Senior Social Media Producer, United Kingdom in London

Change.org is searching for a Senior Social Media Producer to bring expertise in both content creation (70% of role) and social media strategy (30% of role) to take Change.org's social presence in the UK to the next level. Reporting to the Head of Communications, UK, you will lead and grow Change.org UK’s social media presence, driving impressions through original and reactive short‐form video and image‐based content across platforms including Instagram, TikTok, Facebook, and YouTube Shorts. You will own the content calendar, write clear and accurate social copy, manage influencer relationships, and report on performance on a weekly, monthly and quarterly basis.

Key Outcomes:

• Lead and define an ambitious social media strategy, significantly growing the UK Change.org social media channels with a focus on brand awareness and affinity, and owning social KPIs aligned to UK comms and campaign goals, including impressions, engagement, and new user acquisition.
• Create both original and reactive short‐form video content for daily output on all social channels, with a focus on Instagram, TikTok, Facebook and YouTube Shorts.
• Juggle daily video and image‐based social output with more evergreen content, creative concepts and repeatable series.
• Own the social content calendar based on loyal and emerging audiences - with best practices in mind.
• Develop and execute an influencer engagement strategy to support priority campaigns, and track and report on performance and conversion impact.

The Most Important Core Competencies For The Role Are:

• Strong social media editing and strategy experience, with a genuine expertise in creating impactful and compelling short‐form video content.
• Editorially sound judgement and strong literacy skills, with the ability to write clear, concise, factually correct copy.
• Pro‐active at finding new ways to optimise content based on data, and developing social media strategies that grow following and engage target audiences.
• Proven track record of engaging audiences across platforms, especially TikTok and Instagram.
• Be comfortable appearing on‐camera to present videos when needed.
• Ability to build and own relationships with influencers that will help drive engagement goals.
• A good understanding of the UK news and campaigns landscape, and the ability to generate ideas based on current trends and issues.
• Willingness to work across differences, including providing support to policy‐compliant campaigns that you may not agree with but align with Change.org's commitment to being an open platform.
• Expertise in a suite of video and content editing tools, such as Adobe Premiere and CapCut.
• Experience engaging politically diverse or sceptical audiences: an understanding of UK media ecosystems and online communities, and an ability to frame campaigns in values‐based language that resonates beyond filter bubbles.
• Experience building narratives around live campaigns, not just producing reactive content, would be an advantage.
• Experience of harnessing AI to streamline and support your work, alongside a willingness to keep learning in this area.

Target Experience:

• 5+ years in a social output facing role, working in a fast‐paced environment.
• Experience managing large brand accounts and growing them substantially.
• Experience of leading on social for a major UK media brand or campaign organisation would be desirable.

This is a full‐time remote role based in the United Kingdom, though the London area is preferable. Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labour for that location. The annual salary of a Senior Social Media Producer is £65,500. Benefits and perks also vary based on location.

We recognize that people assess their qualifications differently, and you may not meet every requirement listed. If you believe you could be successful in this role, we encourage you to apply. Change.org is an open platform designed to serve people across the full range of viewpoints. Effectively supporting that mission requires teams with a wide variety of experiences, skills, and perspectives, which we consider essential to our work. We are an equal opportunity employer and consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity [or expression], national origin, protected veteran status, disability, age, or any other status protected by law.

We are committed to providing reasonable accommodations for candidates with disabilities throughout our recruitment process. If you need assistance or an accommodation, please let your recruiter know.