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- Tasks: Analyse campaign data, guide decision-making, and optimise audience selections for marketing campaigns.
- Company: Join a leading Financial Services organisation in the UK focused on innovative CRM strategies.
- Benefits: Enjoy hybrid working, competitive salary up to £53K, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful customer communications through data-led strategies.
- Qualifications: Experience in data analysis, audience selection, and relevant software like SAS and Excel required.
- Other info: Immediate start available; coaching opportunities for aspiring analysts.
The predicted salary is between 42000 - 60000 £ per year.
Senior Campaign Data Analyst – Edinburgh – up to £53K plus benefits (Hybrid working)
Change Digital are working closely with a Financial Services organisation here in the UK who are looking for a Senior Campaign Data Analyst to join their existing CRM team.
You will be a part of the Campaign Management Team that drives CRM data strategy working on the planning and delivery of complex data selections. You will analyse campaign effectiveness, implementing enhancements, championing our customers through a data led approach.
This person will report directly to the Campaign Management Team Lead, working with other experienced Senior Campaign Analysts and Campaign Analysts to deliver Customer Communications. You will support and coach a Campaign Analyst as a direct report. You will be working alongside the wider CRM team, Technology, Data Science, Product teams and their CRM partner Optimove to get things done.
What you’ll be doing :
- You will be responsible for data collection and analysis – including guiding and training others on analysing data trends for use in reports to help guide decision making.
- You will use data management systems to access specific information as and when required.
- Manage Campaign Development: Carry out supplier and contract management tasks to support marketing and servicing campaigns.
- Develop and optimise audience selections that power our servicing and marketing campaigns across Direct Mail, Email and SMS.
- Champion continuous improvement and innovation: Implement improvements and provide feedback on them. Use change management systems and protocols to provide routine supportive services.
We need you to have:
- Data analysis, audience selection and campaign effectiveness experience.
- Great communication skills.
- Relevant software experience (SAS, Excel, PowerPoint).
And if you have any of these, even better:
- Experience with CRM Platforms particularly Optimove, their CRM tool.
- Experience in Banking.
This role is urgent in nature so please email your updated CV in word format to or call 077 375 38 248 for more information.
Senior Campaign Data Analyst employer: Change Digital – Digital & Tech Recruitment
Contact Detail:
Change Digital – Digital & Tech Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Data Analyst
✨Tip Number 1
Network with professionals in the financial services sector, especially those who work with CRM systems. Attend industry events or webinars to connect with potential colleagues and learn more about the specific challenges they face.
✨Tip Number 2
Familiarise yourself with Optimove and other CRM platforms mentioned in the job description. Consider taking online courses or tutorials to enhance your understanding of these tools, as practical knowledge can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your previous experience with data analysis and campaign effectiveness in detail. Think of specific examples where your insights led to measurable improvements in campaigns, as this will demonstrate your value to the team.
✨Tip Number 4
Showcase your communication skills by being clear and concise in all interactions. Whether it's during a phone call or an interview, articulate your thoughts well and be ready to explain complex data concepts in simple terms.
We think you need these skills to ace Senior Campaign Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in data analysis, audience selection, and campaign effectiveness. Use specific examples that demonstrate your skills and achievements relevant to the role of Senior Campaign Data Analyst.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of CRM data strategy and your ability to analyse campaign effectiveness. Mention any relevant software experience, particularly with SAS and Excel, and express your enthusiasm for the role.
Highlight Communication Skills: Since great communication skills are essential for this position, provide examples in your application that illustrate how you've effectively communicated complex data insights to stakeholders or coached team members.
Showcase Continuous Improvement Mindset: In your application, emphasise your commitment to continuous improvement and innovation. Share instances where you've implemented enhancements or provided feedback on processes that led to better outcomes in previous roles.
How to prepare for a job interview at Change Digital – Digital & Tech Recruitment
✨Showcase Your Data Analysis Skills
Be prepared to discuss your experience with data analysis in detail. Bring examples of how you've used data to drive campaign effectiveness and decision-making in previous roles. This will demonstrate your capability to fulfil the responsibilities of the Senior Campaign Data Analyst position.
✨Familiarise Yourself with CRM Tools
Since the role involves working with CRM platforms, particularly Optimove, make sure you understand its functionalities. If you have experience with it, be ready to share specific instances where you utilised the tool to enhance campaign performance.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage campaigns. Think of scenarios where you had to optimise audience selections or implement improvements based on data insights, and be ready to explain your thought process.
✨Demonstrate Leadership and Coaching Experience
As you'll be supporting and coaching a Campaign Analyst, highlight any past experiences where you've led or mentored others. Discuss your approach to guiding team members in analysing data trends and how you foster a collaborative environment.
