Assistant Social Media Manager in Leeds

Vacancy No

VN2631

Location City

Multiple (Non-London)

Location Country

United Kingdom

Job Description

Job Title: Assistant Social Media Manager (4 month FTC)
Reports to: Senior Content Strategist
Department: 4Studio
Location: Leeds or Manchester
Job Grade: P2

DEPARTMENT DESCRIPTION

4Studio is the driving force behind C4\’s digital acceleration strategy, with the objective to create, adapt and distribute brilliant content across our social and digital channels, building engaged audiences that deliver digital views at scale.

JOB PURPOSE

Channel 4 is a world class entertainment brand. The Social team within 4Studio is responsible for further building our world class social media presence.
We are looking for an enthusiastic Assistant Social Media Manager to work alongside the Social Media Manager publishing our content to different accounts within our portfolio, across different platforms, including but not limited to YouTube, Facebook, Snapchat, Instagram, TikTok, Threads and X. The role will also support building and engaging loyal communities, and interacting with our audiences in line with legal and compliance guidelines and brand Tone of Voice.
The Assistant Social Media Manager will create and update publishing calendars to syndicate a wide array of content across multiple social accounts, script social copy which adheres to the Tone of Voice for the accounts, as well as ensuring all content is optimised fully to reach the right audiences, with the right thumbnails, metadata and keywords to ensure distribution is maximised. In addition they will liaise with internal and external stakeholders to report on performance.

They will work closely with Strategists, Producer-Editors and Analysts to ensure we\’re publishing the right kind of content that will captivate and engage audiences across the different platforms. You may also work with the Digital Commissioning team, providing feedback and guidance to make sure our social-first series are powered by insight and experience.

You\’ll know exactly how to talk to an audience, encouraging engagement and jumping on trends and zeitgeisty topics in order to ensure Channel 4 is at the cutting edge of all things social. You\’ll be able to analyse audience response and performance to help inform publishing strategies, ensuring our content reaches the widest possible audience.

Familiarity with the social media landscape, such as what our competitors are doing and what innovative, new, and trending content is being shared in the social space is essential. You\’ll be shaping what, when and how we publish to our accounts, and supporting our platform strategies.

KEY RESPONSIBILITIES

Putting It Out There

• You will be required to publish and schedule content across a variety of different social accounts across platforms. This will include optimised metadata, copy, thumbnails and channel management across accounts, as well as occasionally producing or designing assets in a speedy, reactive way that will land well with the desired audience.
• You will need to be able to understand the different brand purposes, tones and behaviours across the Channel 4 portfolio, including the different shows.
• Working with your Social Media Manager and a Strategist you will determine the most effective interaction with 3rd Party Channel 4 branded