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- Tasks: Lead media buying strategy across platforms like Google Ads, Meta, and TikTok.
- Company: Channel Factory, a leader in intelligent marketing solutions.
- Benefits: Competitive salary, career growth, and a supportive team culture.
- Why this job: Make a real impact in digital advertising while mentoring others.
- Qualifications: 5+ years in digital campaigns with strong analytical skills.
- Other info: Dynamic environment focused on fresh ideas and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK
Department: Programmatic Solutions
About Channel Factory
Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance. Channel Factory embodies a strong culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture.
Summary:
As a Senior Media Buyer at Channel Factory, you will lead the media buying strategy and execution across Google Ads, DV360, Meta, TikTok, Snapchat etc., ensuring campaigns are optimized, meet client objectives, and adhere to Channel Factory’s performance, brand safety and suitability standards, particularly on Google Ads & DV360. This senior role requires a deep understanding of digital advertising, excellent analytical skills, and the ability to mentor junior team members.
Responsibilities:
- Develop, manage, and optimize performance campaigns across multiple digital channels, ensuring alignment with business objectives.
- Own budget responsibility for accounts, including margin management, forecasting, and optimization to maximize efficiency and ROI.
- Leverage data insights to drive strategic decision-making, ensuring campaigns deliver on KPIs.
- Implement and optimize cross-platform campaigns with a deep understanding of platform algorithms and auction dynamics.
- Utilize contextual and audience segmentation, creative testing, and automation strategies to improve campaign performance.
- Collaborate with internal stakeholders to drive campaign success.
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
- Provide in-depth performance reporting, including actionable insights and recommendations for scaling initiatives.
- Attend and represent the team at regular external and internal client meetings.
- Mentoring junior members of the team to increase quality and performance.
Qualifications:
- 5+ years of hands-on experience managing campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, and X.
- Analytical and critical thinking skills.
- Solutions-oriented mindset with great attention to detail.
- Keen eye for detail and understanding of budget management.
- Expertise in A/B testing, creative optimization, and audience targeting.
- Ability to work cross-functionally with internal teams and external partners.
- Strong communication and presentation skills.
- A proactive, problem-solving mindset with a passion for performance marketing.
- Deep expertise in conversion tracking, attribution modeling, and first-party data utilization.
- Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and tracking implementation across web and app environments.
- Strong understanding of incrementality testing, MMM and lift studies.
- Hands-on experience with third-party measurement & verification tools.
- Strong data-driven mindset with the ability to interpret analytics, optimize performance, and drive measurable outcomes.
Benefits:
- We’re a people-first company with a passion for fresh thinking, bold ideas, and driving change across the digital ecosystem.
- Take ownership of client relationships and lead strategic initiatives for global brands and agencies.
- Operate in a fast-paced, data-led environment where you can drive real impact.
- Grow your expertise in contextual and programmatic advertising solutions.
- Collaborate with a supportive, inclusive team that values creative thinking and continuous learning.
- Access clear development pathways and career progression opportunities.
- Enjoy a competitive salary and benefits package.
Senior Performance Specialist, UK employer: Channel Factory
Contact Detail:
Channel Factory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Specialist, UK
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your expertise in performance marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their mission and values, especially around contextual safety and performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Performance Specialist, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Performance Specialist role. Highlight your experience with digital advertising and any specific platforms mentioned in the job description, like Google Ads and DV360. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about performance marketing and how your background makes you a great fit for our team. Don’t forget to mention your analytical skills and any mentoring experience you have!
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Use metrics to demonstrate how you’ve optimised campaigns or improved ROI. We love data-driven results, so make sure to include those numbers!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Channel Factory
✨Know Your Platforms Inside Out
Make sure you have a solid understanding of the platforms you'll be working with, like Google Ads, DV360, and social media channels. Brush up on their algorithms, auction dynamics, and any recent updates. This will show that you're not just familiar with the tools but also ready to leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data insights to drive campaign performance. Be ready to explain how you approach A/B testing, audience targeting, and budget management. Highlighting your analytical mindset will demonstrate that you can make data-driven decisions that align with business objectives.
✨Emphasise Collaboration and Mentorship
Since this role involves mentoring junior team members, think of examples where you've successfully collaborated with others or guided less experienced colleagues. Share how you foster a supportive environment and contribute to team success, as this aligns with the company’s culture of collaboration.
✨Stay Ahead of Industry Trends
Research current trends in digital advertising and be prepared to discuss how they might impact the role. Showing that you're proactive about staying informed will reflect your passion for performance marketing and your commitment to driving results in a fast-paced environment.
