Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead media buying strategy across platforms like Google Ads, Meta, and TikTok.
- Company: Channel Factory, a leader in intelligent marketing solutions.
- Benefits: Competitive salary, career growth, and a supportive team culture.
- Why this job: Make a real impact in digital advertising while mentoring others.
- Qualifications: 5+ years in digital campaigns with strong analytical skills.
- Other info: Join a diverse team that values fresh ideas and collaboration.
The predicted salary is between 32000 - 36000 £ per year.
Location: London, UK
Department: Programmatic Solutions
About Channel Factory
Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world's largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world's top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance. Channel Factory embodies a strong culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture.
Summary:
As a Senior Media Buyer at Channel Factory, you will lead the media buying strategy and execution across Google Ads, DV360, Meta, TikTok, Snapchat etc., ensuring campaigns are optimized, meet client objectives, and adhere to Channel Factory's performance, brand safety and suitability standards, particularly on Google Ads & DV360. This senior role requires a deep understanding of digital advertising, excellent analytical skills, and the ability to mentor junior team members.
Responsibilities:
- Develop, manage, and optimize performance campaigns across multiple digital channels, ensuring alignment with business objectives.
- Own budget responsibility for accounts, including margin management, forecasting, and optimization to maximize efficiency and ROI.
- Leverage data insights to drive strategic decision-making, ensuring campaigns deliver on KPIs.
- Implement and optimize cross-platform campaigns with a deep understanding of platform algorithms and auction dynamics.
- Utilize contextual and audience segmentation, creative testing, and automation strategies to improve campaign performance.
- Collaborate with internal stakeholders to drive campaign success.
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
- Provide in-depth performance reporting, including actionable insights and recommendations for scaling initiatives.
- Attend and represent the team at regular external and internal client meetings.
- Mentoring junior members of the team to increase quality and performance.
Qualifications:
- 5+ years of hands-on experience managing campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, and X.
- Analytical and critical thinking skills.
- Solutions-oriented mindset with great attention to detail.
- Keen eye for detail and understanding of budget management.
- Expertise in A/B testing, creative optimization, and audience targeting.
- Ability to work cross-functionally with internal teams and external partners.
- Strong communication and presentation skills.
- A proactive, problem-solving mindset with a passion for performance marketing.
- Deep expertise in conversion tracking, attribution modeling, and first-party data utilization.
- Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and tracking implementation across web and app environments.
- Strong understanding of incrementality testing, MMM and lift studies.
- Hands-on experience with third-party measurement & verification tools.
- Strong data-driven mindset with the ability to interpret analytics, optimize performance, and drive measurable outcomes.
Benefits:
- We're a people-first company with a passion for fresh thinking, bold ideas, and driving change across the digital ecosystem.
- Take ownership of client relationships and lead strategic initiatives for global brands and agencies.
- Operate in a fast-paced, data-led environment where you can drive real impact.
- Grow your expertise in contextual and programmatic advertising solutions.
- Collaborate with a supportive, inclusive team that values creative thinking and continuous learning.
- Access clear development pathways and career progression opportunities.
- Enjoy a competitive salary and benefits package.
Senior Performance Specialist, UK (£40-45k + bonus) in London employer: Channel Factory
Contact Detail:
Channel Factory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Specialist, UK (£40-45k + bonus) in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Senior Performance Specialist role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've optimised campaigns and driven results. Let them see your analytical skills in action!
✨Be Ready for the Interview
Prepare for common interview questions related to performance marketing and be ready to discuss your experience with platforms like Google Ads and DV360. Practice makes perfect, so run through mock interviews with friends or colleagues.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Channel Factory.
We think you need these skills to ace Senior Performance Specialist, UK (£40-45k + bonus) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Performance Specialist role. Highlight your experience with Google Ads, DV360, and other platforms mentioned in the job description. We want to see how your skills align with our mission!
Show Off Your Analytical Skills: Since this role requires strong analytical abilities, don’t shy away from showcasing your data-driven mindset. Include specific examples of how you've used data insights to optimise campaigns and drive results. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We value diversity and collaboration, so share your unique perspective and experiences. This is your chance to show us who you are beyond just your qualifications!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Channel Factory!
How to prepare for a job interview at Channel Factory
✨Know Your Platforms Inside Out
Make sure you have a solid understanding of the platforms you'll be working with, like Google Ads, DV360, and social media channels. Brush up on their algorithms and auction dynamics, as this knowledge will help you demonstrate your expertise during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data insights to drive campaign performance. Be ready to explain how you’ve optimised budgets and maximised ROI in previous roles, as this will highlight your analytical prowess and solutions-oriented mindset.
✨Be Ready to Discuss Mentoring
Since this role involves mentoring junior team members, think about your past experiences in guiding others. Share examples of how you've helped colleagues improve their skills or performance, showcasing your leadership abilities and collaborative spirit.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends and technologies in digital advertising. Being able to discuss recent developments or changes in the industry will show that you're proactive and passionate about staying ahead in the field.