At a Glance
- Tasks: Lead the strategy and optimisation of automated CRM journeys for Channel 4's Streaming product.
- Company: Join a dynamic team at Channel 4, driving innovation in digital streaming.
- Benefits: Competitive salary, travel opportunities, and a vibrant work culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact on viewer engagement while working with cutting-edge technology.
- Qualifications: Experience in CRM management, particularly with Braze, and a passion for data-driven decisions.
The predicted salary is between 34650 - 42350 £ per year.
Reports to: Audience Strategy & Planning Lead
Department: Streaming Product & Growth
Location: London or Leeds (this role requires travel between Leeds & London offices once per fortnight)
Job Grade: P1
DEPARTMENT DESCRIPTION
The Streaming department is responsible for the strategy, development, and operation of our digital streaming platform, delivering high-quality, on-demand content to audiences across multiple devices and markets. The team drives innovation in user experience, content delivery, and platform technology, ensuring our streaming service remains competitive and aligned with evolving consumer expectations. Working cross-functionally with Technology, Marketing, Content and Editorial, Commercial and Insights, the department is at the forefront of digital transformation enabling the business to reach new audiences and maximise engagement in a rapidly changing media landscape as part of our Fast Forward strategy.
JOB PURPOSE
The Lifecycle Automation Manager is responsible for the strategy, planning, delivery and optimisation of the automated CRM (Customer Relationship Management) journeys that support the lifecycle of Channel 4's Streaming product. Channels include email, push notifications and in app message across mobile, web and connected TV. Examples of lifecycle journeys include onboarding new viewers, behavioural prompts, Channel 4+ upsells and service messages. This activity supports our Streaming growth strategy to drive increased viewing and engagement from our viewer base. Working closely with the Audience Strategy & Planning Lead, and the Content Activation Manager they will actively manage the value that CRM activity brings to Channel 4 Streaming. They will be an expert in Braze and able to build and manage automated campaigns with different trigger points and personalisation. They will love getting stuck into campaign data and be an expert in CRM reporting, able to use data to identify opportunities for new automated campaigns and optimisation of existing activities. They will become an expert in personalised recommendations and our associated toolset to drive improved personalisation across CRM and the Streaming platform to ensure it delivers real business value.
KEY RESPONSIBILITIES
- Overall responsibility and ownership for the automated lifecycle strategy for Streaming and C4+ across CRM, including email, push notifications, in app messaging.
- Responsible for the delivery of the lifecycle comms via Braze; this includes copywriting, imagery briefs, canvas build, pre-deployment checks, QA process and deployment of campaigns.
- Leads the effort to deliver a more personalised and relevant experience through our recommendations engine within targeted campaigns, as well as personalised content discovery on the streaming product.
- Responsible for defining the reporting requirements for related activity and the impact it has on business performance and KPIs, as well as its ROI, regularly reporting back to the business on impact and effectiveness.
- Responsible for the ongoing optimisation of activities to ensure individual campaigns are performing successfully against defined KPIs, regularly sharing learnings with the Growth Squad and wider business.
- Works closely with the Channel 4+ team to support both acquisition and retention of the Channel 4+ audience, as a key member of the Channel 4+ squad.
- Works closely with the Marketing Data & Tech lead, who is the Product & relationship owner of our customer engagement platform (Braze), ensuring we are utilising its tooling effectively and constantly seeking to improve ways of working and drive efficiencies.
- Works closely with the Marketing Data & Tech Lead and Data Teams to build more advanced data sets which enable new capabilities to drive improved targeting and personalisation within Braze.
KEY STAKEHOLDERS
- Audience & Membership Growth Team
- Product Team
- Growth and C4+ Squads
- Data Enablement and Analytics Team
- Marketing Data & Tech lead
- Audience Activation Manager - Email
- Editorial Team
CAPABILITIES
- Strategic planning and delivery - Leads strategically, translating organisational goals into clear priorities, plans and measurable outcomes.
- Performance and commercial acumen - Demonstrates strong commercial awareness and accountability for delivering sustainable performance.
- Viewer and customer centric mindset - Places audiences, customers, and partners at the heart of decision making and solution design.
- Data led and analytical decision making - Uses data, insight, and evidence to drive decisions, evaluate impact and improve outcomes.
- Cross Functional collaboration and agile leadership - Leads collaboratively across boundaries, fostering agility, experimentation, and shared ownership.
- Market Awareness and innovation - Scans the external environment to anticipate change, identify opportunities and drive innovation.
BEHAVIOURS
- Growth mindset (Grow) - Seeks challenge with a curious mindset and a strong desire to learn, grow and continually improve.
- Accountability (Get stuff done) - Delivers results and takes responsibility for outcomes.
- Collaboration (Include) - Uses empathy and encourages co-creation and inclusive partnerships, to get to better outcomes.
- Transformation (Innovate) - Embraces and proactively drives change, with resilience and tenacity.
ESSENTIAL EXPERIENCE & SKILLS
- Proven track‑record of managing and delivering CRM across a large-scale customer database, ideally within the Braze toolset.
- Experience supporting the development and execution of a CRM strategy.
- Hands on experience of personalised/recommendations engines, understanding the data flows and how to drive improved effectiveness.
- Has worked within a digital media and/or subscription business and has a good understanding of the UK VOD market and competitor set.
- Is obsessive about data and using it to provide compelling evidence of what activity should be run and how it can be optimised to deliver against business and customer outcomes.
- A strong knowledge of data protection and permission-based marketing.
- Consistently displays excellent communications skills, with great attention to detail and is good at presenting information in a concise and engaging fashion.
- Proven experience of developing relationships with a wide variety of stakeholders, has a collaborative manner and can influence others across a variety of teams.
- Naturally curious and enjoys exploring new ideas and possibilities. Likes getting stuck into a problem and coming up with solutions.
- Highly organised, self‑motivated and able to manage a diverse workload.
- Is passionate about the C4 remit and content.
DESIRABLE EXPERIENCE & SKILLS
- Has worked in creative industries, able to think creatively as well as analytically.
Lifecycle Automation Manager (CRM) in London employer: Channel 4
Channel 4 is an excellent employer that fosters a dynamic and innovative work culture, where creativity and collaboration thrive. As a Web Analytics Implementation Specialist, you will have access to comprehensive employee growth opportunities, including training in the latest analytics tools and methodologies. Located in a vibrant city, the company offers unique advantages such as flexible working arrangements and a commitment to diversity and inclusion, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Automation Manager (CRM) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Channel 4 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Channel 4 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Channel 4 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Channel 4. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lifecycle Automation Manager (CRM) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Channel 4. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Channel 4:Show us that you’ve done your homework! In your application, briefly mention what you admire about Channel 4’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Channel 4
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Channel 4 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Channel 4, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
