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- Tasks: Lead creative marketing strategies for exciting live events and boost ticket sales.
- Company: Dynamic event services company with a focus on creativity and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in the vibrant world of events and entertainment.
- Qualifications: Experience in senior marketing roles, especially in events or hospitality.
- Other info: Join a diverse team that values creativity and innovation.
The predicted salary is between 28800 - 48000 £ per year.
My client is seeking a creative and strategic Senior Marketing Manager to lead the marketing efforts for their event spaces. Hosting a diverse range of live events, from music and comedy to private and corporate functions, this role will drive both B2B and B2C marketing strategies to increase ticket sales, event bookings, and brand awareness. This position is ideal for a Senior Marketing Manager looking for a fresh challenge. It offers the opportunity to make a significant impact within a dynamic and fast-paced environment.
KEY RESPONSIBILITIES- Develop and execute marketing strategies to grow both public event attendance and private event bookings.
- Lead audience development, refining segmentation and engagement tactics.
- Guide the marketing team to achieve business goals and oversee budget management.
- Monitor market trends and audience behaviour to inform strategy.
- Plan and deliver targeted multi-channel campaigns to drive sales and venue bookings.
- Develop B2B campaigns showcasing the venues as prime event locations.
- Ensure marketing efforts align with key revenue goals and brand positioning.
- Track and analyse key performance indicators, providing regular updates and insights.
- Adjust strategies based on data to optimize campaign success.
- Lead, mentor, and develop the marketing team to foster creativity and performance.
- Manage relationships with external agencies to deliver high-quality campaigns.
- Oversee workflow improvements and ensure cross-departmental alignment.
- Work closely with programming, sales, and other teams to ensure cohesive marketing efforts.
- Maintain brand consistency across all marketing materials and campaigns.
- Significant experience in a senior marketing role, preferably in events, entertainment, or hospitality.
- Proven track record in both B2B and B2C marketing, driving ticket sales and event bookings.
- Strong digital marketing, PPC, SEO, and analytics expertise.
- Excellent copywriting, brand management, and campaign execution skills.
- Leadership experience with a collaborative and strategic mindset.
- Adaptable and creative, with a passion for live events and audience engagement.
We are proud to be an equal opportunities employer. Change Hospitality is committed to fostering a diverse, equitable, and inclusive workplace. We welcome applications from individuals of all backgrounds and experiences, and we strive to ensure that every employee feels valued, respected, and supported. We believe that a diverse workforce strengthens our organisation and enhances our ability to deliver excellence.
Senior Marketing Manager in London employer: Change Hospitality
Contact Detail:
Change Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events and marketing industry. Attend relevant events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and successes. Use visuals and data to demonstrate how you’ve driven ticket sales and event bookings. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Think about how your experience aligns with their goals and be ready to share specific examples of your past successes. Confidence is key, so practice your pitch until it feels natural!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Keep an eye on our job listings and make sure your application reflects your passion for live events and marketing expertise.
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Show Your Creative Side: As a Senior Marketing Manager, creativity is key! Make sure your application reflects your innovative ideas and unique approach to marketing. Use examples from your past experiences to showcase how you've driven successful campaigns.
Tailor Your CV: Don’t just send out the same CV for every job. Tailor it to highlight your relevant experience in events, B2B, and B2C marketing. We want to see how your skills align with our needs, so make it easy for us to connect the dots!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to explain why you’re passionate about live events and how you can contribute to our team. Keep it engaging and personal – we love getting to know the real you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our dynamic team at StudySmarter!
How to prepare for a job interview at Change Hospitality
✨Know Your Audience
Before the interview, research the company’s recent events and marketing campaigns. Understanding their audience and how they engage with different demographics will help you tailor your responses and show that you're already thinking strategically about their needs.
✨Showcase Your Creativity
Prepare to discuss specific examples of innovative marketing strategies you've implemented in the past. Bring along case studies or metrics that demonstrate your success in driving ticket sales and event bookings, as this will highlight your ability to think outside the box.
✨Be Data-Driven
Since the role involves tracking KPIs and adjusting strategies based on data, be ready to talk about how you've used analytics to inform your marketing decisions. Share insights from previous campaigns and how they shaped your approach to future projects.
✨Demonstrate Leadership Skills
As a Senior Marketing Manager, you'll need to lead a team. Prepare to discuss your leadership style and how you've mentored others in the past. Highlight any collaborative projects where you guided a team to achieve business goals, showcasing your ability to foster creativity and performance.
