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For Companies At a Glance
- Tasks: Join us as an Audience and Programmatic Analyst, driving data-backed audience strategies.
- Company: Be part of Channel 4, a leading broadcaster known for innovation and creativity.
- Benefits: Enjoy flexible working options and a vibrant company culture with great perks.
- Why this job: This role offers a chance to impact digital media while collaborating with top industry partners.
- Qualifications: Proficiency in data analysis, understanding of programmatic advertising, and strong communication skills required.
- Other info: Work from various locations including London, Manchester, Leeds, Bristol, or Glasgow.
The predicted salary is between 28800 - 43200 £ per year.
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Job Title: Audience and Programmatic Analyst
Reports to: Audience Manager
Location: London / Manchester / Leeds / Bristol / Glasgow
Employment: Permanent
Grade: P2
DEPARTMENT DESCRIPTION
The Sales Operations team is responsible for the creation and delivery of maximising revenue across all delivery methods of viewing within the 4Sales portfolio across linear, VoD and Social.
The team is required to deliver exceptional levels of service to Sales and customers, manages deal delivery and creates value through innovative systems, working practices and new trading opportunities.
The department works with several external vendors and key stakeholders across the business to develop roadmaps, ensure smooth operations and troubleshoot issues. They also provide answers to content, data, forecasting and operational questions.
JOB PURPOSE
We are looking for a data-driven, strategic and curious Audience and Programmatic Analyst to join our growing digital offering at C4. The role involves developing data-backed audience strategies that drive performance and efficiency across our digital media ecosystem. The analyst will push forward our attribution solution and seek optimisation strategies for our programmatic solutions.
They will work with our established audience tools such as our CDP, Data Clean Room and attribution solution, but also help to onboard new technologies and data tools to further enhance the audience product. The analyst will drive traction within the Sales Teams and across C4 by looking at patterns and delivering actionable audience insight.
They will be analysing performance data direct from the C4 Ad Server to understand DSP behaviour around PMP deals and drive efficiency and recommendations for a floor price that should fluctuate based on demand. They will also provide a support role in managing the day-to-day PMP campaigns for agencies and trading desks.
There is a significant external facing element to the role that requires close collaboration with our trading partners, DSPs and data solution vendors.
The role requires a person with proven technical ability and the ability to demonstrate the value of audience and programmatic campaigns to agencies. It is also essential to have an aptitude for problem solving.
KEY RESPONSIBILITIES
- Build and manage audience segments using any combination of first, second- and third-party data.
- Provide strategic thinking on audience design and targeting logic.
- Work closely with the Audience Manager to build out effective workflows in relation to audience targeted campaigns and troubleshoot issues.
- Develop audience strategies for both direct and programmatic campaigns to evaluate performance and provide recommendations for improvement.
- Enhance and develop our Attribution solution to best in class.
- Analyse performance data from the ad server to identify insight and opportunities.
- Maintain and grow strong relationships with Data and Programmatic partners.
- Optimise and drive efficiency gains through the workflow and campaign set up processes.
- Ensure yield maximisation and operational ad delivery efficiency.
- Build excellent relationships with the Direct Sales and Operations teams.
- Be flexible and passionate about getting the job done and the demands of a changing media landscape.
JOB FACTORS
Technical & Professional Skills
- Understanding of audience segmentation across Digital landscape.
- Good knowledge of the programmatic landscape and the roles of the major tech players.
- Ability to collect, analyse and interpret data to make informed decisions about audience taxonomy, PMP pricing and the delivery of campaigns across our digital products.
- Understanding of working with external and internal support teams to manage solutions through various teams and levels to resolution.
- Strong communication and interpersonal skills to communicate effectively with both technical and non-technical audiences.
Autonomy/Judgment/Decision Making
- Ability to work with little supervision within guidelines.
- Plan and prioritise time effectively to meet all goals and deadlines.
- Manage the demands of the technology roadmap and balance with agency expectations.
- Communicate messages to market appropriately.
Relationship Management
- Comfortable leading cross-functional projects with multiple stakeholders and shifting priorities.
- Able to develop effective external and internal relationships.
- Develops and maintains effective relationships with agencies.
- Ability to uses mediation skills when required.
Complexity/Problem Solving
- Resolves day-to-day technical issues with partners.
- Monitors campaigns for accuracy of delivery, ensures that inventory is optimised with minimal wastage.
- Time management – able to juggle and prioritise tasks according to strict deadlines.
Business Impact/Strategic Perspective
- Understands the strategic aims of the department and how they relate to this role.
- Strong storytelling and presentation skills and able to influence non-technical stakeholders.
ESSENTIAL EXPERIENCE & SKILLS
- Highly proficient in spreadsheet analysis and articulating key information to the sales team.
- Experience with data platforms and the programmatic ecosystem.
- Ability to liaise on technical, operational and sales driven agendas with stakeholders.
- Experience working with decisions makers at a range of levels and in different disciplines.
- Proven experience in Ad Sales / Ad Technology.
- Experience of multi-screened ad delivery.
- Advanced MS Excel and PowerPoint.
- High levels of attention to detail, particularly with numerical data.
- Ability to negotiate effectively with clients.
Basic salary per annum starting from
Applications Close Date
10 Jul 2025
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales and Analyst
-
Industries
Broadcast Media Production and Distribution
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Audience and Programmatic Analyst employer: Channel 4
Contact Detail:
Channel 4 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience and Programmatic Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in audience segmentation and programmatic advertising. Understanding how different data sources interact will give you an edge in discussions with potential employers.
✨Tip Number 2
Network with professionals in the digital media space, especially those working with DSPs and data solution vendors. Building these relationships can provide insights into the role and may lead to referrals.
✨Tip Number 3
Stay updated on the tools and technologies used in audience analytics and programmatic solutions. Being able to discuss your experience or knowledge of specific platforms can set you apart during interviews.
✨Tip Number 4
Prepare to demonstrate your analytical skills by discussing past projects where you've successfully used data to drive decisions. Be ready to share specific examples that highlight your problem-solving abilities.
We think you need these skills to ace Audience and Programmatic Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in audience segmentation and programmatic advertising. Use specific examples that demonstrate your analytical skills and familiarity with data platforms.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities outlined in the job description, particularly your experience with data analysis and campaign optimisation.
Showcase Technical Skills: Emphasise your proficiency in spreadsheet analysis and any experience you have with ad technology. Mention specific tools or platforms you've worked with that are relevant to the role.
Highlight Problem-Solving Abilities: Provide examples of how you've successfully resolved technical issues or optimised campaigns in previous roles. This will demonstrate your ability to handle the complexities of the position.
How to prepare for a job interview at Channel 4
✨Showcase Your Data Skills
As an Audience and Programmatic Analyst, you'll need to demonstrate your proficiency in data analysis. Be prepared to discuss specific tools and techniques you've used in the past, especially with spreadsheets and data platforms. Highlight any experience you have with audience segmentation and how it has driven campaign success.
✨Understand the Programmatic Landscape
Familiarise yourself with the programmatic ecosystem and the roles of major tech players. During the interview, be ready to discuss how you would approach optimising programmatic campaigns and managing relationships with DSPs and data vendors. This knowledge will show that you're not just a data analyst but also a strategic thinker.
✨Demonstrate Problem-Solving Abilities
The role requires a knack for problem-solving, so prepare examples of how you've tackled technical issues or optimised workflows in previous positions. Discuss specific challenges you've faced and the steps you took to resolve them, as this will illustrate your ability to handle the complexities of the role.
✨Build Relationships
Relationship management is key in this position. Be ready to talk about how you've successfully collaborated with cross-functional teams or external partners in the past. Emphasise your communication skills and how you've maintained effective relationships, as this will be crucial for driving traction within sales teams and with trading partners.
