At a Glance
- Tasks: Create compelling membership value propositions and lead go-to-market strategies.
- Company: Join CFA Institute, a global leader in membership engagement.
- Benefits: Competitive salary, annual bonus, pension contributions, and comprehensive medical benefits.
- Other info: Dynamic role with opportunities for growth and collaboration across global teams.
- Why this job: Shape a new product marketing capability and enhance member experiences.
- Qualifications: Strong product marketing experience and ability to analyse customer insights.
The predicted salary is between 75000 - 85000 € per year.
Location: London, UK (Hybrid)
Can you turn customer insight into propositions that make value clear and relevant? Do you know how to connect product marketing, segmentation, GTM, and lifecycle engagement? Would you enjoy building a new product marketing capability in a complex, global membership organisation? At CFA Institute, we are strengthening how we articulate and bring to market the value of membership. As Senior Manager, Membership Product Marketing & GTM, you will build clear value propositions, segmentation strategies, and go-to-market plans that help members understand, engage with, and benefit from what membership offers. This is a newly created role in a developing function and provides a strong opportunity for a product marketer who enjoys using insight to shape proposition, messaging, lifecycle engagement, and stakeholder alignment rather than simply executing campaigns.
What You'll Do
- Develop clear membership and benefit value propositions that speak to different member segments, needs, and career stages.
- Use member insight, NPS themes, survey data, and performance evidence to shape proposition, segmentation, messaging, and GTM recommendations.
- Lead GTM planning for membership benefits, product enhancements, and strategic initiatives.
- Partner with Membership, Product, Central Marketing, Market Intelligence, analytics, regional teams, Education, and other stakeholders to align priorities and execution.
- Build lifecycle engagement strategies that help members understand the right benefits at the right time.
- Translate complex membership benefits into clear, relevant value narratives that support awareness, adoption, engagement, and retention.
- Help establish product marketing discipline within a new and evolving function.
What We're Looking For
- Strong product marketing experience, ideally in a digital, subscription, lifecycle, learning, or customer engagement environment.
- Proven experience developing value propositions, segmentation strategies, and GTM plans.
- Comfort working with customer/member insight, surveys, behavioural data, and marketing performance evidence.
- Ability to connect product value, audience need, messaging, lifecycle timing, and business outcomes.
- Strong stakeholder management skills and confidence influencing across complex or matrixed organisations.
- Structured strategic thinker who can build plans independently and turn ambiguity into practical direction.
- Balanced marketing judgement: insight-led and commercially aware, while still able to communicate clearly and bring people with you.
Nice To Have
- Experience in subscription, digital learning, education subscription, or member/customer lifecycle environments.
- Experience working across product, marketing, analytics, and regional/global stakeholder groups.
- Experience building product marketing capability in a new or maturing function.
Why Join Us
- Create and shape a new product marketing capability for membership.
- Play a direct role in improving how members understand and experience value.
- Work across a global organisation with exposure to product, marketing, insights, education, and regional membership teams.
- Put your stamp on how proposition development, GTM planning, and lifecycle engagement work in practice.
- Join a developing function with scope for future growth, broader exposure, and potential team expansion.
We are committed to transparency and equity in our hiring process. Expected salary range: £75,000 - £85,000 per year. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a pension plan, and a comprehensive medical benefits package. We are an Equal Opportunity Employer.
Senior Manager, Membership Product Marketing & GTM employer: CFA Institute
CFA Institute is an exceptional employer that offers a unique opportunity to shape a new product marketing capability within a global membership organisation. With a strong commitment to employee growth, you will have the chance to influence how members engage with and benefit from our offerings, all while enjoying a hybrid work environment in London. Our culture prioritises transparency, equity, and collaboration, ensuring that your contributions are valued and recognised as we work together to enhance member experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Membership Product Marketing & GTM
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their membership value propositions and think about how you can contribute to their goals.
✨Tip Number 3
Showcase your insights! During interviews, share examples of how you've used customer data to shape marketing strategies. This will highlight your fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Manager, Membership Product Marketing & GTM
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and needs of CFA Institute. Show us that you get what membership means and how it can benefit different segments.
Showcase Your Experience:We want to see your product marketing experience shine! Highlight specific examples where you've developed value propositions or GTM plans. Use metrics and insights to back up your claims – numbers speak volumes!
Be Clear and Concise:Keep your application straightforward. Avoid jargon and fluff; instead, focus on clear narratives that demonstrate your understanding of member engagement and lifecycle strategies. We appreciate clarity as much as creativity!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at CFA Institute
✨Know Your Value Propositions
Before the interview, make sure you can articulate clear value propositions for different member segments. Use examples from your past experience to demonstrate how you've successfully developed and communicated these propositions.
✨Leverage Customer Insights
Familiarise yourself with customer/member insights, NPS themes, and survey data relevant to the role. Be prepared to discuss how you would use this data to shape segmentation strategies and go-to-market plans.
✨Showcase Stakeholder Management Skills
Think of examples where you've effectively influenced stakeholders across complex organisations. Highlight your ability to align priorities and execution with various teams, as this is crucial for the role.
✨Demonstrate Strategic Thinking
Prepare to discuss how you approach strategic planning, especially in ambiguous situations. Share instances where you've turned uncertainty into actionable plans, showcasing your structured thinking and marketing judgement.
