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- Tasks: Lead media buying strategy across major platforms like Google Ads and TikTok.
- Company: Join Channel Factory, a leader in intelligent marketing solutions.
- Benefits: Enjoy competitive salary, career growth, and a supportive team culture.
- Why this job: Make a real impact in digital advertising while mentoring others.
- Qualifications: 5+ years in digital campaigns with strong analytical skills required.
- Other info: Dynamic environment with clear pathways for professional development.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK
Department: Programmatic Solutions
About Channel Factory
Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world's largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world's top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance. Channel Factory embodies a strong culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture.
Summary: As a Senior Media Buyer at Channel Factory, you will lead the media buying strategy and execution across Google Ads, DV360, Meta, TikTok, Snapchat etc., ensuring campaigns are optimized, meet client objectives, and adhere to Channel Factory's performance, brand safety and suitability standards, particularly on Google Ads DV360. This senior role requires a deep understanding of digital advertising, excellent analytical skills, and the ability to mentor junior team members.
Key Responsibilities:
- Develop, manage, and optimize performance campaigns across multiple digital channels, ensuring alignment with business objectives.
- Own budget responsibility for accounts, including margin management, forecasting, and optimization to maximize efficiency and ROI.
- Leverage data insights to drive strategic decision-making, ensuring campaigns deliver on KPIs.
- Implement and optimize cross-platform campaigns with a deep understanding of platform algorithms and auction dynamics.
- Utilize contextual and audience segmentation, creative testing, and automation strategies to improve campaign performance.
- Collaborate with internal stakeholders to drive campaign success.
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
- Provide in-depth performance reporting, including actionable insights and recommendations for scaling initiatives.
- Attend and represent the team at regular external and internal client meetings.
- Mentoring junior members of the team to increase quality and performance.
Qualifications Experience:
- 5+ years of hands-on experience managing campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, and X.
- Analytical and critical thinking skills.
- Solutions-oriented mindset with great attention to detail.
- Keen eye for detail and understanding of budget management.
- Expertise in A/B testing, creative optimization, and audience targeting.
- Ability to work cross-functionally with internal teams and external partners.
- Strong communication and presentation skills.
- A proactive, problem-solving mindset with a passion for performance marketing.
- Deep expertise in conversion tracking, attribution modeling, and first-party data utilization.
- Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and tracking implementation across web and app environments.
- Strong understanding of incrementality testing, MMM and lift studies.
- Hands-on experience with third-party measurement verification tools.
- Strong data-driven mindset with the ability to interpret analytics, optimize performance, and drive measurable outcomes.
Why Join Us?
- We're a people-first company with a passion for fresh thinking, bold ideas, and driving change across the digital ecosystem.
- Take ownership of client relationships and lead strategic initiatives for global brands and agencies.
- Operate in a fast-paced, data-led environment where you can drive real impact.
- Grow your expertise in contextual and programmatic advertising solutions.
- Collaborate with a supportive, inclusive team that values creative thinking and continuous learning.
- Access clear development pathways and career progression opportunities.
- Enjoy a competitive salary and benefits package.
Senior Performance Specialist, Uk in England employer: Channel Factory
Contact Detail:
Channel Factory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Specialist, Uk in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your expertise in performance marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their mission and values, especially around contextual safety and performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Performance Specialist, Uk in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Performance Specialist role. Highlight your experience with Google Ads, DV360, and other platforms mentioned in the job description. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how you can contribute to our mission at Channel Factory. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, be sure to include examples of how you've used data to drive campaign success in your application. We love seeing how you’ve made an impact through insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Channel Factory
✨Know Your Platforms Inside Out
Make sure you have a solid understanding of the platforms you'll be working with, like Google Ads, DV360, Meta, and TikTok. Brush up on their algorithms, auction dynamics, and any recent updates. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data insights to drive campaign performance. Be ready to explain how you've optimised budgets, managed margins, and achieved KPIs in past roles. This will highlight your analytical prowess and solutions-oriented mindset.
✨Be Ready to Mentor
Since this role involves mentoring junior team members, think about how you've supported others in the past. Prepare examples of how you've helped colleagues improve their skills or performance. This will show that you're not just a strong performer but also a great team player.
✨Stay Ahead of Industry Trends
Familiarise yourself with the latest trends in digital advertising and contextual marketing. Be prepared to discuss how these trends could impact Channel Factory's strategies. Showing that you're proactive about staying informed will impress interviewers and demonstrate your passion for the industry.
