Audience Activation Lead (CRM & SEO)

The Streaming department is responsible for the strategy, development, and operation of our digital streaming platform, delivering high‑quality, on‑demand content to audiences across multiple devices and markets. The team drives innovation in user experience, content delivery, and platform technology, ensuring our streaming service remains competitive and aligned with evolving consumer expectations.

Working cross‑functionally with Technology, Marketing, Content and Editorial, Commercial and Insights, the department is at the forefront of digital transformation enabling the business to reach new audiences and maximise engagement in a rapidly changing media landscape as part of our Fast Forward strategy.

The Audience Activation Lead is responsible for the planning and delivery of campaigns and activity that form part of our audience activation plan to drive Streaming and C4+ growth. Primarily responsible for strategy and delivery of communication across email, push notification, in‑app messaging, app stores and SEO, they are both data‑led and creative, ensuring that all activity is effective at driving associated KPIs and embodying the C4 brand.

They will be an expert in direct customer engagement tools and tactics with a good technical understanding of data, digital marketing and marketing automation. They will work closely with the Audience Growth Operations Manager to build targeted and effective activity, and will be the CRM and SEO expert within the Growth Squad, bringing new ideas and opportunities to drive yearly performance. They will manage a team delivering activity, and will be hands‑on with campaign builds, ensuring high‑quality output through rigorous QA and testing processes. They own reporting of effectiveness and the ongoing optimisation roadmap to ensure continuous improvement.

• Overall responsibility and ownership for the delivery of the Audience activation strategy for Streaming and C4+ across all relevant touchpoints including CRM (email, push notifications, in‑app messaging), app stores and SEO.
• Define reporting requirements for all CRM and SEO activity and the impact on business performance, KPIs and ROI.
• Regularly report back to the business on impact and effectiveness.
• Ongoing optimisation of CRM and SEO activities to ensure individual campaigns perform well and meet set metrics; share learnings with the Growth Squad and wider business.
• Play an active role in the Growth Squad, bringing CRM, SEO and data expertise to inform audience engagement and retention.
• Manage a team to deliver all required campaign activity with robust processes and water‑tight QA to ensure high quality output.
• Work closely with the Audience Growth Operations Manager to drive increased personalisation and automation of audience campaigns through our customer engagement platform (currently Braze).
• Work closely with the Channel 4+ team to drive effectiveness of CRM activity that drives acquisition and retention of the Channel 4+ audience; become a key member of the Channel 4+ squad.
• Work closely with the Marketing teams to ensure new shows launch to relevant audiences with impact, aligning with marketing campaigns and messaging.
• Build strong relationships with our customer engagement platform (Braze), utilising its tooling effectively and continually improving efficiencies.

• Audience Growth & Optimisation Team
• Channel 4+ Team
• Growth Squad
• Marketing
• Editorial
• Customer Engagement Platform supplier
• Analytics
• Performance Management

• Strategic planning and delivery - Leads strategically, translating organisational goals into clear priorities, plans and measurable outcomes.
• Performance and commercial acumen - Demonstrates strong commercial awareness and accountability for delivering sustainable performance.
• Viewer and customer centric mindset - Places audiences, customers, and partners at the heart of decision‑making and solution design.
• Data‑led and analytical decision making - Uses data, insight, and evidence to drive decisions, evaluate impact and improve outcomes.
• Cross‑functional collaboration and agile leadership - Leads collaboratively across boundaries, fostering agility, experimentation and shared ownership.
• Market awareness and innovation - Scans the external environment to anticipate change, identify opportunities and drive innovation.

• Growth mindset (Grow) – Seeks challenge with a curious mindset and a strong desire to learn, grow and continually improve.
• Accountability (Get stuff done) – Delivers results and takes responsibility for outcomes.
• Collaboration (Include) – Uses empathy and encourages co‑creation and inclusive partnerships to get better outcomes.
• Transformation (Innovate) – Embraces and proactively drives change, with resilience and tenacity.

• Proven track‑record of managing an extensive CRM programme across a large‑scale customer database.
• Experience of supporting the development of a CRM strategy and the supporting activity plans to operationalise the strategy.
• Previous experience of using CRM tools to build campaigns across multiple channels, managing the customer lifecycle and a sound understanding of deployment/QA processes.
• Experience of managing people, ensuring motivation and clarity of roles, and overall professional development.
• Has run a multivariate testing roadmap previously, can plan test hypotheses, interpret results and communicate the impact clearly.
• A strong knowledge of data protection and permission‑based marketing.
• Obsessive about data and using it to provide compelling evidence of what activity should be run and how it can be optimised to deliver against business and customer outcomes.
• Consistently displays excellent communication skills, with great attention to detail.
• Naturally curious and enjoys exploring new ideas and possibilities.
• Likes getting stuck into a problem and coming up with solutions.
• Highly organised, self‑motivated and able to manage a diverse workload.
• Is passionate about the C4 remit and content.

• Experience of building and deploying campaign activity through Braze.
• Experience in creative industries, able to think creatively and analytically.

Basic salary per annum starting from £75,250.00

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Access to financial wellbeing resources
• Discounted gym memberships
• Pension
• Life assurance
• Income protection
• Holiday purchase

Hybrid working: From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. Having everyone in the office three days a week gives us more opportunity to build our high‑performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date: 30 Jun 2026

Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK. We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension’s Disability Confident scheme – Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long‑term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions.

Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under‑served and under‑represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.

We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long‑term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e‑mail recruitment@channel4.co.uk.