CRM Manager in Manchester

The Audience & Marketing function is designed to power creative and commercial impact for Channel 4, driving audience growth and engagement. The role of the Media & Effectiveness team is to shape and deliver our owned and paid media strategy, working closely with Marketing and our Media Agency to prioritise, execute and evaluate media activity across owned and paid channels., This role will own the development and execution of targeted, personalised and automated CRM campaigns promoting Channel 4 content and services, ensuring all activity is effective at driving engagement, retention, monetisation and acquisition KPIs while embodying the C4 brand tone of voice. They will be an expert in permission-based email marketing, customer engagement platforms and audience data, with a strong technical understanding of segmentation, dynamic personalisation, marketing automation, QA and deliverability. They will work closely with the wider Marketing and Media team to build targeted and effective CRM activity blending personalized recommendations with promotion of priority new content. They will manage the delivery of CRM campaign activity, ensuring robust processes, water-tight QA, accurate targeting and high-quality output. They will own performance reporting and the ongoing optimisation roadmap for email communications, using insight, testing and experimentation to improve effectiveness over time.,

CRM Manager

The CRM Manager is responsible for the strategy, planning, delivery and optimisation of email, push and in-app communications that form part of the marketing and audience activation plan to drive in-year growth for Channel 4. Channel 4 is here to create change through entertainment. This means creating change in the wider world through all of our activities: from TV, to streaming, social media and film - and our day-to-day roles at Channel 4. It's the impact that we have on the UK. It's why we exist. The Audience & Marketing function is designed to power creative and commercial impact for Channel 4, driving audience growth and engagement. The role of the Media & Effectiveness team is to shape and deliver our owned and paid media strategy, working closely with Marketing and our Media Agency to prioritise, execute and evaluate media activity across owned and paid channels. This role will own the development and execution of targeted, personalised and automated CRM campaigns promoting Channel 4 content and services, ensuring all activity is effective at driving engagement, retention, monetisation and acquisition KPIs while embodying the C4 brand tone of voice. They will be an expert in permission-based email marketing, customer engagement platforms and audience data, with a strong technical understanding of segmentation, dynamic personalisation, marketing automation, QA and deliverability. They will work closely with the wider Marketing and Media team to build targeted and effective CRM activity blending personalized recommendations with promotion of priority new content. They will manage the delivery of CRM campaign activity, ensuring robust processes, water-tight QA, accurate targeting and high-quality output. They will own performance reporting and the ongoing optimisation roadmap for email communications, using insight, testing and experimentation to improve effectiveness over time.

JOB PURPOSE

This role will own the development and execution of targeted, personalised and automated CRM campaigns promoting Channel 4 content and services, ensuring all activity is effective at driving engagement, retention, monetisation and acquisition KPIs while embodying the C4 brand tone of voice. They will be an expert in permission-based email marketing, customer engagement platforms and audience data, with a strong technical understanding of segmentation, dynamic personalisation, marketing automation, QA and deliverability. They will work closely with the wider Marketing and Media team to build targeted and effective CRM activity blending personalized recommendations with promotion of priority new content. They will manage the delivery of CRM campaign activity, ensuring robust processes, water-tight QA, accurate targeting and high-quality output. They will own performance reporting and the ongoing optimisation roadmap for email communications, using insight, testing and experimentation to improve effectiveness over time.

• Proven track record of managing an extensive email communications or CRM programme across a large-scale customer database
• Experience of developing an email communications strategy and supporting activity plans to operationalise the strategy across the customer lifecycle
• Previous experience of using customer engagement or CRM tools to build and deploy email campaigns, manage customer lifecycle activity and apply a sound understanding of deployment and QA processes
• Strong experience of automated email journeys, audience segmentation, dynamic personalisation and triggered communications
• Has run a multivariant testing roadmap previously, can plan test hypotheses, interpret results and communicate the impact of those clearly
• Strong knowledge of data protection, permission-based marketing and email best practice, including deliverability, accessibility and consent management
• Is obsessive about data and using it to provide compelling evidence of what email activity should be run and how it can be optimised to deliver against business and customer outcomes
• Able to create and present detailed performance reporting for email activity across engagement, retention, monetisation and acquisition KPIs
• Advanced Excel skills and/or data manipulation techniques, able to tell compelling stories using data
• Consistently displays excellent communication skills, with great attention to detail and strong copy judgement
• Naturally curious and enjoys exploring new ideas and possibilities
• Likes getting stuck into a problem and coming up with solutions
• Highly organised, self-motivated and able to manage a diverse workload
• Is passionate about the C4 remit and content.

DESIRABLE EXPERIENCE & SKILLS

• Experience of building and deploying email campaign activity through Braze
• Experience of email deliverability, dynamic content, lifecycle automation or advanced personalisation approaches
• Has worked in creative industries, able to think creatively as well as analytically.

Channel 4 is here to create change through entertainment. This means creating change in the wider world through all of our activities: from TV, to streaming, social media and film - and our day-to-day roles at Channel 4. It's the impact that we have on the UK. It's why we exist.

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1-2-1's available each quarter
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase.