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For Companies At a Glance
- Tasks: Lead branding and DTC campaigns, managing budgets and deadlines.
- Company: Join a top global health services provider making a real impact.
- Benefits: Enjoy hybrid work options and competitive pay up to £300 per day.
- Why this job: Be part of a dynamic team shaping brand strategies and driving growth.
- Qualifications: Experience in omnichannel campaign management and strong analytical skills required.
- Other info: This role is urgent; apply quickly to seize this exciting opportunity!
The predicted salary is between 60000 - 84000 £ per year.
Change Digital are currently working closely with a multinational company and a leading global health services provider who are looking for an experienced Branding Marketing Lead to join their newly formed Global Individual Health (GIH) marketing team. Reporting to the CMO, you will be responsible for the management of brand building and DTC campaigns.
Key Responsibilities:
- Accountable for the development and performance of brand and DTC marketing campaigns to address specific business or customer objectives including future GIH brand strategic partnerships and sponsorships.
- Ensure that all planned projects and all deadlines are mapped out and communicated.
- End to end delivery of brand and DTC campaigns, leading the definition of the marketing brief including the responsibility for the total campaign budget, objectives, message hierarchy, creative execution, all the way through to delivery of the campaign itself being on time and on budget.
- Liaise with Broker Marketing lead on broker marketing deliverables that may originate from brand / DTC campaigns.
- Build effective relationships with key stakeholders, both internally and externally by working collaboratively, to leverage expertise and help shape / deliver the campaign strategies.
- Deliver a robust SEO strategy and actionable plan to drive organic growth.
- Delegate guardian for the GIH website to ensure our biggest brand asset maximises leads and conversion.
- Plan, forecast and report against campaign budgets and overall performance.
- Responsible for the creation of the GIH social media content calendar.
- Input into the annual marketing planning process for brand and DTC initiatives.
- Work within our appropriate risk and compliance framework.
Qualifications:
- Creative strategic thinker with a proven history of omnichannel campaign management delivery.
- Proven experience of working with creative/media agency partners and in-house teams to deliver campaigns.
- Deep knowledge in marketing to drive brand awareness and leads, ideally within a retail market and / or premium sector.
- Commercial awareness with accurate forecasting and budgeting.
- Natural ability with insight and data.
- Excellent working knowledge of Microsoft Office and other relevant software packages.
This role is urgent in nature so please email your CV to mitesh.fatnani@change-digital.
Risk and Asset Planning Lead employer: Change Digital – Digital & Tech Recruitment
Contact Detail:
Change Digital – Digital & Tech Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Risk and Asset Planning Lead
✨Tip Number 1
Familiarise yourself with the latest trends in branding and direct-to-consumer (DTC) marketing. Understanding current strategies and successful campaigns can help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the health services and marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture, which can give you an edge in interviews.
✨Tip Number 3
Prepare to discuss your experience with omnichannel campaign management. Be ready to share specific examples of how you've successfully managed campaigns from inception to delivery, highlighting your ability to stay on budget and meet deadlines.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to drive marketing decisions in the past. Highlight any experience you have with SEO strategies and performance marketing, as these are crucial for this role.
We think you need these skills to ace Risk and Asset Planning Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in branding and marketing, particularly in omnichannel campaign management. Use specific examples that demonstrate your ability to manage budgets and deliver campaigns on time.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and creativity. Mention your experience with DTC campaigns and how you've successfully built brand awareness in previous roles. Be sure to align your skills with the job requirements.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements that reflect your success in previous marketing roles. For example, mention any increases in leads or brand awareness as a result of your campaigns.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial for a role that involves managing campaigns and budgets.
How to prepare for a job interview at Change Digital – Digital & Tech Recruitment
✨Understand the Brand and DTC Campaigns
Before your interview, make sure you thoroughly understand what brand building and direct-to-consumer (DTC) campaigns entail. Familiarise yourself with successful case studies in the health services sector to demonstrate your knowledge and how it can apply to the role.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing marketing strategies. Be ready to provide examples of how you've successfully managed omnichannel campaigns, including the planning, execution, and performance analysis phases.
✨Highlight Your Stakeholder Management Skills
This role requires building effective relationships with key stakeholders. Think of specific instances where you've collaborated with internal teams or external partners to achieve campaign objectives, and be prepared to share these stories.
✨Demonstrate Your Analytical Skills
Since the role involves working with analytics and performance marketing, be ready to discuss how you've used data to inform your marketing decisions. Prepare to talk about your experience with budgeting, forecasting, and reporting on campaign performance.
