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- Tasks: Lead media buying strategy across major platforms like Google Ads, Meta, and TikTok.
- Company: Join Channel Factory, a leader in intelligent marketing solutions.
- Benefits: Competitive salary, career growth, and a supportive team environment.
- Why this job: Make a real impact in digital advertising while mentoring junior talent.
- Qualifications: 5+ years in digital campaigns with strong analytical and communication skills.
- Other info: Dynamic, fast-paced environment with clear development pathways.
The predicted salary is between 36000 - 60000 £ per year.
About Channel Factory: Channel Factory provides intelligent marketing solutions for contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their programs across the world’s largest video library, YouTube, and emerging growth channels. We aim to enable the world’s top brands to connect with the right audience in the right context, maximizing suitability and contextual performance.
Location: London, UK
Department: Programmatic Solutions
As a Senior Media Buyer at Channel Factory, you will lead the media buying strategy and execution across Google Ads, DV360, Meta, TikTok, Snapchat, and other platforms. You will ensure campaigns are optimized, meet client objectives, and adhere to Channel Factory’s performance, brand safety, and suitability standards, particularly on Google Ads & DV360. This senior role requires a deep understanding of digital advertising, excellent analytical skills, and the ability to mentor junior team members.
Key Responsibilities- Develop, manage, and optimize performance campaigns across multiple digital channels, ensuring alignment with business objectives.
- Own budget responsibility for accounts, including margin management, forecasting, and optimization to maximize efficiency and ROI.
- Leverage data insights to drive strategic decision-making, ensuring campaigns deliver on KPIs.
- Implement and optimize cross-platform campaigns with a deep understanding of platform algorithms and auction dynamics.
- Utilize contextual and audience segmentation, creative testing, and automation strategies to improve campaign performance.
- Collaborate with internal stakeholders to drive campaign success.
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
- Provide in-depth performance reporting, including actionable insights and recommendations for scaling initiatives.
- Attend and represent the team at regular client meetings (external and internal).
- Mentor junior team members to increase quality and performance.
- 5+ years of hands-on experience managing campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, and X.
- Analytical and critical thinking skills; solutions-oriented with great attention to detail.
- Expertise in A/B testing, creative optimization, and audience targeting.
- Ability to work cross-functionally with internal teams and external partners.
- Strong communication and presentation skills; proactive, problem-solving mindset with a passion for performance marketing.
- Deep expertise in conversion tracking, attribution modeling, and first-party data utilization.
- Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and tracking implementation across web and app environments.
- Strong understanding of incrementality testing, MMM and lift studies.
- Hands-on experience with third-party measurement & verification tools.
- We’re a people-first company with a passion for fresh thinking, bold ideas, and driving change across the digital ecosystem.
- Take ownership of client relationships and lead strategic initiatives for global brands and agencies.
- Operate in a fast-paced, data-led environment where you can drive real impact.
- Grow your expertise in contextual and programmatic advertising solutions.
- Collaborate with a supportive, inclusive team that values creative thinking and continuous learning.
- Access clear development pathways and career progression opportunities.
- Enjoy a competitive salary and benefits package.
Senior Media Buyer, UK employer: Channel Factory
Contact Detail:
Channel Factory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Media Buyer, UK
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Media Buyer role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your hands-on experience with platforms like Google Ads and DV360. We want to see how you’ve optimised campaigns and driven results, so come prepared with examples that showcase your analytical skills and creative strategies.
✨Be Ready for the Interview
Interviews can be nerve-wracking, but preparation is key! Research Channel Factory and understand their approach to contextual safety and performance. We recommend practising common interview questions and having a few of your own ready to show your interest in the company and the role.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage with us directly. Let’s make that connection!
We think you need these skills to ace Senior Media Buyer, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Media Buyer role. Highlight your experience with Google Ads, DV360, and other platforms mentioned in the job description. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital advertising and how your background makes you a perfect fit for Channel Factory. Let us know what excites you about the role!
Showcase Your Analytical Skills: Since this role requires strong analytical skills, be sure to include examples of how you've used data to drive campaign success in your application. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Channel Factory
✨Know Your Platforms Inside Out
As a Senior Media Buyer, you'll be working across various platforms like Google Ads, DV360, and Meta. Make sure you brush up on the latest features and updates for each platform. Familiarise yourself with their algorithms and auction dynamics so you can speak confidently about how to optimise campaigns during your interview.
✨Showcase Your Analytical Skills
This role requires strong analytical abilities, so be prepared to discuss how you've used data insights to drive campaign performance in the past. Bring examples of how you've leveraged A/B testing or audience targeting to meet KPIs. This will demonstrate your solutions-oriented mindset and attention to detail.
✨Prepare to Discuss Budget Management
Budget responsibility is key in this position. Be ready to talk about your experience managing budgets, including margin management and forecasting. Share specific instances where you maximised ROI through strategic budget allocation, as this will highlight your financial acumen.
✨Emphasise Your Mentoring Experience
Since mentoring junior team members is part of the job, think of examples where you've guided others or improved team performance. Discuss your approach to collaboration and how you foster a supportive environment, as this aligns with the company’s people-first ethos.
