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- Tasks: Lead media buying strategy across major platforms like Google Ads and TikTok.
- Company: Join Channel Factory, a leader in intelligent marketing solutions.
- Benefits: Enjoy competitive salary, career growth, and a supportive team environment.
- Why this job: Make a real impact in digital advertising while working with top global brands.
- Qualifications: 5+ years in digital campaigns with strong analytical and communication skills.
- Other info: Dynamic, fast-paced environment with clear pathways for career progression.
The predicted salary is between 36000 - 60000 £ per year.
Channel Factory provides intelligent marketing solutions for contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their programs across the world’s largest video library, YouTube, and emerging growth channels. We aim to enable the world’s top brands to connect with the right audience in the right context, maximizing suitability and contextual performance.
As a Senior Media Buyer at Channel Factory, you will lead the media buying strategy and execution across Google Ads, DV360, Meta, TikTok, Snapchat, and other platforms. You will ensure campaigns are optimized, meet client objectives, and adhere to Channel Factory’s performance, brand safety, and suitability standards, particularly on Google Ads & DV360. This senior role requires a deep understanding of digital advertising, excellent analytical skills, and the ability to mentor junior team members.
Key Responsibilities- Develop, manage, and optimize performance campaigns across multiple digital channels, ensuring alignment with business objectives.
- Own budget responsibility for accounts, including margin management, forecasting, and optimization to maximize efficiency and ROI.
- Leverage data insights to drive strategic decision-making, ensuring campaigns deliver on KPIs.
- Implement and optimize cross-platform campaigns with a deep understanding of platform algorithms and auction dynamics.
- Utilize contextual and audience segmentation, creative testing, and automation strategies to improve campaign performance.
- Collaborate with internal stakeholders to drive campaign success.
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
- Provide in-depth performance reporting, including actionable insights and recommendations for scaling initiatives.
- Attend and represent the team at regular client meetings (external and internal).
- Mentor junior team members to increase quality and performance.
- 5+ years of hands-on experience managing campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, and X.
- Analytical and critical thinking skills; solutions-oriented with great attention to detail.
- Expertise in A/B testing, creative optimization, and audience targeting.
- Ability to work cross-functionally with internal teams and external partners.
- Strong communication and presentation skills; proactive, problem-solving mindset with a passion for performance marketing.
- Deep expertise in conversion tracking, attribution modeling, and first-party data utilization.
- Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and tracking implementation across web and app environments.
- Strong understanding of incrementality testing, MMM and lift studies.
- Hands-on experience with third-party measurement & verification tools.
- We’re a people-first company with a passion for fresh thinking, bold ideas, and driving change across the digital ecosystem.
- Take ownership of client relationships and lead strategic initiatives for global brands and agencies.
- Operate in a fast-paced, data-led environment where you can drive real impact.
- Grow your expertise in contextual and programmatic advertising solutions.
- Collaborate with a supportive, inclusive team that values creative thinking and continuous learning.
- Access clear development pathways and career progression opportunities.
- Enjoy a competitive salary and benefits package.
Senior Media Buyer, UK in London employer: Channel Factory
Contact Detail:
Channel Factory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Media Buyer, UK in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with platforms like Google Ads and DV360. Share specific examples of how you've optimised campaigns and driven results – numbers speak volumes!
✨Tailor Your Approach
Every company is different, so do your homework! Understand Channel Factory’s values and how they approach media buying. Tailor your conversations to show how your skills align with their goals and how you can contribute to their success.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Channel Factory.
We think you need these skills to ace Senior Media Buyer, UK in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Media Buyer role. Highlight your experience with Google Ads, DV360, and other platforms mentioned in the job description. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve optimised campaigns and driven results. This will help us see the impact you've made in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital advertising and how you can contribute to Channel Factory’s mission. We love seeing personality and enthusiasm, so let it show!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Channel Factory
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the platforms mentioned in the job description, especially Google Ads and DV360. Brush up on their algorithms, auction dynamics, and any recent updates. This will show that you’re not just familiar with them but are genuinely passionate about leveraging these tools for campaign success.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where your analytical skills made a difference in campaign performance. Bring data-driven results to the table, like how you optimised a campaign based on insights or improved ROI through strategic decision-making. This will highlight your ability to leverage data effectively.
✨Demonstrate Leadership and Mentorship
Since this role involves mentoring junior team members, be ready to share your experiences in leading teams or projects. Talk about how you’ve helped others grow and how you approach collaboration. This will illustrate your leadership style and commitment to team success.
✨Stay Ahead of Industry Trends
Research current trends in digital advertising and be prepared to discuss how they could impact the role. Mention any emerging technologies or strategies you’re excited about. This shows that you’re proactive and dedicated to staying at the forefront of the industry.
