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- Tasks: Lead creative direction and oversee project development for CGTN's visual storytelling.
- Company: CGTN is a global media organisation delivering authoritative news and analysis worldwide.
- Benefits: Work in a dynamic, cross-cultural environment with opportunities for innovation and creativity.
- Why this job: Join a prestigious team shaping global narratives and enhancing brand excellence.
- Qualifications: Bachelor’s degree in relevant fields and 3+ years in a senior creative role required.
- Other info: Open exclusively to foreign passport holders; early applications encouraged.
The predicted salary is between 43200 - 72000 £ per year.
Location: Beijing, China (Full-time, 12-month renewable contract)
Eligibility: Open exclusively to foreign passport holders
About CGTN and the Role
CGTN is a global media organization committed to delivering authoritative news and analysis to a worldwide audience through TV, mobile, and digital platforms. Based in Beijing, the Creative Director will lead the Packaging Team’s visual storytelling and creative vision—driving brand excellence and narrative impact across CGTN’s global output.
Key Responsibilities
- Lead and define the creative direction aligned with CGTN’s visual identity and international standards.
- Oversee end-to-end project development—from conceptualization and scripting to final execution.
- Track and analyze global media and branding trends, infusing fresh thinking and innovation into our workflow.
- Inspire, manage, and develop a diverse team of designers and motion artists in a dynamic cross-cultural environment.
- Collaborate closely with editorial, technical, and external teams to ensure timely and high-quality output.
- Provide strategic creative direction for major international events.
Qualifications
- Bachelor’s degree or higher in Art, Visual Communication, Advertising, or related fields.
- Minimum 3 years in a senior creative role—preferably as Creative Director in an international media setting.
- Proven portfolio of high-impact, internationally recognized projects; industry awards are a strong plus (e.g., Promax, Red Dot, Cannes Lions).
- Demonstrated expertise across media types including promotional videos, studio design, graphic/motion packaging.
- Strong understanding of global creative trends and ability to adapt them within cross-cultural contexts.
- Excellent communication and presentation skills to convey vision and align stakeholders.
How to Apply
Send your CV and portfolio to: li.chengyang@cgtn.com. Applications are reviewed on a rolling basis—early applications are strongly encouraged.
Creative Director employer: CGTN
Contact Detail:
CGTN Recruiting Team
li.chengyang@cgtn.com
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Director
✨Tip Number 1
Familiarise yourself with CGTN's existing visual identity and recent projects. Understanding their style will help you articulate how your creative vision aligns with their brand during any discussions.
✨Tip Number 2
Network with professionals in the media industry, especially those who have experience working in international settings. This can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss global media trends and how they can be applied to CGTN’s output. Being able to showcase your knowledge of current trends will demonstrate your expertise and forward-thinking approach.
✨Tip Number 4
Consider creating a mini portfolio that highlights your most impactful projects relevant to the role. This can serve as a conversation starter and show your ability to deliver high-quality work.
We think you need these skills to ace Creative Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Creative Director position at CGTN. Tailor your application to highlight how your experience aligns with their needs.
Showcase Your Portfolio: Since a strong portfolio is crucial for this role, select your best work that demonstrates high-impact projects and creativity. Ensure it reflects your ability to lead visual storytelling and aligns with CGTN’s international standards.
Craft a Compelling CV: Your CV should clearly outline your relevant experience, particularly in senior creative roles. Highlight any awards or recognitions you've received, as well as your expertise across various media types.
Personalise Your Application: When writing your cover letter or motivation statement, personalise it to CGTN. Discuss why you are passionate about their mission and how you can contribute to their creative vision and brand excellence.
How to prepare for a job interview at CGTN
✨Showcase Your Portfolio
As a Creative Director, your portfolio is your calling card. Make sure to present a well-curated selection of your best work that highlights your creative vision and impact. Be prepared to discuss the thought process behind each project and how it aligns with global trends.
✨Understand CGTN's Brand Identity
Before the interview, take time to research CGTN’s visual identity and recent projects. Understanding their brand will allow you to speak confidently about how your creative direction can enhance their narrative and align with their international standards.
✨Demonstrate Leadership Skills
As you'll be managing a diverse team, it's crucial to showcase your leadership style. Prepare examples of how you've inspired and developed teams in the past, especially in cross-cultural environments, to illustrate your ability to foster creativity and collaboration.
✨Stay Updated on Global Trends
CGTN values innovation, so be ready to discuss current global media and branding trends. Share insights on how you can infuse fresh thinking into their workflow and adapt these trends within a cross-cultural context, demonstrating your forward-thinking approach.
