Audience Activation Executive in London

This role builds and delivers engagement and retention campaigns and activity which form part of our audience activation plan to drive streaming and C4+ growth in year. This is a data‑led role focused on a continuous cycle of test, learn and optimising comms activities to ensure maximum business value. Comms channels include email, push, in‑app messages and app‑store activation. The role supports the shift to increased automation, advanced audience targeting and more effective personalisation across the audience activation plan. It involves building campaigns in Braze, creating detailed weekly performance reporting, and identifying opportunities for optimisation across short and medium term. The successful candidate will become an expert in audience cohorts and how comms activity drives engagement, retention and monetisation.

Key Responsibilities

• Produce weekly and monthly performance reporting against engagement, retention and monetisation KPIs.
• Build CRM comms within Braze, ensuring pre‑deployment checks are carried out in line with QA processes.
• Work closely with the Audience Growth Operations Manager to build complex automated comms workflows with dynamic personalisation, ensuring correct triggers and targeting of audience cohorts.
• Coordinate other retention and engagement comms outside Braze, including app‑store activations and Coming Soon workflows.
• Write copy and brief image requirements for activity, able to produce and brief multiple versions for MVT testing weekly.
• Be an expert in Braze and understand related tools such as the recommendations engine and audience management tool.
• Have detailed understanding of the audience activation strategy and priority audience segments to spot trends and opportunities in the data.
• Provide regular competitor reports to benchmark comms and identify new ideas and opportunities.

Key Stakeholders

• Audience Growth & Optimisation Team
• Channel 4+ Team
• Growth Squad
• Customer Engagement Platform supplier
• Analytics
• Performance Management

Capabilities

• Strategic planning and delivery – Leads strategically, translating organisational goals into clear priorities, plans and measurable outcomes.
• Performance and commercial acumen – Demonstrates strong commercial awareness and accountability for delivering sustainable performance.
• Viewer and customer centric mindset – Places audiences, customers, and partners at the heart of decision making and solution design.
• Data‑led and analytical decision making – Uses data, insight, and evidence to drive decisions, evaluate impact and improve outcomes.
• Cross‑functional collaboration and agile leadership – Leads collaboratively across boundaries, fostering agility, experimentation, and shared ownership.
• Market awareness and innovation – Scans the external environment to anticipate change, identify opportunities and drive innovation.

Behaviours

• Growth mindset (Grow) – Seeks challenge with a curious mindset and a strong desire to learn, grow and continually improve.
• Accountability (Get stuff done) – Delivers results and takes responsibility for outcomes.
• Collaboration (Include) – Uses empathy and encourages co‑creation and inclusive partnerships to reach better outcomes.
• Transformation (Innovate) – Embraces and proactively drives change, with resilience and tenacity.

Essential Experience & Skills

• Building and deploying CRM activity, ideally using Braze. Understands QA processes and the need for multiple pre‑deployment checks.
• Creating and presenting detailed weekly performance reports for retention, engagement and monetisation comms against KPIs.
• Has run multivariant testing plans, can map out hypotheses, interpret results and plan future test iterations.
• Has worked with audience segmentations and built a deep understanding of audiences through performance data and quantitative & qualitative research.
• Advanced Excel skills and/or data manipulation techniques, able to tell compelling stories using data.
• Good knowledge of data protection and permission‑based marketing.
• Consistently displays excellent communication skills, with great attention to detail.
• Natural curiosity and enjoys exploring new ideas and possibilities.
• Likes solving problems and developing solutions.
• Highly organised, self‑motivated and able to manage a diverse workload.
• Passionate about the C4 remit and content.

Desirable Experience & Skills

• Has worked in creative industries, able to think creatively as well as analytically.

Salary

£39,375.00 per annum (starting from basic salary).

Benefits

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Access to financial wellbeing resources
• Discounted gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase
• Hybrid Working – From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. Employees have flexibility to decide the rest of the week. All offices remain open five days a week.

Equal Opportunities

Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK. We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Disability Confident Scheme

Channel 4 is a member of the Business Disability Forum (BDF) and has maintained the highest level of the Department of Work and Pension's Disability Confident scheme – Level 3: Leader.

Care Leaver Friendly Employer

Channel 4 is a Care Leaver Friendly Employer, supporting a community of young people/adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role.

Workplace Adjustments

We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long‑term condition and require any adjustments or additional support, please let us know.