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- Tasks: Lead the Commercial Marketing function, crafting compelling narratives and marketing tools for Channel 4 Sales.
- Company: Join Channel 4, a dynamic player in the media landscape with a creative culture.
- Benefits: Competitive salary, professional development, and opportunities to shape industry narratives.
- Why this job: Make a real impact in the ad industry while leading a talented marketing team.
- Qualifications: Senior experience in commercial marketing and a deep understanding of the UK ad market.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
The Commercial Marketing Leader is a pivotal leadership role within the Channel 4 Sales organisation. This role leads the Commercial Marketing function within Channel 4 Sales, shaping how Channel 4 Sales shows up in market, crafting the narrative, tools and experiences that inspire clients, agencies and industry partners. Sitting at the intersection of creativity, marketing strategy and commercial ambition, the role leads the development of a compelling sales story, elevates the presence of Channel 4 Sales across the ad industry and ensures teams are equipped with standout marketing and communication assets.
KEY RESPONSIBILITIES
- Sales Narrative and Positioning
- Own the overarching Channel 4 Sales narrative, articulating our distinctiveness, audiences, the power of Channel 4 content and breadth of advertising ecosystem.
- Shape and refine strategic messaging with Sales Leadership, ensuring alignment with business priorities and market dynamics.
- Champion consistent, compelling communication across all client and industry touchpoints.
- Content, Collateral and Story Telling
- Leads the development of best-in-class sales collateral including strategic decks, one-pagers, case studies and showreels and thought leadership content.
- Partner with Insights, Commercial Performance, Corporate Comms, Marketing and Design to ensure all materials are elevated, accurate and commercially sharp.
- Set the editorial direction, tone and content priorities for a premium, insight-rich monthly newsletter for external audiences.
- Digital Channels and Social Presence
- Own, manage and evolve the Channel 4 Sales website, ensuring design, US and content reflect our creativity, innovation and commercial proposition.
- Oversee (Commercial Marketing) Design and external partners to deliver site improvements, refreshed layouts and timely content updates.
- Lead the Channel 4 Sales social media strategy across LinkedIn and Instagram showcasing thought leadership, creativity, culture and commercial success.
- Manage and mentor the team member responsible for day-to-day social content creation and posting, collaborating closely with Corporate Communications to ensure alignment of all external messaging.
- Events, Industry Relationships and Awards
- Elevates Channel 4 Sales presence at key industry events, festivals and awards in partnership with the centralised Events & Engagement team and Corporate Comms.
- Set the annual commercial events strategy, identifying key moments that support marketing objectives, leading clear briefs for the central events team.
- Build and strengthen relationships with ad industry bodies, networks and organisations.
- Lead the development of the Commercial Awards strategy in close collaboration with Sales Leadership.
- Leadership, Operations and Team Management
- Lead and mentor a high performing commercial marketing team, fostering a culture of creativity, collaboration and growth.
- Oversee annual strategy, budget management, prioritisation and workflows to deliver impactful work efficiently and to an exceptional standard.
- Build strong, productive relationships across Sales, Marketing, 4Creative, Corporate Communications, Press and Commissioning and other internal partners.
ESSENTIAL EXPERIENCE & SKILLS
- Significant senior level experience in commercial marketing, media sales organisations or new business/business development.
- Deep understanding of the UK ad market, agency landscape and TV/AV ecosystem.
- Proven ability to craft strategic narratives and translate insight into high impact marketing tools and story-led content.
- Ability to lead strategic decisions that shape the reputation of Channel 4 Sales across the industry.
- Strong editorial judgement and the ability to deliver engaging content across multiple channels.
- Proven success launching major industry initiatives involving multiple internal and external stakeholders.
- Expert budget ownership with a track record of managing significant investment with rigour and transparency.
- Demonstrated ability to drive projects forward at pace, make informed decisions and secure stakeholder alignment.
- Experienced people leader with a track record of developing talent and managing day-to-day team performance.
- Strong industry relationships; PR experience a plus.
- Comfortable working at pace in a fast moving, ever-changing environment.
Commercial Marketing Leader in London employer: Channel 4
Contact Detail:
Channel 4 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Leader in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Commercial Marketing Leader role.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, make sure to highlight your unique approach to marketing strategies. Use examples from your past experiences to illustrate how you can elevate Channel 4 Sales.
✨Tip Number 3
Be prepared for interviews by researching Channel 4 Sales inside out. Understand their narrative and think about how you can contribute to their marketing goals. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on being part of the Channel 4 Sales team.
We think you need these skills to ace Commercial Marketing Leader in London
Some tips for your application 🫡
Craft Your Narrative: Just like the role itself, your application should tell a compelling story. Make sure to highlight your unique experiences and how they align with the Commercial Marketing Leader position. We want to see how you can shape narratives that resonate!
Showcase Your Creativity: This role is all about creativity and innovation, so don’t hold back! Use your application to demonstrate your creative flair—whether it’s through your writing style or the examples you choose to include. Let us see your personality shine through!
Be Strategic: Remember, this position requires a deep understanding of marketing strategy. In your application, clearly outline your strategic thinking and how you've successfully crafted marketing tools in the past. We love seeing candidates who can think big picture!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Channel 4 Sales!
How to prepare for a job interview at Channel 4
✨Know Your Narrative
Before the interview, make sure you can articulate the unique narrative of Channel 4 Sales. Understand their distinctiveness and how they fit into the broader advertising ecosystem. This will help you demonstrate your alignment with their vision and show that you’re ready to champion their story.
✨Showcase Your Creativity
Prepare examples of past marketing collateral you've developed, such as strategic decks or case studies. Be ready to discuss how you’ve used creativity to elevate a brand's presence in the market. This will highlight your ability to craft compelling content that resonates with clients and partners.
✨Understand the Industry Landscape
Brush up on your knowledge of the UK ad market and agency landscape. Being able to discuss current trends and challenges in the industry will show that you’re not just a candidate, but a thought leader who can navigate and influence the commercial marketing space.
✨Demonstrate Leadership Skills
Be prepared to talk about your experience in leading teams and managing projects. Share specific examples of how you've fostered a culture of collaboration and growth within your team. This will reassure them that you can lead the commercial marketing function effectively.
