At a Glance
- Tasks: Coordinate CRM activities and support Fashion Advisors in building client relationships.
- Company: Join CHANEL, a leading luxury brand with a focus on client experience.
- Benefits: Enjoy private medical insurance, pension plans, and exclusive discounts.
- Other info: Gain hands-on experience and develop strong communication skills.
- Why this job: Shape the CRM culture in a luxury boutique and make a real impact.
- Qualifications: Experience in luxury retail and a passion for client development.
The predicted salary is between 30000 - 40000 £ per year.
As a CRM Executive, you will act as the key link between the Marketing/CRM team and the boutique, centralising and coordinating CRM activity while embedding a strong clienteling culture across the team. You will support Fashion Advisors in building long‑term, meaningful client relationships by translating data, insights, and marketing strategy into practical, actionable routines on the shop floor. Reporting into Boutique Management, you will play a hands‑on role in driving CRM adoption, raising capability across digital tools, and ensuring a consistent, elevated client experience aligned with CHANEL standards.
What Impact You Create at CHANEL
- Develop (with Boutique Director) and take ownership of the Boutique CRM Action Plan, aligned with both core and boutique‑specific objectives including client recruitment, retention, reactivation, conversion and upgrading.
- Regularly review Power BI dashboards to identify client insights and performance trends, sharing clear actions with Boutique Management.
- Attend monthly CRM/Marketing catch‑ups to review performance, identify opportunities, and refine the CRM action plan.
- Participate in Client Engagement Workshops and CRM seminars, cascading best practices back to the boutique.
- Report on CRM actions, KPIs, outcomes and learnings to Marketing and Boutique Management.
- Deliver targeted one‑to‑one coaching to develop Fashion Advisors’ capabilities in building long‑term client relationships and driving sustainable client development.
- Support advisors in consistently delivering CHANEL‑standard client communications, including effective appointment preparation and structured follow‑up.
CRM Tools & Capability Building
- Act as the boutique CRM digital tools champion, supporting and guiding Fashion Advisors in the use of CRM digital tools.
- Run regular sessions focused on data capture, data quality, and CRM best practices.
Coordinating CRM Activity & Engagement
- Coordinate CRM routines within the boutique and, where relevant, partner with CRM Ambassadors across boutiques.
- Facilitate monthly one‑to‑one CRM check‑ins with Fashion Advisors to review reports, KPIs and clienteling actions.
- Present CRM insights and priorities during morning briefs, ensuring CRM remains visible and actionable.
- Use initiative to keep CRM top of mind through engagement activities, such as challenges or competitions.
Entertainment, Event & Gifting Coordination
- Coordinate entertainment and gifting activities, including budget tracking, inventory management and targeting proposals.
- Review client lists provided by the CRM Marketing team with each Fashion Advisor to align outreach with strategy.
- Build bespoke client journey plans each year for top clients, to continue to develop and loyalise boutique client base.
- Host clients at various events (local, regional or international), acting as the boutique representative. Gather all relevant client details, be the main point of contact, and coordinate any necessary (travel) logistics.
- Liaise with counterparts in other markets for international boutique appointments, and identify shared client gifting and hospitality opportunities for multi‑market top clients.
- Collate client responses and feedback to share insights with the Marketing/CRM team.
What You Will Bring to the Role
- Experience within luxury retail, premium retail or high‑service environments, with exposure to client development.
- A strong interest in CRM, clienteling and data‑driven decision making.
- Confidence using digital tools and dashboards, with solid proficiency in Microsoft Excel, PowerPoint and Word.
- Strong organisational skills with the ability to work autonomously and coordinate others.
- Clear and concise communicator, confident presenting CRM insights to teams.
- High attention to detail and a structured, proactive approach to follow‑up and execution.
You Are Energised By
- Supporting others to build long‑term, trusted client relationships.
- Using data and insights to identify opportunities and drive client value.
- Collaborating across teams and stakeholders.
- Coaching, influencing and enabling people to succeed.
- Creating inclusive, personalised and memorable client experiences.
What You Will Gain from This Experience
- Hands‑on experience shaping CRM culture within a leading luxury boutique.
- Deep exposure to luxury clienteling strategies, tools and best practice.
- Close collaboration with Boutique Management and Marketing/CRM teams.
- Development of strong coordination, communication and influencing skills within a luxury retail environment.
- Contributing to the on‑going and companywide vision of sustainability.
Sustainability at CHANEL
Sustainability is one of CHANEL’s key performance drivers, embedded into our ways of working we require continued collective action from all employees to deliver on CHANEL’s House Sustainability Ambitions across our four key areas, Restoring Nature and Climate, Investing in Circularity, Advancing dignity and prosperity and Promoting the autonomy of women.
Benefits at CHANEL
- Physical Wellbeing: Private Medical Insurance covering pre‑existing medical conditions and ability to add family members, Online GP App with 24/7 appointments available within 24 hours and Cycle Scheme participation for a tax‑exempt bike and/or accessories.
- Financial Wellbeing: Pension, Life Assurance and Retail Discounts across multiple retailers including Supermarkets, Gyms, Days Out and 100’s more.
- Mental Wellbeing: Employee Assistance Programmes and Other Support Lines.
- Platforms: Multiple Platforms to support across Wellbeing.
- Lifestyle: Arts & Culture Ticket Discounts across major London attractions, CHANEL Product Discounts and Employee Only Sales.
- Employee Recognition: Service Awards Programme offering CHANEL Products, Retail Vouchers and Additional Holidays across milestones.
CRM Executive, Selfridges Manchester employer: Chanel, Inc.
At CHANEL, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and personal growth. As a CRM Executive in our Manchester boutique, you will benefit from hands-on experience in luxury retail, access to comprehensive wellbeing programmes, and opportunities for professional development while contributing to our commitment to sustainability. Join us to be part of a team that values long-term client relationships and empowers you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive, Selfridges Manchester
✨Tip Number 1
Get to know the company culture! Before your interview, dive into CHANEL's values and how they align with your own. This will help you connect better during the conversation and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice makes perfect! Run through common interview questions with a friend or in front of the mirror. Focus on how your experience in luxury retail and client development can benefit CHANEL, especially in building those long-term relationships.
✨Tip Number 3
Show off your data skills! Be ready to discuss how you've used data to drive client engagement in the past. Bring examples of how you've translated insights into actionable strategies, just like what they'll expect from you as a CRM Executive.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. Mention something specific from your chat to remind them of your enthusiasm and fit for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace CRM Executive, Selfridges Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Executive role. Highlight your experience in luxury retail and client development, and show how your skills align with the responsibilities outlined in the job description.
Showcase Your Data Skills:Since this role involves using digital tools and data insights, be sure to mention any relevant experience you have with CRM systems or data analysis. We want to see how you can leverage data to enhance client relationships!
Communicate Clearly:Your written application should reflect your ability to communicate effectively. Use clear and concise language, and make sure to proofread for any typos or errors. We value attention to detail!
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensure you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Chanel, Inc.
✨Know Your CRM Inside Out
Before the interview, make sure you understand the basics of CRM and how it applies to luxury retail. Familiarise yourself with key concepts like clienteling, data-driven decision making, and how to use digital tools effectively. This will show your passion for the role and your readiness to contribute.
✨Showcase Your Communication Skills
As a CRM Executive, you'll need to communicate insights clearly. Prepare examples of how you've successfully presented data or coached others in previous roles. Practising your delivery can help you come across as confident and articulate during the interview.
✨Demonstrate Your Organisational Skills
Be ready to discuss how you manage multiple tasks and coordinate activities. Share specific examples of how you've organised events or managed projects in the past. This will highlight your ability to work autonomously and keep everything running smoothly.
✨Emphasise Your Client-Centric Approach
Prepare to talk about your experience in building long-term client relationships. Think of instances where you've gone above and beyond to enhance client experiences. This will resonate well with the values of CHANEL and show that you're aligned with their client-focused culture.
