C4+ Product Growth Manager

This role focuses on identifying ways to grow C4+ by working with the C4+ Squad. The holder will provide clarity on audience and propositional hierarchy, lead sync planning and coordination across all C4+ activity, and maximise impact during key change events such as pricing and product changes.

Key Responsibilities

• Develop and implement comprehensive cross‑channel strategies to drive member acquisition, engagement and retention.
• Lead market intelligence and insights for the C4+ proposition through competitive research, market trends, segmentation, personas, and ideal customer profiles.
• Work closely with audience insight to ensure teams deeply understand target customers and know how to attract and retain them.
• Create clear product messaging and positioning that maintains differentiation, provides clear reasons to become and stay a member, and enables effective campaigns.
• Collaborate and coordinate activity with the cross‑functional squad – product, marketing, audience optimisation and insight – to develop tactical and strategic plans to improve paid acquisitions.
• Deliver go‑to‑market planning and business readiness for C4+ changes, including pricing and promotional strategies, and collaborate across the organisation to ensure successful launches.
• Regularly review campaign and launch results to understand effectiveness and optimise accordingly.
• Keep abreast of the content schedule, identifying opportunities for C4+ members.
• Oversee the C4+ sign‑up experience to ensure alignment with messaging hierarchy and campaigns, and optimise the journey to increase conversion.
• Use Adobe Analytics to build, analyze and report on performance data.

Capabilities

• Strategic planning and delivery – Translate organisational goals into clear priorities, plans and measurable outcomes.
• Performance and commercial acumen – Demonstrate strong commercial awareness and accountability for sustainable performance.
• Viewer and customer‑centric mindset – Place audiences, customers and partners at the heart of decision‑making.
• Data‑led and analytical decision making – Use data, insight and evidence to drive decisions, evaluate impact and improve outcomes.
• Cross‑functional collaboration and agile leadership – Lead collaboratively, foster agility and shared ownership.
• Market awareness and innovation – Scan the external environment to anticipate change, identify opportunities and drive innovation.

Behaviours

• Growth mindset – Seek challenge with curiosity and a strong desire to learn and improve.
• Accountability – Deliver results and take responsibility for outcomes.
• Collaboration – Use empathy, encourage co‑creation and inclusiveness to achieve better outcomes.
• Transformation – Embrace and proactively drive change with resilience and tenacity.

Key Stakeholders

• Content & editorial team
• Head of Audience Growth & Optimisation and team
• Product Manager
• Finance business partner
• Insight & Analytics business partners
• Performance analyst
• 4+ marketing leads

Essential Experience & Skills

• Strong analytical skills, able to compile performance results and interpret data into actionable insights.
• Proven track record in product marketing, preferably direct‑to‑customer, with good understanding of LTV and ARPU metrics.
• Good understanding of digital marketing and media channels, including experience working with technical teams to deliver digital experiences.
• Hands‑on experience of using CRM/marketing tools to build campaigns.
• Project management experience to coordinate change and launch activity across teams.
• Knowledge of data protection and permission‑based marketing.
• Excellent communication skills, able to present information concisely and engagingly.
• Experience developing relationships with a wide variety of stakeholders.
• Highly organised, self‑motivated and able to manage a diverse workload.
• Passion for the C4 remit and content.

Desirable Experience & Skills

• Digital subscription business experience.
• Experience running multivariate testing, planning hypotheses and interpreting results.
• Experience running marketing sync plans and planning cycles.
• Experience working with e‑commerce tools to optimise conversion.
• Comfort using Adobe Analytics.

Equal Opportunities

Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK. We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation. Channel 4 is a member of the Business Disability Forum (BDF) and has maintained the highest level of the Department of Work and Pension's Disability Confident scheme – Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long‑term condition and who meet the essential criteria for an advertised job. Channel 4 is a Care Leaver Friendly Employer and commits to offering an interview (and constructive feedback) to applicants who identify as care‑experienced and meet the essential criteria for the role. We are committed to providing disabled applicants a level playing field when applying for a job and to support them while employed to perform to the best of their ability.