At a Glance
- Tasks: Lead marketing tech and data initiatives, collaborating with various teams to enhance capabilities.
- Company: Join Channel 4, a dynamic media company at the forefront of innovation.
- Benefits: 12-month contract with competitive salary and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a fast-paced environment.
- Why this job: Make a real impact by shaping marketing strategies through cutting-edge technology and data.
- Qualifications: Experience in marketing technology, data governance, and stakeholder management required.
The predicted salary is between 60000 - 75000 € per year.
Department: Marketing, 4creative & Communications
Status: 12 month FTC
Location: London
Reporting to: Director, Media and Effectiveness
Responsible for: Marketing relationship with Technology and Data
Works with: Media & Effectiveness, Digital Marketing, Technology, Product & Growth, Strategy & Insights
Job Grade: M
JOB PURPOSE
The Marketing Data and Technology Lead is responsible for Marketing and Media’s relationship with the Technology and Data functions within Channel 4. They lead on development and adoption of new marketing technology capabilities, working closely with the media agency, digital platforms and the digital marketing team. They support the Director, Media & Effectiveness in all data governance and compliance matters relating to marketing activities.
KEY RESPONSIBILITIES
- Day to day responsibility for Marketing and Media’s relationship with Technology function
- Oversees all tech tooling utilised and supports teams with any escalated issues
- Review any new technology products and work with teams to develop business cases for adoption where appropriate
- MarTech Connectivity and Capabilities
- Owns tech and data relationship with media partners
- Partners with agency to develop new digital media targeting and attribution capabilities
- Works closely with Product inc SEO to ensure Marketing and Media are considered in platform development
- Advises Digital Marketing on best practice re: marketing technology utilisation
- Data Governance
- Lead contact for Marketing & Media with Channel 4 Data function
- Support the Director, Media & Effectiveness on Data usage and governance with Legal and Policy
- Work with Analytics, BI and media agency to create data-based solutions to support Marketing and Media teams – e.g. campaign dashboards
- Advises Marketing Effectiveness squad on attribution and measurement tooling
- Leads on Marketing and Media’s adoption of AI tools and represents at AI Steering Group
- Partners with 4Creative to develop creative tech solutions that can streamline asset production and unlock media efficiencies
- Actively seeks new advances in technology that can drive Channel 4 Marketing and Media strategy
CONNECTIONS
The Marketing Data and Technology Lead will report into the Director, Media & Effectiveness and has no direct reports. They will work closely with the Digital Marketing team, Head of Marketing for Streaming, Digital & Partnerships, Creative Innovation Director, Analytics team, media agency. Across the business, the role will interact regularly with senior stakeholders from the following areas outside of Media, Marketing and 4Creative: Technology; Legal; Sales; Strategy; Finance;
ESSENTIAL EXPERIENCE AND SKILLS
- Experience managing or significantly contributing to a Martech ecosystem.
- Understanding of programmatic advertising, DSPs, CAPI, paid social and search platforms and how data flows between ad tech and marketing systems.
- Hands on experience working with CDPs (mParticle / Mediarithmics), DAMs (Bynder) and data warehouses.
- Vendor management and the ability to evaluate and onboard new technology.
- Experience influencing senior stakeholders and shaping how data and technology capability is used across a marketing function.
- Able to build a roadmap, prioritise investment, and make a case for change.
- Ability to translate between business needs and technical requirements in both directions.
- Experience working across marketing, technology, product, and data teams — acting as a bridge between marketing stakeholders and technical functions.
- Confident and curious, with the ability to stay on top of a highly varied and broad workload whilst seeking out new opportunities to add value.
Marketing Tech and Data Lead employer: Channel 4
Channel 4 is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and creativity thrive. As a Marketing Tech and Data Lead, you will have the opportunity to collaborate with diverse teams, drive cutting-edge marketing technology initiatives, and influence strategic decisions that shape the future of media. With a strong focus on employee growth, a commitment to data governance, and a culture that encourages curiosity and collaboration, Channel 4 provides a rewarding platform for professionals looking to make a meaningful impact in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Tech and Data Lead
✨Network Like a Pro
Get out there and connect with people in the industry! Attend marketing tech events, webinars, or even local meetups. You never know who might have a lead on your dream job or can introduce you to someone at Channel 4.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've managed Martech ecosystems or improved data governance in past roles. This is your time to shine!
✨Tailor Your Approach
Make sure to tailor your conversations and networking efforts to highlight your experience with programmatic advertising and data flows. Show that you understand the unique challenges and opportunities in the marketing tech space.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Channel 4 team.
We think you need these skills to ace Marketing Tech and Data Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Tech and Data Lead. Highlight your experience with Martech ecosystems and any relevant tech tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing technology and how you can contribute to our team. Be sure to mention specific projects or experiences that relate to the job description.
Showcase Your Data Skills:Since this role involves a lot of data governance and analytics, make sure to highlight your experience in these areas. Talk about any tools you've used for data analysis and how you've influenced decision-making through data insights.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Channel 4
✨Know Your Martech Inside Out
Make sure you’re well-versed in the marketing technology ecosystem. Brush up on your knowledge of CDPs, DAMs, and how data flows between ad tech and marketing systems. Being able to discuss specific tools like mParticle or Bynder will show that you’re not just familiar with the jargon but can actually apply it.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've influenced senior stakeholders in previous roles. Think about times when you’ve shaped data and technology capabilities within a marketing function. This will demonstrate your ability to bridge the gap between technical requirements and business needs.
✨Be Ready to Discuss Data Governance
Since this role involves data governance, be prepared to talk about your experience with compliance matters. Familiarise yourself with legal and policy aspects related to data usage, and think of examples where you’ve successfully navigated these challenges in past roles.
✨Stay Curious About New Tech
Channel your inner tech enthusiast! Research the latest advances in marketing technology and be ready to discuss how they could benefit Channel 4’s marketing strategy. Showing that you actively seek out new opportunities will highlight your proactive approach and passion for the field.
