Channel 4 is seeking a Lifecycle Automation Manager (CRM) to own the automated customer journeys across email, push and in-app messaging for its Streaming product. You will design, build and optimise campaigns within Braze, collaborating with Audience Strategy, Content Activation and Data teams to drive higher engagement and conversions.
The role requires strong data literacy, a track record of CRM delivery at scale, and the ability to translate business goals into measurable lifecycle programs.
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CRM Lifecycle Lead: Personalisation & Growth (Streaming) employer: Channel 4
Channel 4 is an excellent employer that fosters a dynamic and innovative work culture, where creativity and collaboration thrive. As a Web Analytics Implementation Specialist, you will have access to comprehensive employee growth opportunities, including training in the latest analytics tools and methodologies. Located in a vibrant city, the company offers unique advantages such as flexible working arrangements and a commitment to diversity and inclusion, making it a rewarding place to build your career.
