Product Manager - Digital Distribution
Department: Technology
Employment Type: Permanent - Full Time
Location: UK - London
Reporting To: Nick Boorman
Description
You will be part of the Product team within Technology, the engine room of the business, delivering bespoke systems that give CFC its competitive edge in a dynamic and fast-paced marketplace. As a Product Manager, you will play a critical role in identifying and solving real business problems by translating strategic and customer needs into actionable product solutions. You will work on high-impact initiatives that improve efficiency, enhance user experience, and support business growth and profitability.
You will take ownership of a defined product, managing and prioritising the product backlog in alignment with the broader product vision and roadmap. This involves working closely with stakeholders across the business to understand their needs, gather feedback, and balance competing priorities. Your focus will be on delivering measurable value by making data-informed decisions and ensuring product changes align with business objectives.
In this role, you will work closely with Distribution, Revenue Operations, and broker‑facing teams to ensure that distribution and CRM workflows, broker lifecycle processes, and trading interactions are well understood, efficient, scalable, and data‑driven. You will take ownership of CFC’s Broker Relationship Management (BRM) product, partnering with key stakeholders to shape its evolution and support the growth of CFC’s global distribution and revenue operations capabilities.
You will be responsible for defining business processes, features, and epics, translating them into clear, testable user stories for delivery teams. Working closely with engineering and QA, you will help design and deliver customer‑centric solutions, while actively contributing to agile ceremonies to drive alignment and continuous improvement. The ideal candidate will bring product management experience within insurance, a strong understanding of broker lifecycle and digital trading, and the ambition to take on a broad, high‑impact role in a growing business.
About the role
Drive the delivery of high‑impact product outcomes by turning business needs into clear, actionable solutions.
You’ll sit at the heart of Product, Engineering, and the business — shaping requirements, prioritising work, and ensuring teams are aligned on delivering real value. This is about clarity, momentum, and outcomes, not just process.
- Own and prioritise the product backlog, ensuring work is clear, testable, and deliverable
- Partner with stakeholders to shape requirements and align on priorities and outcomes
- Translate complex needs into user stories that drive real delivery value
- Keep teams aligned and moving through active involvement in agile ceremonies
- Drive delivery against KPIs, iterating based on feedback and data
- Map and improve end‑to‑end processes across broker and trading workflows
- Use data and insight to identify improvements and optimise product performance
About you
You’re a product‑focused problem solver who knows how to turn complexity into clarity and ideas into outcomes.
You’re equally comfortable working with stakeholders and engineers, and you bring a strong sense of ownership, curiosity, and drive to continuously improve how things work.
- Proven experience as a Product Owner, Product Manager, or Senior BA
- Strong stakeholder skills, with the ability to influence and align at all levels
- Confident translating business needs into clear, prioritised product requirements
- Experience working in agile, cross‑functional product teams
- Strong analytical mindset, using data and feedback to drive decisions
- Comfortable working across both strategic and operational challenges
- Experience in insurance, broking, or trading environments is a strong advantage
- Clear communicator, able to simplify complexity for different audiences
- Proactive, collaborative, and focused on delivering meaningful outcomes
Core Values
Love what you do:
We show up each day ready to take on the world. Our passion and intensity set us apart and makes the difference to our colleagues, customers, brokers and carriers.
Challenge everything:
We’re never afraid to question the way that things are done and we constantly challenge ourselves and others to makes things better.
Have fun, be good:
Insurance is a serious business, but we don’t take ourselves too seriously. We make it fun to work at CFC, we welcome all viewpoints, and we treat everyone how we would expect to be treated.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager - Digital Distribution
✨Get to Know Your E-commerce Community
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In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to CFC Underwriting for the Product Manager - Digital Distribution, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
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Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at CFC Underwriting, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
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How to prepare for a job interview at CFC Underwriting
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that CFC Underwriting uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at CFC Underwriting. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
