Job Title: Digital Marketing Executive, CTV
Department: Marketing
Reporting to: Digital Marketing Lead
Status: Permanent
Job Grade: P3
DEPARTMENT DESCRIPTION
Marketing exists to look after the health of the Channel 4 brand and to sharpen what it stands for, so that it’s meaningful and distinctive to our viewers. We create the marketing and brand campaigns — from brand moments to always-on performance and subscription/membership activity — that get people talking, watching and joining Channel 4, driving fame, consideration and growth across every platform.
JOB PURPOSE
You’ll support the delivery of Channel 4’s digital marketing strategy with a focus on CTV. helping bring brilliant campaigns to life across our library of new and archive shows as well as supporting Channel 4+ — playing your part in helping Channel 4’s FastForward strategy to drive streaming views and diversify revenue.
KEY RESPONSIBILITIES
CTV Specific Duties:
- Monthly delivery of CTV always-on campaign assets via 4C in collaboration with Discover team.
- Support reporting and optimisation of CTV activity towards streaming goals, using platform and internal data/channel knowledge.
- Support editorial teams on video promo delivery and Freely deliverables.
- Support and setup of CTV tests including new platforms, audience, and creative tests. As briefed by digital and wider teams.
- Support the Digital Marketing Lead in our direct relationships with key partners including Amazon, Samsung, and LG to troubleshoot ad operations and secure value and testing opportunities.
Digital Marketing Team Support:
- Support on overall reporting/launch checks and sharing of discover conversion performance.
- Support Digital Marketing Manager on media planning and performance creative optimisations and projects.
- Work on range campaigns and trails, bringing great campaigns to life.
- Support on innovative new martech and partner testing opportunities
ESSENTIAL EXPERIENCE & SKILLS
- 1+ years digital marketing experience for an in-house entertainment brand or relevant media agency role.
- Good analytical skills, comfortable with media plans and regular reporting
- Experience working on always-on performance led digital campaigns.
- Shows initiative and is resourceful in finding solutions.
- Able to think creatively.
- Ability to manage multiple tasks and prioritise workload.
- Confidence to contribute and share opinions.
- Passion and enthusiasm for entertainment.
- Natural collaborator, able to build strong working relationships.
- Adaptable and flexible during changing situations.
- Good project and time management skills.
DESIRABLE EXPERIENCE & SKILLS
- Experience in broadcasting or streaming.
Digital Marketing Executive, CTV employer: Channel 4
Channel 4 is an excellent employer that fosters a dynamic and innovative work culture, where creativity and collaboration thrive. As a Web Analytics Implementation Specialist, you will have access to comprehensive employee growth opportunities, including training in the latest analytics tools and methodologies. Located in a vibrant city, the company offers unique advantages such as flexible working arrangements and a commitment to diversity and inclusion, making it a rewarding place to build your career.
