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- Tasks: Transform customer insights into impactful product strategies and marketing decisions.
- Company: Join CFA Institute, a leader in investment excellence and ethics.
- Benefits: Enjoy competitive salary, comprehensive health coverage, and flexible work options.
- Other info: Collaborate globally and gain visibility across senior stakeholders.
- Why this job: Shape the future of product marketing with a customer-first approach.
- Qualifications: Experience in customer insights and strong analytical skills required.
The predicted salary is between 60000 - 70000 £ per year.
Do you enjoy turning customer insight into decisions that shape products and go-to-market strategy? Are you naturally curious about how and why customers make decisions? Looking for a role where your thinking influences direction, not just execution?
This is a newly created Customer Insights Manager (Product Marketing) role at a pivotal moment for CFA Institute. As we continue to evolve towards a more customer-first approach, you will sit within the Product Marketing team and play a key role in shaping how products are developed, positioned, and brought to market.
This role sits at the intersection of product and go-to-market. You will bring the customer perspective into decision-making, helping shape both what is built and how it is taken to market. Working closely with product and marketing teams, your focus will be on turning customer and market understanding into clear, actionable direction.
What You’ll Do
- Build a deep understanding of customer needs, behaviours, and market dynamics through research and analysis.
- Turn insight into clear, practical recommendations that influence product direction and go-to-market approach.
- Support the coordination and readiness of global product launches, ensuring alignment across teams.
- Partner closely with product, marketing, and commercial teams to align on positioning, messaging, and priorities.
- Conduct competitive and market analysis to identify opportunities for differentiation and growth.
- Contribute to product positioning and customer-facing messaging grounded in real customer understanding.
- Bring clarity to complex or ambiguous challenges, helping stakeholders make informed decisions.
- Act as a trusted partner across teams, influencing direction through insight rather than ownership.
What We’re Looking For
- Experience in customer insights, market research, UX research, or voice-of-customer work.
- Strong ability to synthesise complex information and translate it into clear, actionable recommendations.
- Exposure to product launches, positioning, or go-to-market activity.
- Exposure to inbound product marketing or early-stage product marketing activities, particularly around customer insight, positioning, and market understanding.
- Experience working cross-functionally with product, marketing, or commercial teams.
- Ability to influence stakeholders and shape decisions through insight, rather than direct ownership.
- Excellent communication skills, with the ability to present ideas clearly to different audiences.
- Naturally curious, analytical, and comfortable working in evolving or ambiguous environments.
- Backgrounds in product marketing (insight-led), UX research, market research, or early-stage product roles are particularly relevant.
This role is best suited to someone motivated by understanding customers and shaping direction, rather than owning campaigns or channels directly.
Why Join Us
- Join a growing and evolving function where you can help shape how product marketing is defined.
- Work on high-profile, global product initiatives central to our future.
- Play a key role in embedding a more customer-first, insight-led culture.
- Gain visibility and exposure across product, marketing, and senior stakeholders.
- Collaborate across international markets and cross-regional teams.
At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: £60,000 - £70,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a pension plan, and a comprehensive medical benefits package.
If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application process.
We thank all those who apply. Only those selected for further consideration will be contacted. We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics.
Customer Insights Manager (Product Marketing) in London employer: CFA Institute
Contact Detail:
CFA Institute Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insights Manager (Product Marketing) in London
✨Tip Number 1
Get to know the company inside out! Research CFA Institute's values, recent projects, and their approach to customer insights. This will help you tailor your conversations and show that you're genuinely interested in shaping their product marketing strategy.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus when applying through our website.
✨Tip Number 3
Prepare for interviews by practising how to articulate your insights and recommendations clearly. Use examples from your past experiences to demonstrate how you've influenced product direction or go-to-market strategies. Remember, clarity is key!
✨Tip Number 4
Follow up after interviews! A simple thank-you email can go a long way. Reiterate your enthusiasm for the role and mention something specific from the conversation that resonated with you. It shows you're engaged and keen to be part of the team.
We think you need these skills to ace Customer Insights Manager (Product Marketing) in London
Some tips for your application 🫡
Show Your Curiosity: Make sure to highlight your natural curiosity about customer behaviours and decision-making. We want to see how you can turn insights into actionable recommendations that shape product direction.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your ideas are easy to understand and directly relate to the role.
Tailor Your Experience: Don’t just list your experience; connect it to what we’re looking for. Show us how your background in customer insights or product marketing aligns with our needs, especially around shaping go-to-market strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at CFA Institute
✨Know Your Customers
Before the interview, dive deep into understanding customer needs and behaviours. Familiarise yourself with recent market trends and insights relevant to the role. This will not only help you answer questions more effectively but also demonstrate your genuine interest in shaping product direction.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've turned complex data into actionable recommendations in past roles. Bring examples of your experience with market research or customer insights that influenced product marketing strategies. This will highlight your ability to synthesise information and make informed decisions.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Share stories that illustrate your ability to influence stakeholders and align on messaging and priorities, showcasing your teamwork skills.
✨Communicate Clearly
Practice articulating your ideas clearly and concisely. Whether it's discussing your insights or presenting recommendations, strong communication is key. Consider preparing a brief presentation or summary of your thoughts on a relevant topic to demonstrate your ability to convey complex ideas simply.