Account Director, CGC London

CGC is a global brand building communications agency, spanning brand communications, influencer marketing and talent representation. CGC represents the leading power brands within the beauty industry. CGC London is looking for a dynamic Account Director with strong team and client leadership skills who can demonstrate valuable communication experience with beauty, wellness and lifestyle brands either agency or client-side. The role requires strong communication and networking skills; an ability to build relationships and provide strategic client counsel.

Responsibilities:

• Lead own client portfolio (5/6 brands) working alongside and reporting to Chief Global Brand and Creative Officer.
• Lead execution of clients communications strategy, across press, digital and social channels.
• Ensure strong, collaborative and valuable relationships with all clients and respective teams.
• Understand the vision, story, product offer and positioning of each of your brands and their position within the marketplace.
• Show a deep understanding of client’s business in order to deliver strategic and creative campaigns against briefs.
• Lead your team to secure qualitative and impactful coverage across all digital, print and social platforms, ensuring a year on year increase.
• Generate story ideas and pitching proactively across the whole media landscape.
• Support junior members of the team in pitching and building relationships.
• Align with your own brand’s marketing calendar and implement and manage the PR calendar to support all launch initiatives and seasonal focuses.
• Plan and execute all UK launch events (inline with brand and CGC vision and guidelines).
• Leading development and briefing of creative content for client projects and campaigns.
• Identify collaboration opportunities and potential partnerships to promote owned brands and their services.
• Produce creative and engaging written press materials, pitches, strategies and content for clients.
• Monitor and manage client budgets ensuring no overspend.
• Contribute to new business pitching.

Management:

• Day to day lead / management/ organisation of your portfolio of brands.
• Manage, develop & inspire junior staff members.
• Lead weekly team meetings, bring new, creative on brand ideas and initiatives alongside Senior Account Director.

Skills, Knowledge and Expertise:

• 8+ years experience in luxury public relations.
• Proven track record / success with beauty wellness and lifestyle brands.
• Experience in implementing successful ROI driven social media campaigns.
• Strong understanding of how relevant digital marketing channels function.
• Excellent analytical and project management skills.
• A multi-tasker who enjoys working in a fast-paced environment and can adhere to deadlines.
• Strong negotiation, presentation and communications skills.
• Confident and dynamic leader.
• Keen interest in industry trends.

Benefits:

• Hybrid working – Our team enjoys the flexibility of a hybrid working model with 4 days a week in our King’s Road Office.
• Health Insurance – We offer a comprehensive health insurance policy to ensure you have well-being and peace of mind.
• Pension Scheme – A supportive employee pension scheme is offered to help you build a secure and comfortable future.
• Holiday allowance – All staff get 25 days holiday allowance and all of our staff are given an extra day to enjoy their birthday.
• Summer Fridays – All of our staff enjoy an early finish on Friday at 1pm during the summer.

At CGC we foster a culture of diversity and inclusion as we pride ourselves on being a company represented by people of all different backgrounds and orientations. We are committed to providing equal employment opportunities regardless of gender, disability, sexual orientation, generation, ethnicity, religion, family or parental status, neurodiversity or belief.