Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging content and manage social media for a leading automotive brand.
- Company: Changan, a top global automotive manufacturer with a fresh presence in Europe.
- Benefits: Competitive salary, diverse team, and a chance to shape a new brand.
- Why this job: Be part of an exciting launch and influence how vehicles are perceived in the UK.
- Qualifications: 3-5 years in digital marketing, strong analytical skills, and a passion for performance.
- Other info: Dynamic start-up environment with opportunities for innovation and growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
UK Marketing Content and Social Media Specialist
Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from Changan UK R&D Centre Limited
Changan Automobile, one of the world’s leading automotive manufacturers from China, brings a rich heritage and global reach to the European market. With a presence in Europe since the early 2000s through design and R&D centers, Changan has now established its European headquarters in Munich, marking a new commitment to the region. Operations across multiple European markets will begin in 2025, introducing Changan\’s vehicle lineup that blends European design excellence with advanced Chinese technology. Driven by innovation and quality, Changan is excited to deliver intelligent, stylish, and sustainable mobility solutions tailored for Europe.
Changan UK National Sales Company is now established in Birmingham, sharing the Changan UK R&D centre managing Commercial, Technical and Training for the UK. Sales are beginning through a nationwide Dealer network in September 2025.
About the Role
We are seeking an experienced Marketing Content and Social Media Specialist to join our dynamic team within the UK automotive industry. As a key player in launching and scaling our brand, you will collaborate closely with marketing, commercial, and creative teams to deliver high-impact paid media campaigns. This role offers the unique opportunity to shape our media strategy from the ground up and to influence how our vehicles are perceived across the UK market.
As a Marketing Content & Social Media Specialist, you will be instrumental in shaping Changan’s brand voice and digital presence within the UK automotive market. Your primary focus will be to collaborate with external marketing agencies to ensure the delivery of compelling, on‑brand materials across a variety of platforms, including social media, web, email, and video. You will act as a strategic partner and coordinator, ensuring all produced content reflects Changan’s innovative spirit and connects effectively with target audiences. You will directly manage Changan UK social media channels, co‑ordinating media strategies and public engagement.
While you will be firmly a part of the UK team, this is a blended role working closely with European colleagues on shared content.
Requirements
- Bachelor’s degree in Marketing or postgraduate Marketing qualification.
- Minimum 3–5 years of experience in paid media buying or digital marketing, ideally within the automotive or technology sectors.
- Strong analytical skills and a passion for performance marketing.
- Proficient with industry‑standard ad platforms (Google Ads, Meta, DSPs, etc.) and analytics tools.
- Excellent organisational, communication, and negotiation skills.
- Ability to thrive in a fast‑paced, start‑up environment and adapt to evolving market needs.
Duties & Responsibilities
- Develop and oversee an integrated content strategy aligned with Changan’s business goals, product launches, and seasonal campaigns within the UK market.
- Coordinate with marketing agencies to brief, guide, and evaluate the creation of high-quality social media, digital, and video content that appeals to the UK audience and advances Changan’s brand objectives.
- Foster engagement within online communities by partnering with agencies to support brand advocacy initiatives and strengthen relationships with customers, influencers, and partners.
- Monitor and analyse content performance via analytics tools, providing agencies with actionable feedback to refine strategies and enhance engagement and reach.
- Collaborate with internal teams—including design, commercial, and product—to ensure content consistency and effective storytelling across all platforms.
- Stay informed on automotive industry trends, digital best practices, and competitor activities to identify opportunities for innovation and differentiation, communicating these insights to agency partners.
- Support paid and organic social campaigns by briefing agency teams, reviewing targeted copy and creative assets, and amplifying campaign visibility through strategic coordination.
- Ensure all content adheres to Changan’s brand guidelines, compliance standards, and regulatory requirements within the UK market, working closely with agencies to maintain quality and consistency.
- Provide regular reporting on campaign effectiveness, audience insights, and social listening results to senior leadership, and make strategic recommendations to agency partners for continuous improvement.
Other Features
- A culturally enriching role with the opportunity to build something monumental.
- A diverse, multinational team.
- Start‑up energy within secure corporate structures.
- Competitive, rewarding compensation package, based on your qualifications and experience.
If you are selected for an interview, our recruitment team will contact you directly. Unfortunately, due to the high volume of applications, we are unable to inform the candidates who are not shortlisted or provide specific feedback.
Referrals increase your chances of interviewing at Changan UK R&D Centre Limited by 2x
Get notified about new Marketing Content Specialist jobs in Birmingham, England, United Kingdom.
#J-18808-Ljbffr
UK Marketing Content and Social Media Specialist employer: Changan UK R&D Centre Limited
Contact Detail:
Changan UK R&D Centre Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Marketing Content and Social Media Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and marketing industries. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in content creation and social media management. Use real examples of campaigns you've worked on, especially if they relate to the automotive sector. This will make you stand out when you apply through our website.
✨Tip Number 3
Stay updated on industry trends! Follow automotive news and social media trends to keep your knowledge fresh. This will not only help you in interviews but also show potential employers that you're passionate about the field.
✨Tip Number 4
Practice makes perfect! Prepare for interviews by doing mock sessions with friends or using online resources. Focus on articulating how your experience aligns with Changan’s goals and how you can contribute to their innovative spirit.
We think you need these skills to ace UK Marketing Content and Social Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Marketing Content and Social Media Specialist. Highlight your experience in digital marketing, especially within the automotive sector, and showcase any relevant campaigns you've worked on.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the automotive industry and your understanding of Changan's brand. Use this space to explain why you're the perfect fit for the role and how you can contribute to shaping Changan’s media strategy.
Showcase Your Analytical Skills: Since strong analytical skills are a must-have for this role, be sure to include examples of how you've used data to drive marketing decisions in your previous roles. This will show us that you can effectively monitor and analyse content performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from our recruitment team.
How to prepare for a job interview at Changan UK R&D Centre Limited
✨Know Your Stuff
Before the interview, dive deep into Changan's brand, values, and recent developments in the automotive industry. Familiarise yourself with their vehicle lineup and how it blends European design with Chinese technology. This knowledge will help you demonstrate your genuine interest and align your answers with their goals.
✨Showcase Your Creativity
As a Marketing Content and Social Media Specialist, creativity is key! Prepare examples of past campaigns you've worked on, especially those that had a significant impact. Be ready to discuss your thought process and how you can bring innovative ideas to Changan’s marketing strategy.
✨Be Data-Driven
Changan values strong analytical skills, so come prepared with metrics from your previous roles. Discuss how you've used data to inform your marketing decisions and improve campaign performance. Highlight your proficiency with tools like Google Ads and analytics platforms to show you're ready to hit the ground running.
✨Engage and Connect
During the interview, think about how you can foster engagement within online communities. Share your strategies for building relationships with customers and influencers. This will showcase your understanding of the role and your ability to connect with Changan’s target audience effectively.