
- Ensure all activity adheres to brand guidelines and conveys the right brand messaging
- Ensure all activity is premium enough to increase ‘High Quality’ and ‘Worth Paying More For’ perceptions
SKILLS & EXPERIENCE
- Proven Customer Marketing experience
- Budget management experience
- Highly numerate with ability to measure and analyse return on investment
- Excellent communication and relationship management skills
- Passion for Wine and deep understanding of the industry
- Experience of briefing creative work and working with brand guidelines
- Proficient in Microsoft Office
WHAT WE CAN OFFER
- Competitive salary
- Performance related discretionary annual bonus
- 25 days’ holiday plus a day off on your birthday
- Wine allowance
- Employee Discount
- Enhanced family leave policies
- Employee Assistance Programme
- Quarterly company social events
LOCATION
Hybrid role based at Head Office, London, with occasional travel to other Chapel Down locations as required.
ABOUT CHAPEL DOWN
Chapel Down is England’s leading and largest wine producer with an award-winning range of sparkling and still wines.
Chapel Down continues to build its status as the leading brand of the English wine industry, supported by its high-profile partnerships as the ‘Official English Sparkling Wine’ of England and Wales Cricket Board and Ascot Racecourse, amongst others. Our products are widely available in the premium off trade, as well as being served in some of the UK’s finest bars and restaurants.
The Company also welcomes approximately 60,000 visitors a year for winery tours and tastings at its brand home and retail experience in Tenterden, Kent.
Chapel Down is proud to be recognised as a Sunday Times ‘Best Places to Work’ in 2023 and 2024.
To apply, please follow the link or email
Customer Marketing Manager employer: Chapel Down Group
Contact Detail:
Chapel Down Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager
✨Tip Number 1
Make sure to showcase your passion for wine during networking events or conversations. This industry thrives on relationships, and demonstrating your enthusiasm can set you apart from other candidates.
✨Tip Number 2
Familiarize yourself with Chapel Down's brand positioning and recent marketing campaigns. Being able to discuss their strategies and suggest improvements can show that you're proactive and genuinely interested in the role.
✨Tip Number 3
Connect with current or former employees on LinkedIn to gain insights into the company culture and expectations. This can help you tailor your approach and demonstrate your commitment to fitting into their team.
✨Tip Number 4
Stay updated on trends in customer marketing and the wine industry. Being knowledgeable about current market dynamics will allow you to speak confidently about how you can contribute to Chapel Down's growth.
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in Customer Marketing, especially any work related to the wine industry. Use specific examples that demonstrate your ability to develop marketing strategies and drive sales growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for English Sparkling Wine and your understanding of the industry. Explain how your skills align with the key responsibilities outlined in the job description and why you want to join Chapel Down.
Highlight Relationship Management Skills: Emphasize your experience in building strong relationships within the trade. Provide examples of how you've successfully collaborated with sales teams or managed customer interactions to achieve marketing goals.
Showcase Analytical Skills: Include examples of how you've measured and analyzed return on investment in previous roles. This could involve discussing specific campaigns where you tracked performance metrics and adjusted strategies accordingly.
How to prepare for a job interview at Chapel Down Group
✨Show Your Passion for Wine
Make sure to express your enthusiasm for English Sparkling Wine during the interview. Share any personal experiences or knowledge you have about the wine industry, as this will demonstrate your genuine interest and fit for the role.
✨Highlight Your Customer Marketing Experience
Prepare specific examples from your past roles that showcase your success in developing and executing Customer Marketing strategies. Be ready to discuss how you measured ROI and the impact of your campaigns on sales growth.
✨Demonstrate Relationship-Building Skills
Since building strong relationships is key for this role, come prepared with examples of how you've successfully collaborated with sales teams or other departments. Highlight any customer meetings you've attended and how they contributed to your marketing efforts.
✨Align with Brand Messaging
Familiarize yourself with Chapel Down's brand positioning and visual identity. During the interview, discuss how you would ensure that all marketing activities adhere to these guidelines and enhance the premium perception of the brand.
