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- Tasks: Promote exciting unscripted content through creative publicity campaigns.
- Company: Join Channel 4, a leading UK broadcaster known for innovative programming.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a team that shapes media coverage for groundbreaking shows.
- Qualifications: Experience in PR, strong writing skills, and a passion for factual content required.
- Other info: Role based in Leeds, Manchester, or Glasgow; travel may be necessary.
The predicted salary is between 28800 - 42000 £ per year.
Join to apply for the Publicist role at Channel 4
Join to apply for the Publicist role at Channel 4
Job Title : Publicist, Unscripted (Documentaries, Factual Entertainment, Specialist Factual and Current Affairs)
Location: Leeds, Manchester, Glasgow
Reports to: Head of Communications, Unscripted (Documentaries, Factual Entertainment, Specialist Factual and Current Affairs)
Department: Content Communications
Grade: P2
OVERVIEW
We’re looking for an outstanding Publicist to join Channel 4’s busy Content Communications team. The role can be based in any of the following Channel 4 offices: Leeds, Manchester, or Glasgow. Channel 4 is committed to diversity and welcomes applicants from all backgrounds.
Want to spend your days promoting brilliant content for one of the most innovative and dynamic broadcasters in the UK? In this role you would join the team promoting Channel 4 Documentaries, Factual Entertainment, Specialist Factual and Current Affairs, the departments responsible for some of the most ground-breaking and distinctive shows on television – from 24 Hours in Police Custody, Gogglebox, Educating Yorkshire and Virgin Island, to Open House: The Great Sex Experiment, First Dates, Jeremy Kyle Show: Death on Daytime, Leaving Neverland, SAS: Who Dares Wins, Hunted, Russell Brand: In Plain Sight: Dispatches and Grand Designs.
DEPARTMENT DESCRIPTION
The Content Communications department is responsible for generating and shaping media coverage and driving buzz around Channel 4’s programmes, content, vision, services and talent. The department proactively publicises Channel 4\’s programmes and content across all newspapers, digital, TV and radio, magazines, trade publications, podcasts and with influencers – with a view to driving audiences and amplifying its brand and reputation. The department is responsible for communicating the effectiveness of Channel 4\’s delivery against its public service remit and protecting the reputation of the organisation, its individuals and programming. The Content Communications department handles all media requests for programme information, talent and executive interviews, clips and pictures.
JOB PURPOSE
The Publicist role is to develop, implement and manage creative, targeted, noisy publicity campaigns that generate conversations and drive audience viewing to Channel 4’s programmes and content as well as effectively communicating its unique remit and brand values.
This role will manage campaigns for a range of programmes, with particular focus on promoting unscripted content across our documentaries, factual entertainment, specialist factual and current affairs slates.
The Publicist will work as part of the wider Content Communications team overseen by the Director of Content Communications, and they will have the opportunity to work across multiple programming genres and with different members of the department.
KEY RESPONSIBILITIES
Reporting to Head of Communications, Unscripted (Documentaries, Factual Entertainment, Specialist Factual and Current Affairs), the Publicist will:
- Develop and implement stand out publicity strategies for key priority programmes across the slate and come up with innovative ideas for generating noise around key projects across all broadcast channels and streaming.
- Lead the proactive promotion of assigned programmes to all target media – print, broadcast, digital, podcasts and influencers.
- Develop a network of excellent working relationships with journalists and influencers across a range of media.
- Identify and manage issues arising out of Channel 4 projects, in conjunction with the Publicity Leads and Head of Communications – preparing Q&As, drafting lines against enquiry and fielding/answering calls.
- Write and create all press materials – including press releases, press information/billings, press packs and clips etc.
- Organise and manage press events, junkets, set visits and screenings.
- Provide written reports and critical evaluation of priority programme campaigns, presenting to stakeholders internally and externally as required.
- Work closely with picture publicity, marketing and social to deliver creative integrated PR campaigns.
- Develop excellent working relationships with Channel 4 commissioning teams, independent production companies, agents and personal publicists, acting as main point of contact on assigned programmes.
- Work with publicity assistants in the team to mentor and develop their PR skills and share best practice.
- Participate in out of hours duty press officer rota.
ESSENTIAL EXPERIENCE & SKILLS
Technical/Professional Skills
- A track record of developing and implementing proactive, creative and innovative consumer PR strategies and campaigns.
- A comprehensive understanding of PR and its place in the wider communications mix
- Experience of identifying, managing and mitigating contentious issues and crisis comms
- Proven flair for creative and effective writing
- Fluency in social media and a clear understanding of best practice in a PR context
- Knowledge of and some experience in incorporating digital and social/influencer innovation within press campaigns.
Relationship Management
- Experience of working with senior executives
- Experience of working closely with talent, managers and publicists.
- Outstanding communication skills and an ability to form and maintain positive working relationships with diverse stakeholders.
- An impressive network of contacts in the media and an interest in building and developing relationships with online influencers and digital media.
Managing Resources
- Evidence of an ability to manage a heavy workload, deal with multiple projects and to handle a busy environment with tight deadlines.
- Demonstrable experience of delivering creative PR campaigns with limited budget.
Autonomy/Judgement/Decision Making
- Proven ability of writing press lines and managing press enquiries to deadline.
- Ability to work with confidence and independence and as part of a close-knit team.
Complexity/Problem Solving
- Proven record of managing press, logistical and resource issues
- Proven record of managing conflicting priorities and demands
- Business Impact/Strategic Perspective
- Ability to think strategically under pressure
Content
- A passion for factual content.
- An interest in working for Channel 4 and an understanding of its core values and remit.
DESIRABLE EXPERIENCE
- Experience in a creative, content-led or news making sector – TV, film, the arts, sport, politics etc.
- Understanding of the TV and media industry.
- Ability to cut clips using editing software and optimise these for different social platforms.
Please note this role will require travel to other Channel 4 hubs if required.
Basic salary per annum starting from
Application questions to complete
Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.
- Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)
Seniority level
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Seniority level
Associate
Employment type
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Employment type
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Job function
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Job function
Public Relations
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Broadcast Media Production and Distribution
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Publicist employer: Channel 4
Contact Detail:
Channel 4 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Publicist
✨Tip Number 1
Network like a pro! Reach out to journalists and influencers in the media landscape, especially those who cover documentaries and factual entertainment. Building these relationships can give you an edge when it comes to promoting Channel 4's content.
✨Tip Number 2
Stay updated on current trends in PR and media. Follow industry news and engage with content related to Channel 4’s programming. This knowledge will help you craft relevant and innovative publicity strategies that resonate with audiences.
✨Tip Number 3
Showcase your creativity! Think of unique campaign ideas that could generate buzz for unscripted content. Prepare a few concepts to discuss during interviews, demonstrating your ability to think outside the box and drive audience engagement.
✨Tip Number 4
Familiarise yourself with Channel 4’s core values and recent programming. Understanding their brand ethos will not only help you align your strategies but also show your genuine interest in the role and the organisation during the application process.
We think you need these skills to ace Publicist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Publicist role at Channel 4. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for factual content and your understanding of Channel 4's core values. Use specific examples from your past experience to demonstrate your ability to develop and implement creative PR strategies.
Highlight Relevant Experience: In your CV and application answers, focus on your track record in public relations, especially in developing innovative campaigns. Mention any experience you have with unscripted content or working with media outlets.
Answer Application Questions Thoughtfully: When responding to the application questions, be concise but thorough. Clearly outline how you meet the essential experience and skills listed in the job description, using specific examples to illustrate your points.
How to prepare for a job interview at Channel 4
✨Know Your Content
Familiarise yourself with Channel 4's unscripted programming, especially the documentaries and factual entertainment shows. Be prepared to discuss specific programmes and how you would promote them, showcasing your passion for factual content.
✨Showcase Your PR Skills
Prepare examples of past PR campaigns you've developed and implemented. Highlight your creativity and ability to generate buzz, as well as any experience with crisis communications or managing contentious issues.
✨Build Relationships
Demonstrate your networking skills by discussing how you've built relationships with journalists and influencers in the past. Mention any impressive contacts you have and how you plan to leverage these connections for Channel 4.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and how you handle tight deadlines. Prepare to discuss how you would manage multiple projects simultaneously while maintaining high-quality work.
