CFA Institute seeks a CRM Data & Audiences Lead to drive data-driven marketing, advanced segmentation, and personalized engagement across CRM and paid media. You will map data, build predictive models, and govern data in Salesforce platforms, partnering with Data Engineering and Data Science to optimize campaign effectiveness.
The role requires strong SQL, AMPSCRIPT, SFMC expertise, and experience with Data Cloud, Data Extensions, and Journey Builder.
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CRM Data & Audiences Strategist employer: CFA Institute
At SMBC Group, we pride ourselves on being an excellent employer, offering a dynamic work environment that fosters professional growth and innovation. Our commitment to employee well-being is reflected in our competitive benefits, including hybrid working options, comprehensive health support, and extensive learning opportunities, all within a diverse and inclusive culture. Join us in London to be part of a team that not only drives financial success but also contributes to a sustainable future for our clients.
