At a Glance
- Tasks: Transform customer insights into impactful product strategies and market approaches.
- Company: Join CFA Institute, a leader in customer-first innovation.
- Benefits: Competitive salary, annual bonuses, comprehensive health coverage, and flexible work options.
- Other info: Dynamic role with opportunities for growth in a collaborative environment.
- Why this job: Shape products and strategies that truly resonate with customers.
- Qualifications: Experience in customer insights, market research, and strong communication skills.
The predicted salary is between 60000 - 70000 € per year.
London (Hybrid) Do you enjoy turning customer insight into decisions that shape products and go-to-market strategy? Are you naturally curious about how and why customers make decisions? Looking for a role where your thinking influences direction, not just execution? This is a newly created Product Marketing Manager, Inbound & Customer Research role at a pivotal moment for CFA Institute. As we continue to evolve towards a more customer‑first approach, you will sit within the Product Marketing team and play a key role in shaping how products are developed, positioned, and brought to market. This role sits at the intersection of product and go‑to‑market. You will bring the customer perspective into decision‑making, helping shape both what is built and how it is taken to market. Working closely with product and marketing teams, your focus will be on turning customer and market understanding into clear, actionable direction.
What You’ll Do
- Build a deep understanding of customer needs, behaviours, and market dynamics through research and analysis
- Turn insight into clear, practical recommendations that influence product direction and go‑to‑market approach
- Support the coordination and readiness of global product launches, ensuring alignment across teams
- Partner closely with product, marketing, and commercial teams to align on positioning, messaging, and priorities
- Conduct competitive and market analysis to identify opportunities for differentiation and growth
- Contribute to product positioning and customer‑facing messaging grounded in real customer understanding
- Bring clarity to complex or ambiguous challenges, helping stakeholders make informed decisions
- Act as a trusted partner across teams, influencing direction through insight rather than ownership
What We’re Looking For
- Experience in customer insights, market research, UX research, or voice‑of‑customer work
- Strong ability to synthesise complex information and translate it into clear, actionable recommendations
- Exposure to product launches, positioning, or go‑to‑market activity
- Exposure to inbound product marketing or early‑stage product marketing activities, particularly around customer insight, positioning, and market understanding
- Experience working cross‑functionally with product, marketing, or commercial teams
- Ability to influence stakeholders and shape decisions through insight, rather than direct ownership
- Excellent communication skills, with the ability to present ideas clearly to different audiences
- Naturally curious, analytical, and comfortable working in evolving or ambiguous environments
- Backgrounds in product marketing (insight‑led), UX research, market research, or early‑stage product roles are particularly relevant
Benefits
Expected salary range: £60,000 - £70,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a pension plan, and a comprehensive medical benefits package. Comprehensive health coverage for you and your family, generous leave and time off, competitive retirement plans, flexible work options, wellness, education, and support programs.
Product Marketing Manager, Inbound & Customer Research employer: CFA Institute
CFA Institute is an exceptional employer that prioritises a customer-first approach, fostering a collaborative and innovative work culture in the heart of London. Employees benefit from a comprehensive package including competitive salaries, generous leave, and extensive health coverage, alongside opportunities for professional growth and development. The hybrid work model allows for flexibility, making it an ideal environment for those looking to influence product strategy while enjoying a supportive and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Inbound & Customer Research
✨Tip Number 1
Get to know the company inside out! Research CFA Institute's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in how you can contribute.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building connections can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to customer insights and product marketing. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your relevant experience.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace Product Marketing Manager, Inbound & Customer Research
Some tips for your application 🫡
Show Your Curiosity:We want to see your natural curiosity shine through in your application. Share examples of how you've turned customer insights into actionable strategies in the past. This will help us understand your thought process and how you approach problem-solving.
Be Clear and Concise:When writing your application, clarity is key! Make sure your ideas are easy to follow and get straight to the point. We appreciate well-structured responses that highlight your relevant experience without unnecessary fluff.
Tailor Your Application:Don’t just send a generic application! Tailor your responses to reflect the specific skills and experiences mentioned in the job description. This shows us that you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at CFA Institute
✨Know Your Customers
Dive deep into understanding customer needs and behaviours. Before the interview, research CFA Institute's target audience and think about how you can turn insights into actionable recommendations that align with their product strategy.
✨Showcase Your Analytical Skills
Prepare to discuss your experience in synthesising complex information. Bring examples of how you've translated customer insights into clear strategies in previous roles, especially in product marketing or market research.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally. Be ready to share specific instances where you partnered with product, marketing, or commercial teams to influence decisions and drive successful product launches.
✨Communicate Clearly
Practice presenting your ideas succinctly. Since this role requires excellent communication skills, prepare to explain your thought process and recommendations clearly, ensuring you can adapt your message for different audiences.
