Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies for diverse live events and drive ticket sales.
- Company: Join Change Hospitality, a dynamic player in the events and entertainment industry.
- Benefits: Enjoy a creative work environment with opportunities for growth and development.
- Why this job: Make a significant impact in a fast-paced setting while engaging with live audiences.
- Qualifications: Significant experience in senior marketing roles, especially in events or hospitality.
- Other info: We value diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
This range is provided by Change Hospitality. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
My client is seeking a creative and strategic Senior Marketing Manager to lead the marketing efforts for their event spaces. Hosting a diverse range of live events, from music and comedy to private and corporate functions, this role will drive both B2B and B2C marketing strategies to increase ticket sales, event bookings, and brand awareness.
This position is ideal for a Senior Marketing Manager looking for a fresh challenge. It offers the opportunity to make a significant impact within a dynamic and fast-paced environment.
KEY RESPONSIBILITIES
- Develop and execute marketing strategies to grow both public event attendance and private event bookings.
- Lead audience development, refining segmentation and engagement tactics.
- Guide the marketing team to achieve business goals and oversee budget management.
- Monitor market trends and audience behaviour to inform strategy.
Campaign Management:
- Plan and deliver targeted multi-channel campaigns to drive sales and venue bookings.
- Develop B2B campaigns showcasing the venues as prime event locations.
- Ensure marketing efforts align with key revenue goals and brand positioning.
Data & Reporting:
- Track and analyse key performance indicators, providing regular updates and insights.
- Adjust strategies based on data to optimize campaign success.
- Lead, mentor, and develop the marketing team to foster creativity and performance.
- Manage relationships with external agencies to deliver high-quality campaigns.
- Oversee workflow improvements and ensure cross-departmental alignment.
- Work closely with programming, sales, and other teams to ensure cohesive marketing efforts.
- Maintain brand consistency across all marketing materials and campaigns.
PERSON SPECIFICATION
- Significant experience in a senior marketing role, preferably in events, entertainment, or hospitality.
- Proven track record in both B2B and B2C marketing, driving ticket sales and event bookings.
- Strong digital marketing, PPC, SEO, and analytics expertise.
- Excellent copywriting, brand management, and campaign execution skills.
- Leadership experience with a collaborative and strategic mindset.
- Adaptable and creative, with a passion for live events and audience engagement.
Apply Now!!
We are proud to be an equal opportunities employer. Change Hospitality is committed to fostering a diverse, equitable, and inclusive workplace. We welcome applications from individuals of all backgrounds and experiences, and we strive to ensure that every employee feels valued, respected, and supported. We believe that a diverse workforce strengthens our organisation and enhances our ability to deliver excellence.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Management
- Industries: Events Services and Entertainment Providers
#J-18808-Ljbffr
Senior Marketing Manager employer: Change Hospitality
Contact Detail:
Change Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network with professionals in the events and entertainment industry. Attend relevant events, workshops, or webinars to connect with potential colleagues and industry leaders who can provide insights and possibly refer you to opportunities.
✨Tip Number 2
Showcase your experience in both B2B and B2C marketing by sharing specific examples of successful campaigns you've led. Highlight your ability to drive ticket sales and event bookings through innovative strategies.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, PPC, and SEO. Being knowledgeable about current tools and techniques will demonstrate your commitment to the role and your ability to adapt to a fast-paced environment.
✨Tip Number 4
Prepare to discuss how you would lead and mentor a marketing team. Think about your leadership style and how you can foster creativity and performance within a collaborative environment, as this is crucial for the role.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in events, entertainment, or hospitality. Use specific examples of past campaigns you've led and their outcomes to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for live events and audience engagement. Discuss how your strategic mindset and leadership experience can contribute to the company's goals, particularly in driving ticket sales and event bookings.
Showcase Your Digital Skills: Given the emphasis on digital marketing, ensure you mention your expertise in PPC, SEO, and analytics. Provide examples of how you've used these skills to optimise campaigns and achieve business objectives.
Highlight Team Leadership: Since the role involves leading a marketing team, emphasise your leadership experience. Share instances where you've mentored team members or collaborated with other departments to achieve cohesive marketing efforts.
How to prepare for a job interview at Change Hospitality
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, it's crucial to demonstrate your ability to develop and execute marketing strategies. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the results achieved. This will show your potential employer that you can think critically and strategically.
✨Highlight Your B2B and B2C Experience
Given the role's focus on both B2B and B2C marketing, make sure to highlight your experience in these areas. Share examples of how you've successfully driven ticket sales and event bookings through targeted marketing efforts, showcasing your versatility and understanding of different audience segments.
✨Demonstrate Data-Driven Decision Making
Employers value candidates who can use data to inform their strategies. Be ready to discuss how you've tracked and analysed key performance indicators in past roles, and how you've adjusted your marketing strategies based on this data to optimise campaign success.
✨Emphasise Leadership and Team Development
As this position involves leading a marketing team, it's important to convey your leadership style and experience. Discuss how you've mentored team members, fostered creativity, and ensured alignment across departments to achieve business goals. This will illustrate your capability to lead effectively in a dynamic environment.