Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Analyze data to enhance digital customer experiences and optimize website performance.
- Company: Join a leading financial services company in the UK focused on digital innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values insights and collaboration to drive business success.
- Qualifications: Experience in digital analytics, strong communication skills, and a customer-focused mindset required.
- Other info: This role is urgent; apply now to make an impact!
The predicted salary is between 33000 - 77000 £ per year.
Digital Analyst – Edinburgh – up to £55K + benefits (Hybrid working)
Position Summary
Change Digital are working closely with a financial services company in the UK who are seeking a highly motivated and experienced Digital Analyst to join the business. This exciting role will report to the Digital Analytics Manager and form part a team of Digital Analysts who work closely with Product Owners, UX Designers to analyse data, identify insights and opportunities to develop exceptional digital customer experiences that deliver customer and business value.
What you’ll be doing:
- Data analysis and interpretation: Analyse website traffic, customer behaviour, and conversion rates to derive actionable insights. Interpret data to inform decision-making and optimise digital journeys.
- Reporting and visualisation: Create and deliver regular reports and dashboards to stakeholders, highlighting key metrics and trends. Use data visualisation tools to present complex data in an understandable and accessible manner.
- Performance optimisation: Identify opportunities for improving website performance, user experience, and conversion rates. Conduct A/B testing and multivariate testing to evaluate the effectiveness of changes and enhancements.
- Collaboration and communication: Work closely with marketing, product, and technology teams to align analytics with overall business objectives. Communicate findings and recommendations to non-technical stakeholders effectively.
We need you to have:
- Digital Analytics experience, focussed on customer journeys and website behaviour, working with an enterprise platform such as Adobe Analytics/Google Analytics.
- Strong communications skills, demonstrating an ability to communicate analysis and insights to a range of audiences across the business.
- A relentless customer focus, ensuring our Digital Analytics supports the development of exceptional digital customer experiences that deliver customer and business value.
- Ability to prioritise and work in a fast-paced organisation, prioritising individual and team backlogs on activities that add most value.
- Experience working and debugging with a Tag Management solution.
And if you have any of these, even better:
- Experience working with Maxymiser Testing and Optimisation, or another A/B and multivariate testing platform.
- Experience working in an agile change environment.
- Experience working with marketing technologies (Google, Meta etc.) and with HTML/CSS/JavaScript.
- Experience working with qualitive data tools (Medallia DXA etc.).
This role is urgent in nature so please email your CV to mitesh.fatnani@change-digital.co.uk or call 077 375 38 248 for more information.
Contact Detail:
Change Digital – Digital & Tech Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst
✨Tip Number 1
Familiarize yourself with the key digital analytics tools mentioned in the job description, such as Adobe Analytics and Google Analytics. Having hands-on experience or relevant certifications can significantly boost your confidence during discussions.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data analysis to improve customer journeys or website performance. Highlight any A/B testing or multivariate testing projects you've worked on to showcase your practical experience.
✨Tip Number 3
Brush up on your communication skills, especially in translating complex data insights into actionable recommendations for non-technical stakeholders. Practice explaining your past projects in a clear and concise manner.
✨Tip Number 4
Network with professionals in the digital analytics field, especially those who have experience in financial services. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Digital Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital analytics, particularly with customer journeys and website behavior. Include specific tools you've used, like Adobe Analytics or Google Analytics, to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital analytics and your ability to derive actionable insights from data. Mention your strong communication skills and how you can effectively convey findings to non-technical stakeholders.
Showcase Relevant Experience: In your application, emphasize any experience you have with A/B testing, multivariate testing, and working in agile environments. If you have worked with Tag Management solutions or marketing technologies, be sure to include that as well.
Highlight Collaboration Skills: Since the role involves working closely with various teams, mention any past experiences where you collaborated with marketing, product, or technology teams. This will show that you can align analytics with overall business objectives.
How to prepare for a job interview at Change Digital – Digital & Tech Recruitment
✨Showcase Your Data Analysis Skills
Be prepared to discuss your experience with data analysis and interpretation. Highlight specific examples where you've analyzed website traffic or customer behavior, and how your insights led to actionable changes.
✨Communicate Clearly
Since strong communication skills are essential for this role, practice explaining complex data in simple terms. Think of ways to present your findings to non-technical stakeholders, as this will demonstrate your ability to bridge the gap between data and decision-making.
✨Demonstrate Customer Focus
Emphasize your relentless customer focus during the interview. Share examples of how your digital analytics work has contributed to enhancing customer experiences and delivering business value.
✨Familiarize Yourself with Tools
Make sure you are well-versed in the tools mentioned in the job description, such as Adobe Analytics or Google Analytics. If you have experience with A/B testing platforms like Maxymiser, be ready to discuss how you've used them to optimize performance.
