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- Tasks: Analyse audience data and optimise programmatic campaigns for Channel 4.
- Company: Channel 4 is a leading UK broadcaster known for innovative content and diverse representation.
- Benefits: Enjoy hybrid working, private medical insurance, gym discounts, and more perks!
- Why this job: Join a dynamic team driving digital media strategies in a fast-paced environment.
- Qualifications: Proficiency in data analysis, experience in ad sales, and strong communication skills required.
- Other info: Flexible working pattern with three office days per week to foster collaboration.
The predicted salary is between 26000 - 40000 £ per year.
Join to apply for the Audience and Programmatic Analyst role at Channel 4
Join to apply for the Audience and Programmatic Analyst role at Channel 4
Job Description
Job Description
Job Title: Audience and Programmatic Analyst Reports to: Audience Manager Department: Sales Operations (Commercial) Location: London / Manchester / Leeds / Bristol / Glasgow Employment: Permanent Grade: P2 Department Description
The Sales Operations team is responsible for the creation and delivery of maximising revenue across all delivery methods of viewing within the 4Sales portfolio across linear, VoD and Social. The team is required to deliver exceptional levels of service to Sales and customers, manages deal delivery and creates value through innovative systems, working practices and new trading opportunities. The department works with several external vendors and key stakeholders across the business to develop roadmaps, ensure smooth operations and troubleshoot issues. They also provide answers to content, data, forecasting and operational questions. Job Purpose
We are looking for a data-driven, strategic and curious Audience and Programmatic Analyst to join our growing digital offering at C4. The role involves developing data-backed audience strategies that drive performance and efficiency across our digital media ecosystem. The analyst will push forward our attribution solution and seek optimisation strategies for our programmatic solutions. They will work with our established audience tools such as our CDP, Data Clean Room and attribution solution, but also help to onboard new technologies and data tools to further enhance the audience product. The analyst will drive traction within the Sales Teams and across C4 by looking at patterns and delivering actionable audience insight. They will be analysing performance data direct from the C4 Ad Server to understand DSP behaviour around PMP deals and drive efficiency and recommendations for a floor price that should fluctuate based on demand. They will also provide a support role in managing the day-to-day PMP campaigns for agencies and trading desks. There is a significant external facing element to the role that requires close collaboration with our trading partners, DSPs and data solution vendors. The role requires a person with proven technical ability and the ability to demonstrate the value of audience and programmatic campaigns to agencies. It is also essential to have an aptitude for problem solving. Key Responsibilities
- Build and manage audience segments using any combination of first, second- and third-party data.
- Provide strategic thinking on audience design and targeting logic.
- Work closely with the Audience Manager to build out effective workflows in relation to audience targeted campaigns and troubleshoot issues.
- Develop audience strategies for both direct and programmatic campaigns to evaluate performance and provide recommendations for improvement.
- Enhance and develop our Attribution solution to best in class.
- Analyse performance data from the ad server to identify insight and opportunities.
- Maintain and grow strong relationships with Data and Programmatic partners.
- Optimise and drive efficiency gains through the workflow and campaign set up processes.
- Ensure yield maximisation and operational ad delivery efficiency.
- Build excellent relationships with the Direct Sales and Operations teams.
- Be flexible and passionate about getting the job done and the demands of a changing media landscape.
JOB FACTORS
Technical & Professional Skills
- Understanding of audience segmentation across Digital landscape.
- Good knowledge of the programmatic landscape and the roles of the major tech players.
- Ability to collect, analyse and interpret data to make informed decisions about audience taxonomy, PMP pricing and the delivery of campaigns across our digital products.
- Understanding of working with external and internal support teams to manage solutions through various teams and levels to resolution.
- Strong communication and interpersonal skills to communicate effectively with both technical and non-technical audiences.
Autonomy/Judgment/Decision Making
- Ability to work with little supervision within guidelines.
- Plan and prioritise time effectively to meet all goals and deadlines.
- Manage the demands of the technology roadmap and balance with agency expectations.
- Communicate messages to market appropriately.
Relationship Management
- Comfortable leading cross-functional projects with multiple stakeholders and shifting priorities.
- Able to develop effective external and internal relationships.
- Develops and maintains effective relationships with agencies.
- Ability to uses mediation skills when required.
Complexity/Problem Solving
- Resolves day-to-day technical issues with partners.
- Monitors campaigns for accuracy of delivery, ensures that inventory is optimised with minimal wastage.
- Time management – able to juggle and prioritise tasks according to strict deadlines.
Business Impact/Strategic Perspective
- Understands the strategic aims of the department and how they relate to this role.
- Strong storytelling and presentation skills and able to influence non-technical stakeholders.
ESSENTIAL EXPERIENCE & SKILLS
- Highly proficient in spreadsheet analysis and articulating key information to the sales team.
- Experience with data platforms and the programmatic ecosystem.
- Ability to liaise on technical, operational and sales driven agendas with stakeholders.
- Experience working with decisions makers at a range of levels and in different disciplines.
- Proven experience in Ad Sales / Ad Technology.
- Experience of multi-screened ad delivery.
- Advanced MS Excel and PowerPoint.
- High levels of attention to detail, particularly with numerical data.
- Proven account management experience.
- Ability to negotiate effectively with clients.
Basic salary per annum starting from £32,375.00 Application questions to complete
Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.
- Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)
Benefits There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;
- Private medical insurance
- Free Virtual GP access for employees
- Free Female Health hormone test each year
- Free Tastecard membership
- Financial guidance 1-2-1’s available each quarter
- Discounted Gym memberships
- Pension
- Life Assurance
- Income Protection
- Holiday Purchase
Hybrid working From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week. Applications Close Date 10 Jul 2025 Equal Opportunities Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK. We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation. Disability Confident Scheme
Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme – Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website. For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only s
Audience and Programmatic Analyst (London) employer: Channel 4
Contact Detail:
Channel 4 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience and Programmatic Analyst (London)
✨Tip Number 1
Familiarise yourself with the latest trends in audience segmentation and programmatic advertising. Understanding how different data sources can be combined to create effective audience strategies will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the digital media and programmatic landscape. Attend industry events or webinars where you can meet potential colleagues or stakeholders, as building relationships can often lead to job opportunities.
✨Tip Number 3
Brush up on your analytical skills, particularly with spreadsheet tools like Excel. Being able to demonstrate your ability to analyse and interpret data effectively will be crucial in showcasing your fit for the role.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed audience campaigns or optimised programmatic solutions in the past. Real-world examples will help illustrate your experience and problem-solving abilities to the interviewers.
We think you need these skills to ace Audience and Programmatic Analyst (London)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills. Tailor your application to highlight how your experience aligns with the specific needs of the Audience and Programmatic Analyst position.
Highlight Relevant Experience: In your application, focus on your experience with data analysis, audience segmentation, and programmatic advertising. Use specific examples to demonstrate your proficiency in these areas, as they are crucial for this role.
Address Application Questions: Make sure to complete the additional application questions by uploading a Word or PDF attachment. Clearly outline how you meet the essential experience and skills listed in the job description, keeping your response concise and within the 500-word limit.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects attention to detail, which is vital for the analytical nature of the role.
How to prepare for a job interview at Channel 4
✨Know Your Data
As an Audience and Programmatic Analyst, you'll be working with a lot of data. Make sure you understand the key metrics and tools mentioned in the job description, such as audience segmentation, attribution solutions, and performance data analysis. Be prepared to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Technical Skills
Highlight your proficiency in spreadsheet analysis and any experience you have with data platforms and the programmatic ecosystem. Be ready to provide examples of how you've successfully managed campaigns or resolved technical issues in the past, as this will demonstrate your capability to handle the responsibilities of the role.
✨Communicate Effectively
Strong communication skills are essential for this role, especially when liaising with both technical and non-technical stakeholders. Practice explaining complex concepts in simple terms, and think of examples where you've successfully communicated insights or strategies to different audiences.
✨Prepare for Problem-Solving Scenarios
Expect to face questions that assess your problem-solving abilities. Think of specific challenges you've encountered in previous roles, particularly related to audience targeting or campaign optimisation, and be ready to discuss how you approached these issues and what the outcomes were.
