Insight Analyst, Product & Social

Join to apply for the Insight Analyst, Product & Social role at Channel 4.

Job Details

• Job Title: Insight Analyst, Product & Social
• Reports to: Analytics Manager, Digital
• Department: Strategy, Policy & Insights
• Location: Leeds or Manchester
• Job Grade: P2

Department Description

The Strategy, Policy & Insight (Function) are trusted thought‑leaders bringing expert strategy, policy, market & audience insight – challenging and advising the business to drive delivery of Channel 4’s strategy and remit. The new centralised Audience Insights (Subfunction) purpose is to be independent thought leaders at the heart of Channel 4’s creative and commercial decision‑making, bringing a single source of truth and big‑picture perspective, challenging and advising the business to ensure profitable business growth through the use of data. Within the new centralised operating model, specialists across Analytics, Research, Reporting and Data Enablement have come together from teams across the business to become centres of excellence in their respective disciplines. Working alongside Business Partners, these teams will translate data into actionable insights, managing jointly the presentation back of recommendations to the C–Suite or Senior Leader.

Job Purpose

Working under the direction of Analytics Manager, Digital, this role prepares high‑value analysis based on product, subscription and streaming data. The analysis will inform a range of stakeholders to enable them to make profitable decisions for Channel 4. While this role will have a specialism in Product, Subscription and Distribution datasets, it will collaborate across all areas of the business to ensure any work completed can have a cross‑pillar impact.

Key Responsibilities

• Under the direction of the Analytics Manager, undertake hands‑on analysis of our digital products, acting as the voice of the user to identify pain points, working with the Analytics Manager to call out failure of C4 to meet the required growth targets and bringing insight that drives Senior Leader decisions to unblock barriers.
• Gain a good understanding of the digital product data we collect, and work with the Analytics Manager to advise on the data collection requirements for new product features as they come onto our roadmap, assisting in the building of measurement frameworks and tracking audits to ensure we make the most of our product data.
• Ensure data and insights are accurate and reliable across all outputs in your work, escalating any data quality concerns appropriately.
• Work with the analytics and business partner teams to craft narratives and stories from data, utilising effective visual, analytical and textual storytelling to communicate compelling insights.
• Contribute to the generation of innovative solutions to complex analytical problems, working with and learning from the Analytics Manager.
• Work as part of the broader team to contribute ideas, options & solutions to evolve the analytics team’s impact.
• Together with the Business Partner & Reporting Team, advocate for the self‑service capability (building the proof of concept for the Reporting team to automate for wider C4 self‑serve access) to reduce repetitive analysis, cost and improve stakeholder real‑time access.

Key Relationships / Stakeholders

• Analytics Manager, Digital for direction and escalation
• Senior Insight Manager, Social & Product for executive level escalation as required.
• No direct financial accountability.
• Collaboration with Insight Business Partners, Reporting, Research & Data Science teams to ensure a range of methodologies are considered when generating insight.
• Collaboration with a range of business stakeholders, including Product Leadership Team, Product Managers, Growth Team and Distribution & Partnerships.

Essential Skills And Experience

• Technical skills: Experience using Adobe Analytics (or another Digital Analytics tool); some experience of using SQL; Python/R or other statistical programming language experience preferred.
• Background in Product or Subscriber analytics preferred, with experience in Streaming, Broadcasting or Media a plus.
• Storytelling: Experience of translating complex data sets into clear and actionable narratives, communicating opportunities and challenges to stakeholders.
• Collaboration: Ability to proactively be collaborative within the Insight function and across the business to drive the best possible outcome.
• Experience engaging with stakeholders when presenting back on findings – specifically personal confidence, capability to challenge, debate, advise and recommend solutions.
• Prioritisation: Comfortable managing own workload and collaborating with your manager to communicate and manage expectations with stakeholders.

Competences

• Advancing Analytics Capability
• Managing Data & Information
• Harnessing Insights & Learning

Salary

Basic salary per annum starting from £39,375.00

Application Questions to Complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.

• Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words).

Benefits

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1‑2‑1’s available each quarter
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase

Hybrid Working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. Having everyone in the office three days a week gives us more opportunity to build our high‑performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

22 Jan 2026

Equal Opportunities

Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK. We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Disability Confident Scheme

Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension\’s Disability Confident scheme – Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long‑term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website. For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Care Leaver Friendly Employer

Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under‑served and under‑represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form. For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Workplace Adjustments

We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long‑term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e‑mail recruitment@channel4.co.uk

Referral Bonus

Referrals increase your chances of interviewing at Channel 4 by 2x