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- Tasks: Create engaging content and manage social media for a leading automotive brand.
- Company: Changan, a top global automotive manufacturer with a fresh UK presence.
- Benefits: Competitive salary, rewarding compensation, and opportunities for growth.
- Why this job: Shape the brand voice and influence how vehicles are perceived in the UK market.
- Qualifications: Degree in Marketing and 3-5 years of digital marketing experience.
- Other info: Dynamic role with collaboration across Europe and a focus on innovation.
The predicted salary is between 36000 - 60000 £ per year.
About Changan
Changan Automobile, one of the world's leading automotive manufacturers from China, brings a rich heritage and global reach to the European market. With a presence in Europe since the early 2000s through design and R&D centres, Changan has now established its European headquarters in Munich, marking a new commitment to the region. Operations across multiple European markets will begin in 2025, introducing Changan's vehicle lineup that blends European design excellence with advanced Chinese technology. Driven by innovation and quality, Changan is excited to deliver intelligent, stylish, and sustainable mobility solutions tailored for Europe.
Changan UK National Sales Company is now established in Birmingham, sharing the Changan UK R&D centre managing Commercial, Technical and Training for the UK. Sales are beginning through a nationwide Dealer network in September 2025.
We are seeking an experienced Marketing Content and Social Media Specialist to join our dynamic team within the UK automotive industry. As a key player in launching and scaling our brand, you will collaborate closely with marketing, commercial, and creative teams to deliver high-impact paid media campaigns. This role offers the unique opportunity to shape our media strategy from the ground up and to influence how our vehicles are perceived across the UK market.
As a Marketing Content & Social Media Specialist, you will be instrumental in shaping Changan's brand voice and digital presence within the UK automotive market. Your primary focus will be to collaborate with external marketing agencies to ensure the delivery of compelling, on-brand materials across a variety of platforms, including social media, web, email, and video. You will act as a strategic partner and coordinator, ensuring all produced content reflects Changan's innovative spirit and connects effectively with target audiences. You will directly manage Changan UK social media channels, coordinating media strategies and public engagement.
While you will be firmly a part of the UK team, this is a blended role working closely with European colleagues on shared content.
- Bachelor's degree in Marketing or postgraduate Marketing qualification.
- Minimum 3-5 years of experience in paid media buying or digital marketing, ideally within the automotive or technology sectors.
- Strong analytical skills and a passion for performance marketing.
- Excellent organisational, communication, and negotiation skills.
Key Responsibilities:
- Develop and oversee an integrated content strategy aligned with Changan's business goals, product launches, and seasonal campaigns within the UK market.
- Coordinate with marketing agencies to brief, guide, and evaluate the creation of high-quality social media, digital, and video content that appeals to the UK audience and advances Changan's brand objectives.
- Foster engagement within online communities by partnering with agencies to support brand advocacy initiatives and strengthen relationships with customers, influencers, and partners.
- Monitor and analyse content performance via analytics tools, providing agencies with actionable feedback to refine strategies and enhance engagement and reach.
- Collaborate with internal teams including design, commercial, and product to ensure content consistency and effective storytelling across all platforms.
- Stay informed on automotive industry trends, digital best practices, and competitor activities to identify opportunities for innovation and differentiation, communicating these insights to agency partners.
- Support paid and organic social campaigns by briefing agency teams, reviewing targeted copy and creative assets, and amplifying campaign visibility through strategic coordination.
- Ensure all content adheres to Changan's brand guidelines, compliance standards, and regulatory requirements within the UK market, working closely with agencies to maintain quality and consistency.
Competitive, rewarding compensation package, based on your qualifications and experience.
Social Media and Content Specialist employer: Changan UK R&D Centre Limited
Contact Detail:
Changan UK R&D Centre Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Content Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and marketing industries. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns and content strategies. Use real metrics to demonstrate your impact. This will not only impress potential employers but also give you confidence when discussing your experience.
✨Tip Number 3
Stay updated on industry trends! Follow automotive news and social media marketing blogs to keep your knowledge fresh. Being able to discuss current trends during interviews shows you're passionate and well-informed, which is a big plus for any employer.
✨Tip Number 4
Apply through our website! We at StudySmarter encourage you to submit your application directly on our platform. It’s a great way to ensure your application gets seen by the right people and shows your enthusiasm for joining our team.
We think you need these skills to ace Social Media and Content Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Social Media and Content Specialist. Highlight your experience in digital marketing, especially within the automotive or technology sectors, and showcase any relevant campaigns you've worked on.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the automotive industry and how your skills align with Changan's innovative spirit. Don’t forget to mention specific examples of your work that demonstrate your expertise.
Showcase Your Analytical Skills: Since strong analytical skills are key for this role, be sure to include examples of how you've used data to drive marketing decisions in the past. Mention any tools you’ve used to monitor and analyse content performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Changan UK R&D Centre Limited
✨Know Your Stuff
Before the interview, dive deep into Changan's brand, values, and their presence in the UK market. Familiarise yourself with their vehicle lineup and how it blends European design with Chinese technology. This knowledge will not only impress your interviewers but also help you tailor your responses to align with their vision.
✨Showcase Your Creativity
As a Social Media and Content Specialist, creativity is key! Prepare examples of past campaigns you've worked on, especially those that had a measurable impact. Bring along a portfolio or case studies that highlight your ability to create engaging content and drive audience engagement.
✨Be Data-Driven
Changan is looking for someone with strong analytical skills. Brush up on how to interpret social media metrics and performance data. Be ready to discuss how you've used analytics tools in the past to refine strategies and improve campaign outcomes. This will show that you can back your creative ideas with solid data.
✨Engage with Enthusiasm
During the interview, demonstrate your passion for the automotive industry and digital marketing. Engage with your interviewers by asking insightful questions about their current strategies and future plans. This not only shows your interest but also positions you as a proactive candidate who is eager to contribute to their success.