Web Analytics Implementation Analyst in Leeds

Reports to: Data Enablement Manager

Location: Leeds / Manchester

Grade: P1

DEPARTMENT DESCRIPTION

Audience Insight are trusted thought-leaders bringing expert strategy, policy, market & audience insight - challenging and advising the business to drive delivery of Channel 4’s strategy and remit. The purpose of the new centralised Audience Insights (Subfunction) is to be independent thought leaders at the heart of Channel 4’s creative and commercial decision-making, bringing a single source of truth and big picture perspective, challenging and advising the business to ensure profitable business growth through the use of data.

Within the new centralised operating Insights model (where all audience and market insight in C4 is centralised into the Audience Insight team), each C‑Suite Leader (CEO, Chief Content Officer, Chief Operating Officer, Chief Revenue Officer, Chief Marketing Officer and the Exec Committee as a body) and their Senior Leaders have a dedicated Insight Business Partner (BP) who prioritises and agrees their Insight requirements, aligned to the strategic C4 pillars. BP Analysts directly source available analysis and where additional, bespoke research or specialised analysis is required, the BP will commission this from the relevant Specialist Lead, managing jointly the presentation back of recommendations to the C‑Suite Leader.

JOB PURPOSE

The Web Analytics Implementation Analyst ensures Channel 4’s digital products (web, mobile apps, games consoles and TV/set‑top box experiences) are accurately and consistently instrumented so that behaviours can be measured and understood. The role translates business and product questions into clear tracking specifications, supports high‑quality implementation across platforms, and maintains the documentation and quality assurance needed for trustworthy reporting.

Working with Product, Technology, agencies and Audience Insight specialists, the post holder owns tracking standards, change control, QA and supporting materials for Adobe Analytics and related BI usage, ensuring telemetry aligns with the governed reporting catalogue, KPI definitions and the way reports and models are produced and promoted across environments (Dev → Test → Prod). The role provides subject‑matter stewardship of the tracking solution roadmap across Channel 4’s digital estate, ensuring standards evolve with product needs and are communicated through versioned specifications and release notes.

KEY RESPONSIBILITIES

• Translate prioritised business requirements into technical tracking specifications and data‑layer contracts based on Channel 4 standards and industry good practice, maintaining versioned specifications and change logs.
• Work alongside development teams and agencies to support implementation of Adobe Analytics across websites, mobile applications (iOS/Android), consoles, television set‑top boxes and others.
• Coordinate third‑party and agency teams, where required, to ensure tracking solutions meet governed reporting requirements and agreed quality standards.
• Provide oversight of testing and quality assurance for tracking implementations, including network/payload checks and source‑to‑report validation.
• Own the change log, release note process for analytics tracking across environments (Dev → Test → Prod), ensuring traceability from specification to deployment and reporting impact.
• Creating and managing robust technical documentation, providing clear end to end process, change and support logs.
• Develop reporting to provide insights and help answer business‑critical questions using Channel 4’s tools and governed datasets.
• Report delivery progress clearly and operate within agreed project practices, documentation discipline and release/change management (IE, release notes).
• Provide concise delivery updates (weekly, or as agreed) covering scope, risks, decisions and change impacts.
• Collaborate with Report Developers and Power BI model developers to reflect tracking changes in measures, definitions and certified datasets, maintaining KPI consistency and reuse of governed models.
• Work closely with Technology BI and Data Engineering on data readiness, refresh reliability and smooth promotion across environments (Dev → Test → Production).
• Share knowledge and support colleagues through guides, show‑and‑tells and day‑to‑day collaboration to raise consistency and quality.

KEY RELATIONSHIPS & STAKEHOLDERS

• Insight Business Partners and sponsored stakeholder groups
• Technology BI & Data Engineering; Product, App/Web and QA/Test teams; agency partners
• Data Governance / Accessibility leads (standards, assurance)

ESSENTIAL SKILLS & EXPERIENCE

• Demonstrable experience implementing and administering web/app tracking tools such as Adobe Analytics, mParticle, or similar.
• Experience of the full project life‑cycle (analysis, design, build, test, deployment) and working to tight deadlines with multiple priorities.
• Experience specifying tracking across multiple platforms (web, iOS, Android, set‑top boxes, Smart TV, PlayStation, Xbox).
• Ability to work closely with third‑party technical agencies to ensure tracking meets reporting needs.
• Diligence and attention to detail; experience using advanced Adobe Analytics features (e.g., processing rules, segmentation).
• Evidence of documentation discipline and release/change management (e.g., change logs, release notes).
• Clear collaboration with Technology BI, Data Engineering and reporting teams to align inputs, models and definitions.

DESIRABLE

• Ability to write SQL for validation and reconciliation.
• Experience with Business Intelligence tools such as Business Objects and Oracle relational databases.
• Familiarity with Big Data technologies and infrastructure such as Hadoop, Hive and Amazon Web Services.
• Familiarity with other tracking technologies such as MVT products, survey tools or session tracking tools.
• Awareness of CMS tools and programming languages.
• Knowledge of additional Adobe Marketing Cloud products.