Content And Creative Marketing Specialist

CHAMP Cargosystems is one of the world’s leading providers of innovative IT logistics solutions to the global air cargo industry. Headquartered in Luxembourg, we have over 500 employees located in offices in London, Zurich, Manila and Frankfurt, as well as Amman, Atlanta and Singapore.

Our Global Sales and Marketing business consists of a dynamic team of highly knowledgeable professionals focused on growing and developing our business. We achieve this in part by taking a customer-centric approach to our commercial activities, looking to add value to our customers’ operations wherever possible.

We are currently looking for a Content Marketing Specialist to join our London team. Reporting to the Head of Digital & Content Marketing, you will help develop and execute a content strategy that positions CHAMP as a thought leader and trusted partner, leading software provider, ultimately contributing to our growth and success.

• Advanced writing and editing: Exceptional writing and editing skills with the ability to communicate complex benefits clearly and concisely.
• Website: Produce high-quality content with SEO in mind that showcases our software solutions for promotional landing pages, product pages, and other key web pages. Write promotional emails (event invites, webinars), as well as content for all CHAMP newsletters and customer announcements.
• Social media: Write content to position CHAMP’s solutions and initiatives across social platforms. Manage the social media calendar, ensuring regular updates and timely responses to comments and 3rd party posts.
• Other ad hoc copy requests. Ensure all content is consistent in tone, style, and quality, adhering to brand guidelines and optimizing for SEO where applicable.

• Manage & execute multi-channel campaigns from start to finish, including all assets from blogs, landing pages, emails, social media posts, to video assets, etc. (liaise with in-house marketing team as needed).
• Leverage Marketing Automation tools such as retargeting, popup banners, etc. Assist with building automation programs to deliver targeted content, drip campaigns, and other nurture initiatives.
• PPC: Assist with setting up Pay Per Click campaigns: Publishing content across digital platforms including company intranet, YouTube, corporate website, and media distribution tool.

• Audit content.
• Create and manage content calendars and pipelines, ensuring timely delivery of relevant and engaging content across audiences.
• Conduct in-depth keyword research and competitor analysis for SEO improvements.
• Monitor industry trends and competitor activity to identify opportunities for content improvement.
• Generate regular reports on content performance, providing insights to optimize strategy and improve ROI.

• Assist with general tasks such as lead/enquiry management, content inventory management, and meeting preparations.
• Assist wider marketing team on ad-hoc projects & requests.
• Work with Portfolio Marketing Manager on key product proposition-based initiatives for promotional campaigns.
• Work with Head of PR, Corporate Marketing & Events to incorporate event/webinar calendar and incoming press inquiries into content pipeline.
• Work with graphic designer on assets for various content formats – promo videos, blog feature image, social media graphics.

Excellent written and spoken English is a must due to the nature of the role. Can write for an international audience – i.e. non-native English speakers. Strong editing skills and attention to detail. Highly organized to work on multiple projects at once. Strong understanding of Digital Marketing and SEO; interest in website publishing.

Graduate or Undergraduate in a Marketing Communications or English-related subject. ~1-3 years experience in content or digital marketing, ideally with a focus on B2B software or SaaS. ~ Experience in writing for Aviation, Logistics, air cargo would be a plus.

Applicants will be required to submit a writing task as part of the 1st stage interview.