Brand and Digital Marketing Director in London

At CGI, we help clients transform their organisations through technology, innovation, and trusted expertise. As our Brand and Digital Marketing Director for the UK & Australia, you will play a pivotal role in accelerating growth by shaping how we engage audiences, strengthen our market presence, and deliver measurable business outcomes. Working at the intersection of brand strategy, digital performance, and customer engagement, you will drive high-impact marketing programmes, influence strategic direction, and help build scalable capabilities that create lasting value.

Due to the secure nature of the programme, you will need to hold UK Security Clearance or be eligible to go through this clearance. This is a hybrid position.

Your future duties and responsibilities:

• Lead CGI’s brand and digital marketing strategy across the UK and Australia, ensuring that brand excellence and digital best practices translate into measurable business growth.
• Work closely with Marketing Business Partners, global centres of expertise, and senior stakeholders to create integrated, performance-led marketing programmes that strengthen market positioning, drive engagement, and contribute to pipeline growth.
• Shape the future of digital marketing capability within the region while championing continuous improvement and innovation.
• Take ownership of developing scalable frameworks, customer journeys, marketing automation programmes, and performance measurement models that enable consistent, high-quality campaign delivery.
• Lead and mentor a team of marketing professionals, fostering a culture of accountability, creativity, collaboration, and data-driven decision-making.

Key responsibilities:

• Lead & Evolve regional brand and digital marketing strategy aligned to business priorities and global standards.
• Design & Deliver integrated, full-funnel marketing campaigns that drive awareness, engagement, conversion, and nurture.
• Build & Scale marketing automation programmes within HubSpot, including sophisticated workflows and trigger-based journeys.
• Define & Optimise audience segmentation, targeting, and retargeting strategies to maximise campaign effectiveness.
• Measure & Improve campaign performance through robust attribution, tracking frameworks, and ROI analysis.
• Test & Innovate using A/B testing, experimentation, and data-led optimisation approaches.
• Integrate & Activate paid, owned, and earned channels into cohesive route-to-market strategies.
• Coach & Develop marketing teams and stakeholders, raising capability across brand, digital, and performance marketing disciplines.
• Establish & Govern best practices, frameworks, and standards that improve consistency, quality, and efficiency.
• Collaborate & Influence senior leaders, global networks, and subject matter experts to drive strategic alignment and business impact.

Required qualifications to be successful in this role:

• Extensive experience leading brand and digital marketing functions within a B2B technology, consulting, or professional services environment.
• Deep expertise across performance marketing, marketing automation, customer journey design, and digital channel strategy.
• Strong commercial mindset and a proven ability to translate marketing activity into measurable business outcomes.
• Ability to influence senior stakeholders, build high-performing teams, and drive capability development within a complex matrix organisation.

Essential qualifications:

• Significant experience leading brand and digital marketing teams in a B2B, technology, consulting, or professional services environment.
• Proven expertise in marketing automation platforms, ideally HubSpot.
• Strong experience designing and optimising end-to-end customer journeys.
• Demonstrable success delivering performance-led marketing programmes with measurable business outcomes.
• Advanced understanding of digital channels, including websites, paid and organic social media, content distribution, and demand generation.
• Experience implementing campaign measurement frameworks, attribution models, and performance reporting.
• Strong knowledge of audience segmentation, targeting, behavioural engagement, and retargeting strategies.
• Proven ability to build, mentor, and develop high-performing marketing teams.
• Experience operating effectively within a matrixed, global organisation.
• Excellent stakeholder management, communication, and influencing skills.
• Strong commercial acumen with the ability to align marketing investment to growth objectives.

What you can expect from us:

Together, as owners, let’s turn meaningful insights into action. Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because you are invited to be an owner from day 1 as we work together to bring our Dream to life. Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise. You’ll shape your career by joining a company built to grow and last.