CFA Institute is seeking a CRM Data & Audiences Lead to drive data-driven marketing strategies and personalized customer engagement. You will develop segmentation, data models, and lifecycle campaigns across CRM and paid media, collaborating with Data Engineering, Data Science, and Marketing Analytics teams.
The role emphasizes governance of customer data, agile delivery, and continuous improvement of the marketing operating model, with strong emphasis on SFMC and Data Cloud capabilities.
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CRM Data & Audiences Lead: Personalization & Growth in London employer: CFA Institute
At SMBC Group, we pride ourselves on being an excellent employer, offering a dynamic work environment that fosters professional growth and innovation. Our commitment to employee well-being is reflected in our competitive benefits, including hybrid working options, comprehensive health support, and extensive learning opportunities, all within a diverse and inclusive culture. Join us in London to be part of a team that not only drives financial success but also contributes to a sustainable future for our clients.
