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For Companies At a Glance
- Tasks: Own go-to-market strategies and create impactful messaging for innovative products.
- Company: Join Channel Factory, a leader in intelligent marketing solutions.
- Benefits: Enjoy competitive salary, flexible working, and a supportive team culture.
- Why this job: Make a real impact in video advertising and brand safety with a dynamic team.
- Qualifications: 4-5 years in product marketing or related fields, strong analytical skills required.
- Other info: Great opportunity for career growth in a collaborative environment.
The predicted salary is between 28800 - 48000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Location: London (preferred)/ Remote friendly
Team: Product
Reports to: Snr Director, Product Marketing
About Channel Factory
Channel Factory offers intelligent marketing solutions for contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale marketing programs across YouTube and emerging channels. We enable top brands to connect with the right audience in the right context, maximizing suitability and contextual performance. We value diversity, collaboration, and results, fostering a thoughtful and intellectually curious company culture.
Role summary
We’re hiring a hands-on Product Marketing Manager to join Channel Factory's growing Product Marketing function in Europe. This role will be responsible for translating product capabilities into clear, differentiated messaging and go-to-market programs that help Sales win, onboard customers successfully, and scale adoption. You’ll work closely with Product, Sales, Customer Success, Data Science and Marketing to launch products, equip the field, and measure commercial impact. This is a great opportunity for a motivated junior PMM (4-5 years' experience) ready to grow into a manager-level role, who wants to own GTM for video/brand safety and measurement products.
What you’ll do
- Own go-to-market and positioning for assigned product areas (for example: brand safety / brand suitability, measurement & verification, CTV/YouTube products).
- Create crisp positioning, messaging frameworks, buyer personas and value propositions that resonate with advertisers and agencies.
- Develop sales enablement materials: battlecards, pitch decks, one-pagers, RFP/RFI templates, playbooks and objection handling.
- Partner with Product Management and Data Science to create product briefs, launch plans and customer-facing collateral that explain technical capabilities and business outcomes.
- Lead product launches end-to-end (planning, internal launch, customer-facing launch, and post-launch enablement).
- Drive competitive and market analysis - maintain competitive battlecards and deliver win/loss insights to inform product and sales strategy.
- Support the sales organization with deal support, customer ROI / business case development and tailored pitch materials.
- Produce customer stories, case studies and thought leadership with Marketing to build demand and credibility.
- Run voice-of-customer research, gather feedback, and translate insights into product and GTM recommendations.
- Define and track PMM success metrics (e.g., win rate, sales cycle, product adoption, content engagement, enablement uptake) and report on impact.
- Be a cross-functional communicator - ensure alignment across Product, Sales, CS, Marketing and leadership.
What we’re looking for
- 4-5 years product marketing or related experience in ad tech, digital media, measurement or enterprise SaaS.
- Proven experience leading product launches and building sales enablement programs that move the needle on revenue metrics.
- Strong analytical skills - comfortable with data, building models, and reporting on GTM outcomes; SQL or familiarity with analytics tools a plus.
- Excellent stakeholder management with cross-functional teams (Product, Sales, CS, Marketing).
- Hands-on experience creating RFP/RFI responses, case studies, thought leadership and sales playbooks.
- Experience with Salesforce/HubSpot and tools like Confluence, Jira is beneficial.
- Deep curiosity about the ad tech ecosystem (YouTube, CTV, programmatic, brand safety & measurement partners).
- Bachelor's degree; advanced degree a plus but not required.
What success looks like (first 6-12 months)
- Clear product positioning and messaging adopted by Sales for assigned products.
- At least one successful product launch with measurable outcomes (e.g., improved win rate or shortened sales cycle).
- Core sales enablement library delivered and in active use by the field.
- Documented competitive intelligence and at least one actionable insight that informs product or GTM decisions.
- Regular, data-driven reporting that ties PMM activity to commercial impact.
Why join us
- Work at the forefront of video advertising and brand safety with a market-leading team.
- Be part of a growing Product Marketing function where you can own projects and scale your impact.
- Collaborative, fast-paced, and mission-driven culture with opportunities for career growth.
Practicalities
Location: London preferred - we offer a hybrid working model.
Compensation & benefits: Competitive salary, benefits package and flexible working. Details available on application.
Product Marketing Manager Junior Product Marketing Manager in London employer: Channel Factory
Contact Detail:
Channel Factory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager Junior Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We recommend practising common interview questions and tailoring your answers to highlight your experience in product marketing. Show them you’re the perfect fit for their team!
✨Tip Number 3
Don’t just wait for job postings; be proactive! Reach out directly to companies you admire, like Channel Factory, and express your interest. We love seeing candidates take initiative, and it could lead to opportunities that aren’t publicly advertised.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that shows your appreciation and keeps you fresh in their minds. We believe this small step can make a big difference in landing the job!
We think you need these skills to ace Product Marketing Manager Junior Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your relevant experience in ad tech and product marketing, and show us how your skills align with what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've successfully led product launches or developed sales enablement materials that made a difference.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so make sure your messaging is crisp and easy to understand. Avoid jargon unless it's relevant to the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Channel Factory
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Channel Factory's products and how they fit into the ad tech ecosystem. Familiarise yourself with brand safety, measurement, and the specific features of their platform. This knowledge will help you articulate how your skills can contribute to their goals.
✨Prepare Your Success Stories
Think of specific examples from your past experiences that demonstrate your ability to lead product launches and create sales enablement materials. Be ready to discuss how these experiences have positively impacted revenue metrics, as this aligns perfectly with what they're looking for.
✨Show Your Analytical Side
Since strong analytical skills are a must-have for this role, be prepared to discuss how you've used data in previous roles. If you have experience with SQL or analytics tools, mention it! Highlight any instances where your data-driven insights led to successful outcomes.
✨Engage with Cross-Functional Teams
Channel Factory values collaboration, so be ready to talk about your experience working with cross-functional teams. Share examples of how you've effectively communicated with Product, Sales, and Marketing to achieve common goals. This will show that you're a team player who can thrive in their culture.
