UK Fleet and Leasing Manager in Birmingham

About Changan

Changan Automobile, a prominent Chinese automotive manufacturer with a global footprint, is expanding its presence in the European market. Having established design and R&D centers in Europe since the early 2000s, Changan is now reinforcing its commitment to the region with a new European headquarters in Munich. Starting September 2025, the company will launch operations across various European markets, introducing a lineup of vehicles that combine European design sophistication with cutting-edge Chinese technology. Focused on innovation and quality, Changan is excited to offer intelligent, stylish, and sustainable mobility solutions tailored to meet the needs of both Europe and the UK.

About the Role

We are seeking a Fleet and Leasing Manager to support the successful launch and long-term growth of the Changan brand in the UK. This is a unique and exciting opportunity to join the business at a pivotal moment as we establish operations in a new and competitive market. The ideal candidate will be commercially driven, proactive, and possess strong experience in the automotive fleet industry with knowledge of leasing, broker and corporate sales channels within the UK.

As the UK Fleet and Leasing Manager, you will be responsible for supporting the development and execution of Changan’s fleet go-to market strategy. This includes building relationships with key leasing companies, fleet operators, broker partners, public sector and corporate customers to maximise brand visibility, vehicle volume, and profitability in these channels. You will play a critical role in driving incremental sales through alternative routes to market, ensuring that all partners are aligned with Changan’s brand positioning, product strategy, and customer standards.

Requirements

• Qualifications: Bachelor's degree.
• Minimum of 5 years of experience in Automotive, within the Fleet sector.
• Full UK driving licence.

Skills we are looking for:

• Strong understanding of the fleet sector within the UK automotive industry with a particular focus on leasing channels.
• Experience of working with corporate customers to understand their vehicle requirements and positioning products within their fleet to optimize volume opportunities.
• Excellent commercial and negotiation skills, with the ability to structure compelling offers and secure strategic partnerships that drive volume and profitability.
• Experience of completing competitive tenders as required.
• Strong problem-solving skills, with a strategic mindset.
• Proven ability to influence and build strong relationships with both external and internal stakeholders at a senior level.
• Demonstrated ability to manage and build long-term relationships with key clients, public sector bodies, and procurement teams, fostering trust and ensuring ongoing business success.
• Ability to work in a fast-paced environment and deliver cross functional objectives.
• Experience of working in partnership with a dealer network to develop fleet volumes and market visibility.

Duties & Responsibilities:

• Execute Changan UK’s fleet and leasing strategy across multiple fleet sales channels to maximise sales performance, driving volume growth, brand visibility, and long-term commercial success across the fleet business.
• Build and manage relationships with key leasing companies, contract hire providers, vehicle brokers, corporate partners and public sector procurement ensuring Changan is positioned as a preferred partner.
• Raising awareness of the Changan brand by undertaking business development activities to secure new brand customers.
• Negotiate commercial terms, volume agreements, and service level expectations with the core fleet channels partners (leasing, corporate, broker, public sector, local authorities, fleet management companies) to ensure competitive positioning and profitability.
• Establish and maintain strong relationships with franchise partners, internal stakeholders, and external organisations to ensure the successful growth of the Changan brand in the UK.
• Engage in public sector procurement frameworks and tenders, ensuring compliance with regulatory standards and delivering tailored solutions that meet the specific needs of public sector organisations.
• Track and report on channel performance, including vehicle volumes, margins, customer acquisition, and partner satisfaction, providing regular insights to the senior leadership team.
• Conduct competitor and market analysis to identify opportunities, trends, and risks in the UK leasing and broker space, adjusting strategies to ensure market competitiveness.

Other Features

• A culturally enriching role with the opportunity to build something monumental.
• A diverse, multinational team.
• Start-up energy within secure corporate structures.
• Competitive, rewarding compensation package, based on your qualifications and experience.

If you are selected for an interview, our recruitment team will contact you directly. Unfortunately, due to the high volume of applications, we are unable to inform the candidates who are not shortlisted or provide specific feedback.