At a Glance
- Tasks: Drive impactful marketing strategies to support business growth and strengthen client relationships.
- Company: Join CGI, a leading tech and consulting firm committed to inclusivity and diversity.
- Benefits: Competitive salary, excellent pension, private healthcare, and a share scheme for all employees.
- Other info: Hybrid role with opportunities for career growth and professional development.
- Why this job: Be a key player in shaping market positioning and driving commercial success.
- Qualifications: Strong B2B marketing experience and ability to influence senior stakeholders.
This job is with CGI, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
CGI is shaping the future of technology and consulting by helping organisations solve complex challenges and achieve measurable business outcomes. As our Marketing Manager for the Leeds Business Unit, you will play a pivotal role in driving commercially focused marketing and communications that directly support business growth, strengthen client relationships and enhance our market position. Working as a trusted partner to senior business leaders, you will translate strategy into impactful marketing activity, influencing growth across key sectors while being empowered to take ownership, innovate and collaborate with colleagues across our global organisation.
Due to the secure nature of the programme, you will need to hold UK Security Clearance or be eligible to go through this clearance. This is a hybrid position.
Your future duties and responsibilities:
- Act as the strategic marketing partner for CGI's Leeds Business Unit, working closely with senior leaders to develop and deliver integrated marketing and communications strategies that contribute directly to revenue growth, business development and strategic account expansion.
- Shape market positioning, influence commercial priorities and deliver measurable outcomes while collaborating with specialist marketing teams across CGI's UK and global organisation.
- Lead the planning and execution of commercially focused campaigns, thought leadership, employer brand activity and internal communications, ensuring every initiative aligns with business objectives and delivers value.
Key responsibilities:
- Lead & Deliver integrated marketing and communications strategies aligned to business growth objectives.
- Drive Commercial Growth by supporting pipeline generation, win-rate improvement and strategic account development.
- Partner & Influence senior Business Unit leaders on marketing priorities and investment decisions.
- Develop & Position compelling market messaging aligned with CGI's brand and sector expertise.
- Coordinate & Collaborate with specialist marketing teams across digital, PR, content, brand and business development.
- Measure & Optimise marketing performance through KPIs, ROI analysis and continuous improvement.
- Champion Employer Brand through initiatives that support workforce growth and talent attraction.
- Strengthen Internal Communications to engage colleagues around strategy, performance and business priorities.
Required qualifications to be successful in this role:
- Strong B2B marketing experience gained within technology, consulting or professional services.
- Ability to influence senior stakeholders and translate commercial strategy into measurable marketing outcomes.
- Comfortable developing strategic plans and delivering hands-on campaigns.
- Excellent commercial awareness, communication skills and the confidence to operate within a complex, matrix environment.
Essential qualifications:
- Significant B2B marketing experience within technology, consulting or professional services.
- Proven experience partnering with senior business leaders as a trusted marketing advisor.
- Demonstrable success delivering measurable commercial growth through marketing.
- Strong strategic planning and integrated marketing campaign experience.
- Experience working within a matrix or global organisation.
- Strong understanding of pipeline development, ROI measurement and marketing performance metrics.
- Excellent stakeholder management and influencing skills.
- Ability to simplify complex propositions into clear, compelling messaging.
- Collaborative approach combined with strong ownership, accountability and commercial focus.
Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you'll reach your full potential because you are invited to be an owner from day 1 as we work together to bring our Dream to life. That's why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company's strategy and direction.
Your work creates value. You'll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.
You'll shape your career by joining a company built to grow and last. You'll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.
Marketing Manager in Yorkshire employer: CGI
CGI is an exceptional employer that fosters a culture of inclusivity and collaboration, making it a great place for Senior Programme Managers to thrive. With a commitment to professional growth, competitive benefits including a share scheme, and recognition as one of the UK's Best Employers, CGI offers a supportive environment where you can lead transformative projects in the energy sector while working alongside talented colleagues in Aberdeen. Join us to not only advance your career but also to be part of a community that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Yorkshire
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CGI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CGI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CGI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CGI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Yorkshire
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CGI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CGI:Show us that you’ve done your homework! In your application, briefly mention what you admire about CGI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CGI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CGI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CGI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
