UK Dealer Network Growth & Engagement Lead in Birmingham
UK Dealer Network Growth & Engagement Lead

UK Dealer Network Growth & Engagement Lead in Birmingham

Birmingham Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the growth and engagement of Changan's UK dealer network and manage key events.
  • Company: Changan Automobile, a leading Chinese automotive manufacturer expanding in Europe.
  • Benefits: Competitive salary, diverse team, and a chance to shape the future of mobility.
  • Why this job: Be part of an exciting journey in a fast-paced, innovative automotive environment.
  • Qualifications: Bachelor's degree and 5+ years in Automotive Sales & Marketing required.
  • Other info: Opportunity to build something monumental with a culturally enriching role.

The predicted salary is between 36000 - 60000 £ per year.

About Changan

Changan Automobile, a prominent Chinese automotive manufacturer with a global footprint, is expanding its presence in the European market. Having established design and R&D centres in Europe since the early 2000s, Changan is now reinforcing its commitment to the region with a new European headquarters in Munich. Starting this summer, the company will launch operations across various European markets, introducing a lineup of vehicles that combine European design sophistication with cutting-edge Chinese technology. Focused on innovation and quality, Changan is excited to offer intelligent, stylish, and sustainable mobility solutions tailored to meet the needs of both Europe and the UK.

About the Role

Working closely with the Head of Network Development, the UK Network Engagement Manager will lead the creation, execution and ongoing management of Changan's UK network strategy and business planning process. You will be responsible for the development, performance management and growth of the dealer network, playing a key role in dealer onboarding, franchise performance, and partner readiness. You will also act as the main point of contact for key suppliers involved in dealer set-up activities, ensuring consistency, quality and brand alignment across the network. In addition, you will take full ownership of Changan's largest dealer-facing events in the UK, including the annual Dealer Conference and Dealer Awards, ensuring they reflect the company's brand, values and ambitions. This is a highly visible, strategic role that will significantly influence the success of Changan's UK expansion.

Qualifications

  • Bachelor's degree in Business, Marketing, Operations or a related field
  • Minimum of 5 years of experience in Automotive Sales & Marketing

Skills We Are Looking For

  • Strong understanding of Sales & Network Development in the automotive industry
  • Excellent communication and presentation skills, with the ability to engage a variety of audiences, from dealer management to senior internal stakeholders
  • Strong problem-solving skills, with a strategic mindset
  • Strong numerical ability and understanding of spreadsheet and database tools
  • Ability to influence senior external and internal stakeholders
  • Ability to work in a fast-paced environment and deliver cross-functional objectives
  • Proven experience working with franchised dealer networks
  • Experience managing multi-supplier projects and cross-functional stakeholders

Duties & Responsibilities

  • Support the execution & evolution of Changan's UK network development strategy, aligned with overall business objectives
  • Responsible for the creation and management of the Changan UK Sales Customer Satisfaction programme
  • Lead the network business planning process with dealer partners, including annual planning and performance reviews
  • Support the identification, appointment and onboarding of new dealer partners
  • Collect and consolidate dealer financial planning
  • Develop and evolve sales standards to ensure quality representation, and minimum cost of franchise
  • Create a framework for performance management
  • Ensure dealer readiness across facilities, staffing, training, IT systems and brand standards
  • Own the management and tracking of Franchise Agreement performance and compliance against minimum standards
  • Provide structured reporting and insights to senior UK and European leadership teams
  • Act as the main point of contact for suppliers involved in dealer setup (corporate identity, signage, equipment, IT, training, etc.)
  • Manage supplier timelines, deliverables and performance
  • Build strong relationships with internal teams and external partners to support network success
  • Own the planning, organisation and delivery of major UK dealer events, including the annual Dealer Conference and Dealer Awards
  • Manage event budgets, venues, agendas, speakers, content and logistics

Other Features

  • A culturally enriching role with the opportunity to build something monumental
  • A diverse, multinational team
  • Start-up energy within secure corporate structures
  • Competitive, rewarding compensation package, based on your qualifications and experience

If you are selected for an interview, our recruitment team will contact you directly. Unfortunately, due to the high volume of applications, we are unable to inform the candidates who are not shortlisted or provide specific feedback.

UK Dealer Network Growth & Engagement Lead in Birmingham employer: Changan UK R&D Centre Limited

Changan Automobile is an exceptional employer, offering a dynamic work environment in Birmingham that fosters innovation and collaboration. With a strong focus on employee growth, the company provides opportunities for professional development within a diverse, multinational team, all while being part of a pioneering automotive brand expanding into the European market. Employees enjoy a competitive compensation package and the chance to contribute to meaningful projects that shape the future of sustainable mobility solutions.
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Contact Detail:

Changan UK R&D Centre Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land UK Dealer Network Growth & Engagement Lead in Birmingham

✨Tip Number 1

Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that dream role!

✨Tip Number 2

Prepare for interviews by researching Changan and its values. Understand their mission and how they plan to grow in the UK market. This will not only impress your interviewers but also help you tailor your answers to show you’re the perfect fit for their team.

✨Tip Number 3

Practice your presentation skills! As a UK Dealer Network Growth & Engagement Lead, you’ll need to communicate effectively with various stakeholders. Grab a friend or use a mirror to rehearse your pitch and get comfortable presenting your ideas.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining Changan and being part of their exciting journey in the UK.

We think you need these skills to ace UK Dealer Network Growth & Engagement Lead in Birmingham

Sales & Network Development
Communication Skills
Presentation Skills
Problem-Solving Skills
Numerical Ability
Spreadsheet and Database Tools
Stakeholder Management
Project Management
Dealer Onboarding
Performance Management
Event Planning and Management
Cross-Functional Collaboration
Strategic Mindset
Relationship Building

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the role of UK Dealer Network Growth & Engagement Lead. Highlight your experience in automotive sales and network development, and don’t forget to showcase those excellent communication skills we’re looking for!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about Changan and how your background aligns with our goals. Be sure to mention any relevant experience managing dealer networks or events.

Showcase Your Problem-Solving Skills: In your application, give examples of how you've tackled challenges in previous roles. We want to see your strategic mindset in action, especially when it comes to influencing stakeholders and managing multi-supplier projects.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Changan!

How to prepare for a job interview at Changan UK R&D Centre Limited

✨Know Your Stuff

Make sure you research Changan Automobile thoroughly. Understand their mission, values, and the specifics of their UK expansion. Being able to discuss their vehicle lineup and how it aligns with European market needs will show your genuine interest and preparedness.

✨Showcase Your Experience

Prepare to discuss your previous experience in automotive sales and network development. Highlight specific examples where you've successfully managed dealer networks or led significant projects. This will demonstrate your capability to handle the responsibilities of the role.

✨Engage with Confidence

Practice your communication skills before the interview. You’ll need to engage with various stakeholders, so being articulate and confident is key. Consider doing mock interviews with friends or using video tools to refine your presentation style.

✨Ask Insightful Questions

Prepare thoughtful questions about the role and the company’s future plans in the UK market. This not only shows your enthusiasm but also helps you gauge if the company culture and objectives align with your career goals.

UK Dealer Network Growth & Engagement Lead in Birmingham
Changan UK R&D Centre Limited
Location: Birmingham

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