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- Tasks: Analyse campaign data, guide decision-making, and optimise audience selections for marketing campaigns.
- Company: Join a leading Financial Services organisation in the UK focused on innovative CRM strategies.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful customer communications through data-led insights.
- Qualifications: Experience in data analysis, audience selection, and relevant software like SAS and Excel required.
- Other info: Immediate start available; apply now to join a fast-paced, collaborative environment.
The predicted salary is between 42000 - 60000 £ per year.
Senior Campaign Data Analyst – Edinburgh – up to £53K plus benefits (Hybrid working)
Change Digital are working closely with a Financial Services organisation here in the UK who are looking for a Senior Campaign Data Analyst to join their existing CRM team.
You will be a part of the Campaign Management Team that drives CRM data strategy working on the planning and delivery of complex data selections. You will analyse campaign effectiveness, implementing enhancements, championing our customers through a data led approach.
This person will report directly to the Campaign Management Team Lead, working with other experienced Senior Campaign Analysts and Campaign Analysts to deliver Customer Communications. You will support and coach a Campaign Analyst as a direct report. You will be working alongside the wider CRM team, Technology, Data Science, Product teams and their CRM partner Optimove to get things done.
What you’ll be doing :
- You will be responsible for data collection and analysis – including guiding and training others on analysing data trends for use in reports to help guide decision making.
- You will use data management systems to access specific information as and when required.
- Manage Campaign Development: Carry out supplier and contract management tasks to support marketing and servicing campaigns.
- Develop and optimise audience selections that power our servicing and marketing campaigns across Direct Mail, Email and SMS.
- Champion continuous improvement and innovation: Implement improvements and provide feedback on them. Use change management systems and protocols to provide routine supportive services.
We need you to have:
- Data analysis, audience selection and campaign effectiveness experience.
- Great communication skills.
- Relevant software experience (SAS, Excel, PowerPoint).
And if you have any of these, even better:
- Experience with CRM Platforms particularly Optimove, their CRM tool.
- Experience in Banking.
This role is urgent in nature so please email your updated CV in word format to or call 077 375 38 248 for more information.
Senior Campaign Data Analyst employer: Change Digital – Digital & Tech Recruitment
Contact Detail:
Change Digital – Digital & Tech Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Data Analyst
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, especially Optimove. Understanding how to navigate and utilise these platforms will give you a significant edge during interviews.
✨Tip Number 2
Brush up on your data analysis skills, particularly with SAS and Excel. Being able to demonstrate your proficiency in these tools through practical examples can really impress the hiring team.
✨Tip Number 3
Prepare to discuss your experience with campaign effectiveness and audience selection. Think of specific campaigns you've worked on and be ready to explain how your contributions led to measurable improvements.
✨Tip Number 4
Showcase your communication skills by preparing to explain complex data insights in simple terms. This is crucial as you'll need to guide and train others, so practice articulating your thoughts clearly.
We think you need these skills to ace Senior Campaign Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in data analysis, audience selection, and campaign effectiveness. Use specific examples that demonstrate your skills and achievements relevant to the role of a Senior Campaign Data Analyst.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven decision making and your ability to work collaboratively within a CRM team. Mention any relevant software experience, particularly with SAS, Excel, and PowerPoint, as well as any familiarity with CRM platforms like Optimove.
Showcase Communication Skills: Since great communication skills are essential for this role, consider including examples in your application that demonstrate how you've effectively communicated complex data insights to non-technical stakeholders.
Highlight Continuous Improvement Initiatives: Discuss any past experiences where you implemented improvements or innovations in data management or campaign strategies. This will show your proactive approach and alignment with the company's focus on continuous improvement.
How to prepare for a job interview at Change Digital – Digital & Tech Recruitment
✨Showcase Your Data Analysis Skills
Be prepared to discuss your experience with data analysis in detail. Bring examples of how you've used data to drive campaign effectiveness and decision-making. Highlight any specific tools you've used, such as SAS or Excel, to demonstrate your technical proficiency.
✨Communicate Clearly and Confidently
Since great communication skills are essential for this role, practice articulating your thoughts clearly. Be ready to explain complex data concepts in simple terms, as you may need to guide and train others on analysing data trends.
✨Demonstrate Your Experience with CRM Platforms
If you have experience with CRM platforms, particularly Optimove, make sure to mention it during the interview. Discuss how you've leveraged these tools in past roles to enhance campaign management and customer communications.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and how you handle campaign challenges. Think of examples where you've implemented improvements or innovations in your previous roles, and be ready to share those stories.
